Experience

SPIRIT FILMS - Creative & Production House

• Bahrain
• Media Production
• 1 - 100 Employee

• Founder, Creative Director

  • Nov 2012 - Present

  • Creative lead in research, vision, and design for implementation. • Craft creative strategic solutions for advertising campaigns and digital content. • Evaluate data and trends in the creative industry based on region’s advertising ecosystem. • Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure campaigns are actively managed. • Collaborate, inspire, lead, and work with senior stakeholders… Show more • Creative lead in research, vision, and design for implementation. • Craft creative strategic solutions for advertising campaigns and digital content. • Evaluate data and trends in the creative industry based on region’s advertising ecosystem. • Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure campaigns are actively managed. • Collaborate, inspire, lead, and work with senior stakeholders, creative team and cross functional teams. • Oversight of finance, legal and compliance review process to meet regulatory requirements. • Led award winning strategic digital experience design for Ministry of Youth and Sports Affairs digital Annual book. • Shot and Directed Viva Telecom Ramadan Campaign, Danat brand campaign. • Creative lead on University of Bahrain digital rebrand and anthem film. Successfully elevating UOB’s ranking on QS Maple. Show less • Creative lead in research, vision, and design for implementation. • Craft creative strategic solutions for advertising campaigns and digital content. • Evaluate data and trends in the creative industry based on region’s advertising ecosystem. • Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure campaigns are actively managed. • Collaborate, inspire, lead, and work with senior stakeholders… Show more • Creative lead in research, vision, and design for implementation. • Craft creative strategic solutions for advertising campaigns and digital content. • Evaluate data and trends in the creative industry based on region’s advertising ecosystem. • Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure campaigns are actively managed. • Collaborate, inspire, lead, and work with senior stakeholders, creative team and cross functional teams. • Oversight of finance, legal and compliance review process to meet regulatory requirements. • Led award winning strategic digital experience design for Ministry of Youth and Sports Affairs digital Annual book. • Shot and Directed Viva Telecom Ramadan Campaign, Danat brand campaign. • Creative lead on University of Bahrain digital rebrand and anthem film. Successfully elevating UOB’s ranking on QS Maple. Show less



Trime Media Bahrain

• Bahrain
• Advertising Services
• 1 - 100 Employee

• Creative Producer

  • Aug 2015 - Oct 2016

  • Lead account management responsibilities include developing strong relationships with clients, connecting with key business executives and stakeholders. • Answer client queries and discuss business affairs and new opportunities among existing customers. • Work closely with clients to develop product marketing strategies (pricing, advertising, product launching). • Used logic, as well as imagination, to make sense of a situation and solving problems and anticipate… Show more • Lead account management responsibilities include developing strong relationships with clients, connecting with key business executives and stakeholders. • Answer client queries and discuss business affairs and new opportunities among existing customers. • Work closely with clients to develop product marketing strategies (pricing, advertising, product launching). • Used logic, as well as imagination, to make sense of a situation and solving problems and anticipate potential future problems. • Used culture specific insights and data to build creative strategy of award winning, Bahrain Ministry of Interior’s “Rethink” road integrated campaign. • Creative lead on Bahrain TV rebrand and promotional digital content. Show less • Lead account management responsibilities include developing strong relationships with clients, connecting with key business executives and stakeholders. • Answer client queries and discuss business affairs and new opportunities among existing customers. • Work closely with clients to develop product marketing strategies (pricing, advertising, product launching). • Used logic, as well as imagination, to make sense of a situation and solving problems and anticipate… Show more • Lead account management responsibilities include developing strong relationships with clients, connecting with key business executives and stakeholders. • Answer client queries and discuss business affairs and new opportunities among existing customers. • Work closely with clients to develop product marketing strategies (pricing, advertising, product launching). • Used logic, as well as imagination, to make sense of a situation and solving problems and anticipate potential future problems. • Used culture specific insights and data to build creative strategy of award winning, Bahrain Ministry of Interior’s “Rethink” road integrated campaign. • Creative lead on Bahrain TV rebrand and promotional digital content. Show less



Al-Arab News Channel

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Creative Producer

  • Jul 2013 - Aug 2015

  • Led research on industry audit to better understand trending content, viewer insights and public perception. • Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, digital, print, radio and outdoor. • Established cross functional relationships with senior stakeholders including CEO, MD, CD, production, operations, agencies, sales, correspondents and broadcast partners. • Wrote and directed promos based on demographic… Show more • Led research on industry audit to better understand trending content, viewer insights and public perception. • Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, digital, print, radio and outdoor. • Established cross functional relationships with senior stakeholders including CEO, MD, CD, production, operations, agencies, sales, correspondents and broadcast partners. • Wrote and directed promos based on demographic segmentation. • Crafted presentations and developed branding workshops with agencies and internal teams. Show less • Led research on industry audit to better understand trending content, viewer insights and public perception. • Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, digital, print, radio and outdoor. • Established cross functional relationships with senior stakeholders including CEO, MD, CD, production, operations, agencies, sales, correspondents and broadcast partners. • Wrote and directed promos based on demographic… Show more • Led research on industry audit to better understand trending content, viewer insights and public perception. • Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, digital, print, radio and outdoor. • Established cross functional relationships with senior stakeholders including CEO, MD, CD, production, operations, agencies, sales, correspondents and broadcast partners. • Wrote and directed promos based on demographic segmentation. • Crafted presentations and developed branding workshops with agencies and internal teams. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Creative Copywriter

  • Nov 2011 - Dec 2012

  • Strategic Arabic copywriter for print, radio, TV scripts and digital campaigns. • Crafted creative brand strategies and platforms from which campaign concepts were developed. • Strategic Arabic copywriter for print, radio, TV scripts and digital campaigns. • Crafted creative brand strategies and platforms from which campaign concepts were developed.