Regional Business Manager (marketing & commercial)

• Nov 2018 - Present

• Business development covering the GCC countries, Middle East and Indian subcontinent • provide consultancy and client services including marketing promotional campaigns, marketing concepts, product marketing, Product Launch Events, Market Research and Marketing Strategy. • Strategize, implement, and oversee processes for increased productivity and growth of company goals. • Handling Marketing duties for the company and building all Social Media platforms for 5th. • Boosted outreach and drove market interest by devising company monthly newsletter, social media content and other marketing collateral. • Created innovation marketing campaigns for promotional campaigns for numerous clients and brands. • Business development covering the GCC countries, Middle East and Indian subcontinent • Improved long-term prospecting, strategy development and customer engagement. • Brought in new business and revenue generating opportunities by improving business strategies. • Enhanced operations and implemented technological innovations in collaboration with company founders. • In- depth analysis of marketing promotional campaigns across all industries for better customer targeting, tailoring company product offering to their needs. • Build strategic connection with UAE, KSA and Oman government entities securing adoption of innovative business solutions. • Developed and executed go to market plan tailored, but not limited to following industries: FMCG, Personal Care, Banking, Automotive, Retail Brands. Show less

Media & Strategic Partnerships Manager

• Jul 2017 - Nov 2018

• Cultivate strong multidisciplinary relationships at both agency and client side to develop supportive business initiatives • Works closely with all internal specialists including marketing, planning, newsroom and digital media to create strong brand identity and positioning. • Build relationships with Retail/Fashion/Beauty for immediate business impact. • Develop and grow strategic partnerships/ sponsorship deals to exceed sales target. • Manage Al Aan TV barter deals including media and publications. • Execution of sponsorship contract deliverables including social media, digital and creative requirements. • Identify new accounts and secure renewable business partnerships. Signed annual agreements with direct brands and Media agencies to showcase their product. • Responsible for sponsoring business Events and Exhibitions, which promotes Al Aan TV and support event with media coverage. • Developed tailor-made, innovative, non-conventional advertising tools to attract new prospect. Show less

Consultant & Commercial Director (Programmatic & Digital)

• Nov 2015 - Apr 2016

• Managed DigitalMarCom operations across UAE & Gulf region. • Develop strategies to achieve organization vision. • Responsible for selling programmatic media on display, video, and mobile campaigns on sites designated by DSP panels. • Build strong relationship with key account managers in media agencies, increasing customer reach. • Established KPI for effective after-sales campaign management and optimization. • Competitive market review & assessment. • Managed DigitalMarCom operations across UAE & Gulf region. • Develop strategies to achieve organization vision. • Responsible for selling programmatic media on display, video, and mobile campaigns on sites designated by DSP panels. • Build strong relationship with key account managers in media agencies, increasing customer reach. • Established KPI for effective after-sales campaign management and optimization. • Competitive market review & assessment.

Head of Events Dept. - Sponsorship & Operations

• Nov 2010 - Nov 2014

• Transforming events unit into stand-alone business unit inside the organization. • Managing events department, overseeing hiring, training and professional growth of employees. • Promoting coaching, collaborative environment boosting team productivity and efficiency. • Creation and preparation of annual sales communication plans, supervising timely briefing of campaigns and tactics that support business strategy. • Growing revenue and profit share for four consecutive years. • Matching events to potential sponsors maximizing winning rates & customer satisfaction. • Developing innovative approaches to event execution and sales. • Strategically acquire event's franchise and represent them in MENA region. • Plan and direct various large-scale events with more than 1000 guests in attendance. • Tailor internal & external marketing plans, to meet events brief and theme. • Plan and develop programs, agendas, P&L budgets and services according to company and clients' requirements. • Transforming concepts and ideas into full program: Identify speakers, judging panels, developing conference contents… • Executing project to highest international standard, promoting Mediaquest brand & customer loyalty. • Maintain overall company image across all marketing collateral in print, digital media, outdoor. • Creating post-event material highlighting sponsor's benefits and deliverables. • Conducting post-event evaluations in order to determine how future events could be improved. Show less

Business Development Manager/ Client Relationship

• Jun 2008 - Jul 2010

• Established & developed relationship with new corporate clients generating new business. • Perform initial client assessment and analysis to begin research process. • Liaise with the team and Agency's department in developing activities on existing customers and new clients. • Established & developed relationship with new corporate clients generating new business. • Perform initial client assessment and analysis to begin research process. • Liaise with the team and Agency's department in developing activities on existing customers and new clients.

Regional Business Development Executive

• Dec 2005 - May 2008

• Work with relevant pitch leader to ensure all jobs are scheduled, delivered within the required timeframe and budgeted for accordingly. • Communicate the brief with designated departments and services as requested from the client. • Conduct market analysis and research such as consumer insight, brand information and trends facilitating development of account acquisition. • Update and maintain regional “Business Development Extranet” with relevant presentations, case studies and biographies. Show less

Assistant Fleet Manager

• Jan 2004 - Sep 2005