Margot Bloomstein
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Bio
Stephane Dupuis
Margo is an experienced and talented content strategist who understands how smartly crafted, effective content can empower a web site and help an organization achieve positive results. She is capable of solving content challenges and collaborate with media and publishing professionals. Her leadership, expertise, and energy will be valuable assets for any organization she is consulting for.
Lonya D. French
I worked with Margo to develop a message architecture and style guidelines our employee portal content. She was very good at managing a cross-functional team with varied opinions. We were able to come to a consistent tone, voice and style for our intranet and share the results to distributed groups of content owners and publishers. Margo was also very flexible with changing requirements and quick to provide updates. I would recommend Margo and Appropriate, Inc. for companies looking to develop a consistent voice for their employee facing content.
Stephane Dupuis
Margo is an experienced and talented content strategist who understands how smartly crafted, effective content can empower a web site and help an organization achieve positive results. She is capable of solving content challenges and collaborate with media and publishing professionals. Her leadership, expertise, and energy will be valuable assets for any organization she is consulting for.
Lonya D. French
I worked with Margo to develop a message architecture and style guidelines our employee portal content. She was very good at managing a cross-functional team with varied opinions. We were able to come to a consistent tone, voice and style for our intranet and share the results to distributed groups of content owners and publishers. Margo was also very flexible with changing requirements and quick to provide updates. I would recommend Margo and Appropriate, Inc. for companies looking to develop a consistent voice for their employee facing content.
Stephane Dupuis
Margo is an experienced and talented content strategist who understands how smartly crafted, effective content can empower a web site and help an organization achieve positive results. She is capable of solving content challenges and collaborate with media and publishing professionals. Her leadership, expertise, and energy will be valuable assets for any organization she is consulting for.
Lonya D. French
I worked with Margo to develop a message architecture and style guidelines our employee portal content. She was very good at managing a cross-functional team with varied opinions. We were able to come to a consistent tone, voice and style for our intranet and share the results to distributed groups of content owners and publishers. Margo was also very flexible with changing requirements and quick to provide updates. I would recommend Margo and Appropriate, Inc. for companies looking to develop a consistent voice for their employee facing content.
Stephane Dupuis
Margo is an experienced and talented content strategist who understands how smartly crafted, effective content can empower a web site and help an organization achieve positive results. She is capable of solving content challenges and collaborate with media and publishing professionals. Her leadership, expertise, and energy will be valuable assets for any organization she is consulting for.
Lonya D. French
I worked with Margo to develop a message architecture and style guidelines our employee portal content. She was very good at managing a cross-functional team with varied opinions. We were able to come to a consistent tone, voice and style for our intranet and share the results to distributed groups of content owners and publishers. Margo was also very flexible with changing requirements and quick to provide updates. I would recommend Margo and Appropriate, Inc. for companies looking to develop a consistent voice for their employee facing content.
Experience
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Page Two
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Author
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gen 2020 - - Presente
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Brand and content strategy consultant
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2000 - - Presente
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FH Joanneum
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Austria
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Higher Education
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200 - 300 Employee
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Lecturer in Content Strategy
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nov 2016 - - Presente
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Rosenfeld Media
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Expert
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ott 2013 - - Presente
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Elsevier
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Author of Content Strategy at Work
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2012 - - Presente
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Columbia University
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United States
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Higher Education
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700 & Above Employee
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Lecturer in Strategic Communications
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giu 2013 - dic 2014
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Connective DX (now Concentrix Catalyst)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Content strategist / sr. user experience strategist
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ago 2008 - nov 2009
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PixelMEDIA (now RafterOne)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Content strategy practice lead
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lug 2004 - lug 2008
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Timberland, a VF Company
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United States
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Retail
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700 & Above Employee
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Internet marketing specialist & content strategist
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giu 2003 - lug 2004
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Sapient
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Content strategist
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2000 - 2002
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Education
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1996 - 2000
Carnegie Mellon University
BFA
Community
