Experience

Serge Betsen Academy

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Project Manager and Communications and Marketing Consultant

  • Aug 2021 - Present

• Marketing and Communication Consultant

  • Jan 2017 - Nov 2021



Serge Betsen Consulting

• United Kingdom
• Business Consulting and Services

• Communications Consultant

  • Mar 2016 - Present



Premiere Performances of Hong Kong

• Hong Kong
• Musicians
• 1 - 100 Employee

• Development Officer

  • Nov 2016 - Jul 2019



Callan Method Organisation

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Communications Manager

  • Feb 2014 - Nov 2015

  In charge of building and implementing a marketing and communication strategy to raise the Callan School London’s profile in the United Kingdom: *Marketing: Participated in the development of new classes and new packages (English Coffee Mornings, English for Business, English for Families, Christmas Special) *Communication and Events: - Designed and sent monthly online newsletters to students and regular online surveys - Coordinated the creation of monthly paper newsletters - Help to organise social events for students *Social media: - Wrote a new social media strategy and trained teachers to get involved - Managed our Facebook, Twitter, LinkedIn, Youtube, Google + and Instagram pages and our blog - Wrote articles for the blog and coordinated the articles written by teachers *Web: - Worked on the content of the first French version of the website, developed and updated it regularly to increase our SEO traffic - Translated the content of the new website in French *Corporate relations: - In charge of building partnerships with companies and institutions: organisation of conferences for NEOMA London Club, Londres Accueil and Host, collaboration with accommodation agencies (Estate Students, Britannia and Move in Peace), au pair agencies (Agence Pipelettes and French Nanny), companies which organise trips, excursions and visits (Lost in London, London Pass, Visit Britain), job agencies (JYL Hand to Hand and Contract Options) and hotels (San Domenico House). - Represented the school at the French Chamber of Commerce events *Press and advertising on French Media: - Wrote articles and advertorials (INFO French Chamber of Commerce Magazine, Avenue des Ecoles, L’ECHO Magazine) - Coordinated the creation of online banners and competitions (Londres Accueil, FranceInLondon, Ici Londres) - Coordinating the creation of ads (Eurostar Magazine) or podcast (French Radio London) *Line management responsibilities for a Social Media Apprentice and a Marketing Intern Show less



Christie's

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Work Experience within the Impressionism and Modern Art Department

  • Feb 2014 - Feb 2014

  • Research: In charge of completing and assisting the specialists with consignment research to determine whether there is a need to carry out additional expertise about a work or whether it has already been authenticated by the foundation or committee belonging to that artist - Researched works to see if they are in the catalogue raisonnés - Looked for additional literature or exhibition history regarding each work • Administrative work: - Assisted with sale administration, helping source images for works and assisting with client research projects Show less



Victoria and Albert Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Corporate Partnerships and Press Intern

  • Nov 2013 - Dec 2013

  • Corporate Partnerships: In charge of designing the fundraising strategy for the Disobedient Objects and The Wedding Dresses 1775-2014 exhibitions: - Researched and defined a list of potential sponsors • Press: - Selected press cuttings of the David Bowie is exhibition to submit to the final press review - Help in the organization of the press trip of The Glamour of Italian Fashion 1945-2014 exhibition • Corporate Partnerships: In charge of designing the fundraising strategy for the Disobedient Objects and The Wedding Dresses 1775-2014 exhibitions: - Researched and defined a list of potential sponsors • Press: - Selected press cuttings of the David Bowie is exhibition to submit to the final press review - Help in the organization of the press trip of The Glamour of Italian Fashion 1945-2014 exhibition



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Sponsorship and Communications Officer within the Sustainability Department

  • Nov 2012 - May 2013

  • HSBC Education Foundation: coordinated internal and external requests for proposals - Liaised with the Foundation committee members and the participants - Wrote corporate documentation - Made a first selection of the projects - Organized the Committee • Environment sponsorship: monitored the new partnership with the Office National des Forêts to redefine it according to the guidelines of the Water HSBC Program • Internal and external corporate communication: drafted corporate communications in close relationship with graphic designers, revamped the website • Events: participated in the organization of the sponsorship open days, shows and cultural visits devoted to HSBC colleagues and recipients of foundation initiatives Show less



