Mazen Abou Fadel

Head Of Sales Marketing at Education Basket
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Contact Information
us****@****om
(386) 825-5501
Location
Lebanon, LB
Languages
  • English Full professional proficiency
  • Arabic Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • Lebanon
    • Education Administration Programs
    • 1 - 100 Employee
    • Head Of Sales Marketing
      • Nov 2019 - Present

      - Managing sales and marketing activities across four offices - Conceptualizing and running social media campaigns - Generating online and offline leads - Measuring periodic sales KPI's and conversion ratios - Crafting marketing strategies to drive sales and increase brand awareness - Setting, monitoring and reporting on team goals - Developing the teacher recruitment and talent acquisition service - Preparing sales presentations and business proposals - Managing sales and marketing activities across four offices - Conceptualizing and running social media campaigns - Generating online and offline leads - Measuring periodic sales KPI's and conversion ratios - Crafting marketing strategies to drive sales and increase brand awareness - Setting, monitoring and reporting on team goals - Developing the teacher recruitment and talent acquisition service - Preparing sales presentations and business proposals

    • Project Manager
      • Sep 2018 - Nov 2019

      - Recruiting, training and managing AR_KA team members - Developing sales targets for the team to achieve common goals - Communicating effectively with guests, to ensure satisfaction in service - Implementing and maintaining the sanitation standards at the venue - Handling all transaction and accounting procedures; executing the closing cash register on daily basis - Working closely with the marketing team and implementing effective marketing strategies to boost foot fall - Conducting budgeting and feasibility studies to ensure profitability and cost control - Conducting market research to maintain a competitive brand image - Ensuring the venue is functional on daily basis by following up on maintenance and facility requirements with third parties - Proposing AR_KA packages and payment plans by meeting with customers and potential clients for venue rentals - Handling purchasing and deals negotiations with all suppliers - Setting strategic and beneficial rental deals with potential and existing clients on events collaborations - Coordinating with the events department on setting yearly calendar and identifying additional events leads Show less

    • United Arab Emirates
    • IT Services and IT Consulting
    • 500 - 600 Employee
      • May 2010 - Jan 2016

      Highlights & Achievements♣ Initially joined as an SME Hunter (junior role), built a portfolio of 30 active accounts and within a span of 8 months was promoted to Enterprise Relationship Manager, handling key accounts, hunting for new revenue and growing existing business♣ Generated the highest sales in Qatar Office 2014♣ Received the Top Performer of the Year Award in 2014♣ Recognized as Top Performer of the first quarter in 2012 and in 2015 for exceptional performance♣ Tripled monthly target in Q1 and Q2 on the year 2012♣ Received an Award for Empowerment, due to continuous support of the team and their development through training and shared learningKey Responsibilities♣ Qualifying customers on their recruitment needs through a consultancy approach♣ Directing revenue growth by pursuing sales leads and suggesting new pricing plans to ensure retention of current clients and expand scale of operations, in both the public and private sector♣ Identifying cross selling opportunities and making appropriate product referrals to cater to the exact client needs, offering value added services and one on one recruitment consultations where needed♣ Managing proactive selling and promotion of Bayt.com services to build sustainable relationships with individuals and corporations across the region ♣ Scanning the market for client service upgrades, new competitive business solutions to capture a wider market share and penetrate closed markets♣ Initiating service renewals for clients with the aim of strengthening brand equity and revenue augmentation, while continuously seeking to win back old clients♣ Following up with clients regularly and resolving any issues to ensure provision of superior customer service in comparison to competitors♣ Conducted internal employee interviews and was involved in the selection process Show less

      • Feb 2011 - Dec 2014

      • May 2010 - Jan 2011

  • Drive Dentsu
    • Beirut District, Lebanon
    • Account Manager
      • Apr 2009 - Oct 2009

      ♣ Identifying opportunities and increased sales by proactively liaising with clients to discuss and identify their advertising needs ♣ Conducting research and analysis to generate creative briefs for formulation of marketing strategies to ensure the highest level of client satisfaction ♣ Serving as central point of communication by directing flow of feedback from client to management regarding campaign effectiveness ♣ Negotiating with clients to determine campaign details and budgets to meet and potentially exceed sales and profit margin targets ♣ Establishing relationships with new clients while maintaining existing clientele by engaging in competitive analysis, effective strategy execution and following up on referrals ♣ Preparing internal and external presentations to present proposals for current and upcoming projects based on in depth evaluation of client advertising and promotional needs ♣ Identifying industry trends and target demographics to develop advertising solutions that are compatible with client priorities and specifications ♣ Providing continuous support and shared learning with team members and ensuring consistent improvement of deliverables and expansion of client base Show less

Education

  • Notre Dame University - Louaize (NDU)
    BA in Marketing & Advertising
    2005 - 2009
  • Brummana High School
    High School
    1988 - 2004

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