Marketing Manager

• Oct 2022 - Present

Assistant Manager - Marketing & Member Relations

• Apr 2021 - Oct 2022

Playing a multi-faceted role right from creating and executing marketing plans, and delivering excellent results on time to content creation, organizing events, incentive trips, webinars, product launches, and brand awareness! • Created and executed marketing plans, resulting in significant business growth and increased brand visibility. • Assisted in the product launch management process, including product look and presentation, as well as planning and executing product launch events. • Organized and hosted interactive local and global online events to engage our client base, involving scriptwriting, hosting, filming, and video editing. • Conducted monthly business opportunity webinars, providing members and prospects with valuable insights on perks, company updates, and promotions. • Managed mass communication efforts by providing content to graphic designers, creating captions for social media, and circulating communication through Mailchimp and social media accounts. • Ran social media contests to generate buzz around the brand and attract a wider audience. • Introduced transactional SMS services to keep members informed about regular updates and transactions. • Seamlessly organized and executed two incentive trips for achievers, including the Andaman Islands in November 2021 and the Nainital Incentive Trip in August 2022. • Planned and organized the North-East India Roadshow, a 6-city tour to engage existing clients and interact with potential prospects. • Maintained strong member relations by regularly communicating with leaders, analyzing market needs, and developing marketing plans accordingly. • Created comprehensive monthly reports to track sales performance and overall campaign progress. Show less

Commercial Management Trainee

• Mar 2020 - Feb 2021

IFF is a fragrance manufacturing organization that provides fragrances and fragrance solutions to FMCG and small consumer goods manufacturers. My regular tasks were as follows : Successfully developed new business opportunities in the Bangladesh region, resulting in significant wins while effectively managing existing key accounts. • Leveraged market research and customer insights to create compelling stories around fragrances, aligning them with clients' visions and requirements. • Demonstrated expertise in sales strategy, planning, and execution for home care and personal care categories, driving regular sales and achieving targets. • Managed multiple major and minor key accounts simultaneously, ensuring customer satisfaction and fostering long-term relationships. • Took responsibility for the product portfolio of key customers in India and Bangladesh, ensuring seamless delivery and meeting their specific needs. • Acted as a liaison between clients and internal teams, coordinating efforts to provide timely and effective solutions, set project timelines, and gather client feedback. • Conducted thorough market analysis to identify trends, competitor actions, potential threats, and consumer buying behavior, leveraging insights to create tailored strategies for each client. • Developed pricing strategies and successfully negotiated with clients to achieve optimal gross profit margins while maintaining strong customer relationships. • Proficiently utilized tools such as Microsoft Excel and PowerPoint for data analysis and presentations, along with the internal project management tool, PUMA. Show less

Intern

• Apr 2019 - Jun 2019

Flywidus was a fairly new flight booking portal that was trying to make its brand more familiar to the audience and my work there required me to create brand awareness through digital marketing strategy: • Implemented on-page optimization techniques, leveraging relevant keywords, HTML, CSS, and compelling content to attract a wider audience and improve search engine visibility. • Developed and executed social media marketing strategies, analyzing social media traffic and scheduling posts on various platforms. Monitored post performance, engaged with the audience, and tracked insights to optimize campaign effectiveness. • Created high-quality content for social media channels, including engaging posts and captivating visuals, to drive user engagement and brand awareness. • Utilized Google Analytics to analyze website traffic patterns, bounce rates, and user behavior, identifying effective strategies to increase website reach and engagement. • Crafted informative and engaging blog content on travel tips and popular destinations, positioning Flywidus as a reliable source of travel information. • Planned and executed a successful influencer marketing campaign, collaborating with Instagram travel influencers to share their stories using the hashtag #ChaloChalteHai, generating buzz and expanding our online presence. • Provided comprehensive analytical reports to key stakeholders on a weekly basis, highlighting key performance metrics, campaign results, and actionable insights. • Leveraged tools such as Google Analytics, Google Webmaster Tools, Hootsuite, and Tableau to monitor and optimize marketing efforts for maximum impact. Show less

Analyst

• Nov 2015 - Apr 2017

- Gathering customer requirements, strategizing with internal team, delivering within time frame - Developed webpages for South West Airlines’ Cargo Allocation System as per client needs - Developed Webpages for Cox’s webapp to track real time movement of automobile in production Skills : HTML, CSS, Javascript - Gathering customer requirements, strategizing with internal team, delivering within time frame - Developed webpages for South West Airlines’ Cargo Allocation System as per client needs - Developed Webpages for Cox’s webapp to track real time movement of automobile in production Skills : HTML, CSS, Javascript