Team Lead Marketing

• Aug 2022 - Present

Head of Online Business

• Jan 2017 - Aug 2022

I joined ESET DACH with the mission of building a dedicated digital team that will boost the company’s online presence and sales. My main responsibility was to define the online strategy in the region and lead a team of sales and marketing experts in the execution of diverse omnichannel campaigns and programs. Trying new platforms and working in an environment of constant optimization is what drove ESET’s e-commerce & Amazon channel to constant and steady growth. I joined ESET DACH with the mission of building a dedicated digital team that will boost the company’s online presence and sales. My main responsibility was to define the online strategy in the region and lead a team of sales and marketing experts in the execution of diverse omnichannel campaigns and programs. Trying new platforms and working in an environment of constant optimization is what drove ESET’s e-commerce & Amazon channel to constant and steady growth.

Marketing Director

• Feb 2014 - Dec 2016

As Marketing Director of ESET Latinoamérica I was leading a multidisciplinary team of ~15 FTE’s divided into three subareas: Marketing Online, Marketing & Services Projects, and Product Management. My main responsibility was to develop and implement a marketing plan for the entire LATAM region including countries such as Mexico, Brazil and Argentina, while guiding each office on the best marketing strategies to achieve their local goals. Working with 17 different countries allowed me to… Show more As Marketing Director of ESET Latinoamérica I was leading a multidisciplinary team of ~15 FTE’s divided into three subareas: Marketing Online, Marketing & Services Projects, and Product Management. My main responsibility was to develop and implement a marketing plan for the entire LATAM region including countries such as Mexico, Brazil and Argentina, while guiding each office on the best marketing strategies to achieve their local goals. Working with 17 different countries allowed me to expand my multicultural thinking. Moreover, I learned to be flexible and creative to generate activities pursuing a wide spectrum of goals including increment of brand awareness, lead generation, partner loyalty, and development of the e-commerce channel.

Online Marketing Manager

• Sep 2010 - Jan 2014

As head of the online marketing department I was responsible for several activities such as: - Leadership of the Online Marketing team (4 FTEs). - Planning and execution of PPC campaigns for Latin America. - Development of online projects in collaboration with global ESET offices. - Generation of optimization plans for the online platforms and websites of the company, based on prior analysis of indicators. - Analysis of new tools in the market and implementation of the E-commerce… Show more As head of the online marketing department I was responsible for several activities such as: - Leadership of the Online Marketing team (4 FTEs). - Planning and execution of PPC campaigns for Latin America. - Development of online projects in collaboration with global ESET offices. - Generation of optimization plans for the online platforms and websites of the company, based on prior analysis of indicators. - Analysis of new tools in the market and implementation of the E-commerce platform, Payment Gateway, Marketing Automation, etc. - Guidance to Partners in developing local online marketing strategies. - Creation of tutorials, guides and internal training presentations. - Development and management of the E-commerce strategy for Latin America for the consumer and business segment.

Strategic and Online Marketing Analyst

• Feb 2010 - Sep 2010

In this role I was able to focus my work in two different marketing branches. In the strategic area of ​​my position I accompanied the partners and the company in the process of creating a proper marketing plan. Besides, I collaborated in the generation of marketing materials to achieve the intended planning. In the Online area I worked as a website manager where my main responsibilities included the coordination between the teams in charge of content generation and the agency responsible of… Show more In this role I was able to focus my work in two different marketing branches. In the strategic area of ​​my position I accompanied the partners and the company in the process of creating a proper marketing plan. Besides, I collaborated in the generation of marketing materials to achieve the intended planning. In the Online area I worked as a website manager where my main responsibilities included the coordination between the teams in charge of content generation and the agency responsible of the website development. Furthermore, I was responsible for the creation of online campaigns, including SEM and SEO.

Marketing Assistant

• Apr 2009 - Feb 2010

I joined ESET as a generalistic Marketing Assistant in charge both of the offline and online marketing activities of the company. In this possition my main tasks were: - Events organization - Creation of online and offline Ads. - Marketing support to Partners - Website managment - Contact with providers

Online Marketing Consultant

• Aug 2012 - Dec 2014

During this time I worked as an independent part-time marketing consultant developing and executing PPC and social media campaigns for different startups and local business. During this time I worked as an independent part-time marketing consultant developing and executing PPC and social media campaigns for different startups and local business.

Marketing Assistant - OTC

• Jun 2008 - Feb 2009

At Novartis I worked as a generalistic Marketing assistant which allowed me to have a wide perspective of all the Marketing Actions generated in the OTC section of the company. My main responsabilities were: - Organization of medical events & congresses - Direct point of contact with design agencies to develop advertising materials. - Direct contact with the media agency to assemble the advertising schedule and select the media portfolio. - Development of Medical Brochures -… Show more At Novartis I worked as a generalistic Marketing assistant which allowed me to have a wide perspective of all the Marketing Actions generated in the OTC section of the company. My main responsabilities were: - Organization of medical events & congresses - Direct point of contact with design agencies to develop advertising materials. - Direct contact with the media agency to assemble the advertising schedule and select the media portfolio. - Development of Medical Brochures - Generation and delivery of monthly sales reports and presentations to the sales and marketing team - Launch of a new product - Inventory update using SAP Supply Chain Logistics Management Software Solutions Show less At Novartis I worked as a generalistic Marketing assistant which allowed me to have a wide perspective of all the Marketing Actions generated in the OTC section of the company. My main responsabilities were: - Organization of medical events & congresses - Direct point of contact with design agencies to develop advertising materials. - Direct contact with the media agency to assemble the advertising schedule and select the media portfolio. - Development of Medical Brochures -… Show more At Novartis I worked as a generalistic Marketing assistant which allowed me to have a wide perspective of all the Marketing Actions generated in the OTC section of the company. My main responsabilities were: - Organization of medical events & congresses - Direct point of contact with design agencies to develop advertising materials. - Direct contact with the media agency to assemble the advertising schedule and select the media portfolio. - Development of Medical Brochures - Generation and delivery of monthly sales reports and presentations to the sales and marketing team - Launch of a new product - Inventory update using SAP Supply Chain Logistics Management Software Solutions Show less

Administrative Assistant

• Feb 2007 - Feb 2008

Generation and monitoring of special legal claims being the intermediary between the authors and small record labels. Administrative support to SADAIC members related to payments, album’s and songs registration. Generation and monitoring of special legal claims being the intermediary between the authors and small record labels. Administrative support to SADAIC members related to payments, album’s and songs registration.

Customer Service Representative

• Jan 2006 - Oct 2006

Telephone support to patients for the Trinidad Palermo Hospital. Telephone support to patients for the Trinidad Palermo Hospital.