Mažena Aleksa

Marketing Manager at UAB SPA BABOR Cosmetics
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Contact Information
Location
Lithuania, LT
Languages
  • English Full professional proficiency
  • Russian Full professional proficiency
  • Polish Native or bilingual proficiency
  • Lithuanian Full professional proficiency

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Experience

    • Marketing Manager
      • Nov 2019 - Present

      My responsibilities include: - Marketing strategies development - Retail sales/ offers development and implementation - Graphic design (banners, leaflets,..) with Adobe Illustrator - Newsletters (from creation to Mailchimp system management) - Social Media management and campaigns coordination - Google Ads and Analytics management and campaigns coordination - WordPress (WooCommerce e-shop) e-commerce management: from website development and improvement to product upload, campaigns management. Development, coordination and launch of B2B website as well as online treatment booking system (from idea generation to project implementation) - SEO (basic knowledge) All mentioned responsibilities result in significant increase in brand visibility (recognition as well) and sales. Show less

    • Lithuania
    • Cosmetics
    • 1 - 100 Employee
    • Marketing Manager
      • May 2019 - Aug 2019

      In-store marketing management, marketing campaigns coordination (from idea generations to coordination and implementation stages), marketing material preparation and distribution, cooperation with printing houses. In-store marketing management, marketing campaigns coordination (from idea generations to coordination and implementation stages), marketing material preparation and distribution, cooperation with printing houses.

    • Lithuania
    • Retail
    • 1 - 100 Employee
    • Marketing Coordinator
      • Oct 2017 - May 2019

      Marketing department projects' and initiatives' support. Job mainly covers in-store marketing by promotional material creation (Illustrator programme), distribution organisation, advertising inventory maintenance and search for more effective products' display, other activities requiring local coordination, assistance in online advertising campaign coordination. Marketing department projects' and initiatives' support. Job mainly covers in-store marketing by promotional material creation (Illustrator programme), distribution organisation, advertising inventory maintenance and search for more effective products' display, other activities requiring local coordination, assistance in online advertising campaign coordination.

    • Marketing Manager
      • Jun 2016 - Oct 2017

      Digital and Social Media management, relationship management of both local as well as international partners, website maintenance, increasing brand awareness by publishing information on relevant websites, promotional material planning and implementation, assistance in developing other retail channels, CRM and internal system developement.

    • Internship in Marketing Department
      • Apr 2016 - May 2016

      Market research, assistance in organisation of events, assistance in accomplishing marketing tasks

    • France
    • Cosmetics
    • 1 - 100 Employee
    • Internship in Marketing Department
      • Jul 2017 - Sep 2017

      Internship conducted in the marketing department. Acquired skills and knowledge: basics of Illustrator and Photoshop, have deepened knowledge in conducting and developing international business. Internship conducted in the marketing department. Acquired skills and knowledge: basics of Illustrator and Photoshop, have deepened knowledge in conducting and developing international business.

    • Distribution Manager's Assistant
      • Jul 2015 - Nov 2015

      Quantitative data processing, analysis, operational issues solution and other tasks connected to FMCG distribution. Quantitative data processing, analysis, operational issues solution and other tasks connected to FMCG distribution.

    • Albania
    • Textile Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2015 - May 2015

      Brand management, marketing campaign development, implementation and monitoring, new customers’ search, customer network development. Brand management, marketing campaign development, implementation and monitoring, new customers’ search, customer network development.

    • Italy
    • International Affairs
    • 1 - 100 Employee
    • Internship in Marketing Department
      • Aug 2014 - Nov 2014

      Marketing campaign's implementation, Social Media management, content marketing, assistance in "Preparatory Meeting" project coordination and implementation. Marketing campaign's implementation, Social Media management, content marketing, assistance in "Preparatory Meeting" project coordination and implementation.

    • Lithuania
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2014 - Aug 2014

      New customers' search, customer network development, assistance in exhibitions. New customers' search, customer network development, assistance in exhibitions.

Education

  • ISM University of Management and Economics
    Master's degree, International Marketing and Management
    2015 - 2017
  • Vilniaus Universiteto Tarptautinio Verslo Mokykla
    Bachelor's degree, International Business
    2011 - 2015
  • Jönköping University
    2013 - 2013
  • Vilnius Vladislavo Sirokomlės secondary school
    1999 - 2011

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