Les Arts Décoratifs

• France
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Corporate Sponsorship Officer

  • Apr 2012 - Sep 2012

  • Responsible of all aspects of the sponsorship for the 10 main exhibitions including Les jouets Star Wars, Ronan et Erwan Bouroullec, Philippe Barde - Paul Bonifas: designed sponsoring booklets, targeted sponsors, wrote sponsoring agreements, monitored the benefits and reported back to sponsors • Launched the Equal Opportunities Program of the Camondo School of Design: defined the fundraising strategy, wrote a sponsorship brochure and listed potential sponsors and donors, contacted them • Responsible of all aspects of the sponsorship for the 10 main exhibitions including Les jouets Star Wars, Ronan et Erwan Bouroullec, Philippe Barde - Paul Bonifas: designed sponsoring booklets, targeted sponsors, wrote sponsoring agreements, monitored the benefits and reported back to sponsors • Launched the Equal Opportunities Program of the Camondo School of Design: defined the fundraising strategy, wrote a sponsorship brochure and listed potential sponsors and donors, contacted them



Christophe Gaillard Gallery, a gallery specialized in Contemporary and Modern Art, Paris, France

• Paris, France

• Gallery Assistant

  • Mar 2011 - Aug 2011

  • Welcomed and advised clients, sold several art pieces • Organized exhibitions (wrote artists’ presentations, press releases, price lists, took part in the installation of artworks, organized openings and private video projections) • Promoted and supported the Artists of the gallery for Contemporary Art Fairs • Welcomed and advised clients, sold several art pieces • Organized exhibitions (wrote artists’ presentations, press releases, price lists, took part in the installation of artworks, organized openings and private video projections) • Promoted and supported the Artists of the gallery for Contemporary Art Fairs



France Muséums

• France
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Communications Assistant

  • Mar 2010 - Aug 2010

  France Muséums is an international museum consultancy stablished in 2007 in the framework of the Intergovernmental Agreement between the United Arab Emirates and France concerning the creation of Louvre Abu Dhabi. • Prepared a quarterly press review, and English press reviews for meetings • Wrote daily summary notes on the international cultural scene and the main events taking place in the United Arab Emirates • Organized and conducted private visits for Emirati in French Museums Show less



LabelExpositions Agency, an agency which represents photographs

• Paris, France

• Communications Assistant

  • Jun 2009 - Jul 2009

  • Assisted the photographers represented by the agency to promote their works: created files about Jérôme Brézillon and Emmanuel Berry with their biography and their works to present their project to institutions • Organised and promoted exhibitions such as Jean-Marie Périer: Sous le soleil exactement: insurance and shipping contracts, press release, price list • Assisted the photographers represented by the agency to promote their works: created files about Jérôme Brézillon and Emmanuel Berry with their biography and their works to present their project to institutions • Organised and promoted exhibitions such as Jean-Marie Périer: Sous le soleil exactement: insurance and shipping contracts, press release, price list



Musée du quai Branly - Jacques Chirac

• France
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Public and Press Relations Assistant

  • Apr 2009 - Jun 2009

  • Events: Help in the organisation of the opening of the exhibition Le Siècle du Jazz and a private party • Public relations: Assisted in the relationship with the media partners of the Tarzan exhibition • Press relations for the Le Siècle du Jazz exhibition: - Help in the writing of the press release and the press pack - Help in the organisation of the press conference • Internal communication: Wrote weekly newsletters • Events: Help in the organisation of the opening of the exhibition Le Siècle du Jazz and a private party • Public relations: Assisted in the relationship with the media partners of the Tarzan exhibition • Press relations for the Le Siècle du Jazz exhibition: - Help in the writing of the press release and the press pack - Help in the organisation of the press conference • Internal communication: Wrote weekly newsletters