Experience

Agora Management Solutions

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Campaigns Specialist

  • May 2023 - Present

  • Designing B2B multi-channel marketing campaigns, creative content, and GTM strategies for 16 portfolios, thereby increasing sales by 15 % within one quarter. • Overlooking the end-to-end orchestration, optimization, and regular analytical evaluation of campaign results, including web analysis and evaluation of KPIs that improved campaign performance by 36%. • Increased total campaign ROI by 30%, doubled website traffic, and reduced cost per acquisition by 20%. • Streamlined and enhanced the social media presence resulting in an increase in followers by 52%, reducing turnaround time by 40%, and increasing engagement by 20%. Show less



ACE INNOVATORS PRIVATE LIMITED

• India
• 1 - 100 Employee

• Communication and Marketing Specialist

  • Jul 2022 - May 2023

  • Operated on B2C and B2B projects, thereby increasing the company's client share by 48% and brand recognizability by 65%. • Designed and implemented all marketing campaigns and social media content to achieve a 52% increase in traffic. • Improved overall conversion rates of the website by 12% by evaluating A/B test data and implementing changes based on consumer behavior using Google Analytics. • Devised quarterly marketing budget and monitored it monthly, resulting in an increase of 16% in marketing revenue. Show less



Confederation of Indian Industry

• India
• Non-profit Organizations
• 700 & Above Employee

• International Business Associate

  • Sep 2020 - Apr 2022

  • Analyzed business trends, global markets, and government regulations for formulating strategic marketing plans that led to a 5% increase in income and a 7% increase in clientele. • Conducted business development for international markets, raising the export share of products from 20% to 50% by preparing contracts for deals. • Representing at 100% of industry conferences, seminars, delegations, and trade shows for product marketing, resulting in an increase in sales in domestic markets. • Advised senior management on best practices in international business operations such as marketing plans, requirements, buyers, and regulations regarding imports and exports. Show less



Institute for Defence Studies and Analyses

• India
• Think Tanks
• 1 - 100 Employee

• Research Project Associate for Defence, Economics and Industry

  • Feb 2019 - Aug 2020

  • Chosen by the Prime Minister of India for the special Indigenization project 'Make in India'; birthed initiatives in 8 sectors to promote India's capabilities and engagement globally, resulting in an increase of India's foreign direct investment inflow by 17% in the first quarter of 2016. • Coordinated key alliances, advertising strategies, and brand recognition of Indian MNCs increasing revenue by 10% and growing advertising spending by 5%. • Worked together with a team of five to design and communicate requirements for Defence Ministries across Europe, the United States, and Asia Show less



Indian Council of World Affairs

• India
• Think Tanks
• 1 - 100 Employee

• Political Analyst

  • Jul 2018 - Feb 2019

  • Drafted reports and publications detailing research findings & recommendations for the government on India’s perspective on foreign affairs. • Monitored trends to identify untapped market gaps where political partnerships would prove beneficial. • Identified the causes of instability in countries that may have a butterfly effect on India. • Drafted reports and publications detailing research findings & recommendations for the government on India’s perspective on foreign affairs. • Monitored trends to identify untapped market gaps where political partnerships would prove beneficial. • Identified the causes of instability in countries that may have a butterfly effect on India.



Ministry of External Affairs, India

• India
• Government Relations
• 400 - 500 Employee

• Economics and Policy Research

  • Jan 2017 - Jul 2017

  • Assisted the Joint Secretary, Director and Under Secretary of the AMS Division on diplomatic issues by preparing presentations, and drafting press releases & interviews. • Confidential projects of strategic importance under the guidance of the late Mrs Sushma Swaraj, Former Foreign Minister of India (May 2014 – May 2019), were also undertaken. • Represented India’s stand on the Harley Davidson Trade issue to the trump administration. • Prepared weekly reports for the US Embassy and High Commission of Canada Show less



UNDP

• United States
• International Affairs
• 700 & Above Employee

• Biodiversity Finance Initiative Project

  • Jun 2016 - Sep 2016

  • Contributed to finalizing the Mainstream Biodiversity Report of India 2016, by mapping ministries and relevant programs/schemes against 20 Global Aichi Targets, 12 National Biodiversity Targets and Sustainable Development Goals. • The report illustrated India’s progress towards the achievement of NBT 1 (2014-16), presented at the UN Meet in 2017. • Additionally, reviewed the concerns of constituents to determine the required governmental intervention. • Contributed to finalizing the Mainstream Biodiversity Report of India 2016, by mapping ministries and relevant programs/schemes against 20 Global Aichi Targets, 12 National Biodiversity Targets and Sustainable Development Goals. • The report illustrated India’s progress towards the achievement of NBT 1 (2014-16), presented at the UN Meet in 2017. • Additionally, reviewed the concerns of constituents to determine the required governmental intervention.