Mayra A.

Media Supervisor at EssenceMediacom BR
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Espanhol Limited working proficiency

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Mayara Nunes Lima

Mayra é uma profissional extremamente determinada, sempre estava disposta a colaborar com outros grupos da agência para todos atingirem os objetivos. Além de sua competência e resultados de alta qualidade, ela buscava contribuir para a construção de um ambiente saudável no trabalho. Admiro muito sua trajetória profissional e coragem para mudanças.

Sergio Mariuzzo

Mayra busca os melhores resultados focando nas entregas com qualidade. Na fase que esteve conosco contribuiu escrevendo diversos textos para diversas ações, como também ajudou na construção na nossa entrada nas redes sociais.

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Credentials

  • Selo Vídeo no Twitter do Flight School
    Twitter
    Dec, 2022
    - Sep, 2024
  • Advanced English - Exchange Course
    Kaplan International English
    Feb, 2012
    - Sep, 2024
  • Campaign manager 360 Certification Exam
    Skillshop
    Jun, 2023
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2023
    - Sep, 2024
  • Meta Certified Media Buying Professional
    Meta
    May, 2023
    - Sep, 2024
  • Audience Deals
    Mercado Livre
    Dec, 2022
    - Sep, 2024
  • Exame de certificação do Display & Video 360
    Skillshop
    Dec, 2022
    - Sep, 2024
  • Google Ads Apps Certification
    Google
    Dec, 2022
    - Sep, 2024
  • Product Ads
    Mercado Livre
    Dec, 2022
    - Sep, 2024
  • Audience Deals - Programmatic - Mercado Ads
    Mercado Livre
    Dec, 2021
    - Sep, 2024
  • Brand Building - Branding - Mercado Ads
    Mercado Livre
    Dec, 2021
    - Sep, 2024
  • Campaign Manager Certification
    Google
    Dec, 2021
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Dec, 2021
    - Sep, 2024
  • Noções Básicas - Amazon Advertising
    Amazon
    Dec, 2021
    - Sep, 2024
  • Product Ads - Performance - Mercado Ads
    Mercado Livre
    Dec, 2021
    - Sep, 2024
  • Search Ads 360 Certification
    Google
    Dec, 2021
    - Sep, 2024
  • Certificação Digital Fundamentals IAB Brasil
    IAB Brasil
    Sep, 2020
    - Sep, 2024
  • Programa de Introdução Criteo - Profissionais de Agências
    Criteo
    Sep, 2019
    - Sep, 2024
  • Display & Video 360 Certification
    Google Digital Academy (Skillshop)
    Jun, 2021
    - Sep, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    Apr, 2021
    - Sep, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Sep, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Sep, 2024
  • Selo Vídeo no Twitter do Flight School
    Twitter
    Dec, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Jun, 2020
    - Sep, 2024
  • Shopping Ads Certification
    Google
    Jun, 2020
    - Sep, 2024
  • Facebook Certified Media Buying Professional | Compra de Mídia
    Facebook
    May, 2020
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Oct, 2019
    - Sep, 2024
  • Google Adwords Fundamentals
    Google
    Jul, 2018
    - Sep, 2024
  • Google Adwords Video Certification
    Google
    Jul, 2018
    - Sep, 2024
  • TOEFL IBT
    The TOEFL® test
    Apr, 2013
    - Sep, 2024

Experience

    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Media Supervisor
      • Jan 2023 - Present

      Client: Colgate-Palmolive - Support and teach team on planning of programmatic media plans for 20 brands - Briefing alignment with the client - Contact with partners and stakeholders (Brazil and LATAM) - Task management of a 6 people team (analysts and interns) - Deep analysis of results, with Campaing Manager, DoubleVerify and Google Analytics data - Report presentation (Portuguese and English) - Support on manager with business tasks - Routine feedback with the team - Adaptation and creation of processes to optimize day-to-day life - Help with time management and technical difficulties - Be the main point of contact in case of needs, such as for analysts and manager, even for partners or the client - Domain of the main media platforms and publishers: DV360, Yahoo DSP, Campaign Manager, Double Verify, Xandr. Deals with: Teads, Seedtag, Oracle, Spotify, Eletromidia, Showheroes, Magnite, etc. - Adops knowledge. Show less

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Media Supervisor
      • Aug 2022 - Jan 2023

      Client: Colgate-Palmolive- Support and teach team on planning of programmatic media plans for 20 brands- Briefing alignment with the client- Contact with partners and stakeholders (Brazil and LATAM)- Task management of a 6 people team - Deep analysis of results, with Campaing Manager, DoubleVerify and Google Analytics data- Report presentation (Portuguese and English)- Support on manager with business tasks - Routine feedback with the team- Adaptation and creation of processes to optimize day-to-day life- Help with time management and technical difficulties- Be the main point of contact in case of needs, such as for analysts and manager, even for partners or the client- Domain of the main media platforms and publishers: DV360, Yahoo DSP, Campaign Manager, Double Verify, Xandr. Deals with: Teads, Seedtag, Oracle, Spotify, Eletromidia, Showheroes, Magnite, etc.- Adops knowledge Show less

    • Senior Media Analyst - Programmatic
      • Feb 2022 - Aug 2022

      Client: Colgate-Palmolive- Planning of programmatic media plans- Domain of the main media platforms and publishers: DV360, Yahoo DSP, Campaign Manager, Double Verify, Xandr. Deals with: Teads, Seedtag, Oracle, Spotify, Eletromidia, Showheroes, Magnite, etc.- Contact with partners and stakeholders (Brazil and LATAM)- Analysis of results- Report presentation (Portuguese and English)- Be the main point of contact in case of needs, such as for analysts and manager, even for partners or the client Show less

    • Programmatic Analyst
      • Jun 2021 - Feb 2022

      Responsible for programmatic media campaigns for the client Colgate Palmolive Brasil, in a regional (LATAM) and Global operation, in partnership with Xaxis via PBUX (WPP - GroupM).The activities consist of media plan development and programmatic strategic planning for DSPs (DV360 and Verizon) and AdServer (Campaign Manager), also on Double Verify, Oracle, SciBids, Tail Target and other partners. Creation and daily optimization of campaigns, reports, results presentations (in English and Portuguese), coordination of deliveries and team tasks, in addition to managing interns. Show less

    • Media Analyst
      • Oct 2020 - Jun 2021

      Media Analyst for the client DZARM - Cia Hering, performing Branding + Performance media planning for e-commerce, strategic and tactical plan, including:• Analysis and optimization of digital media accounts (Google Ads, Facebook Ads, RTB House, Criteo, Blue Performance, Rakuten, Bing Ads, and TikTok Ads), as well as Google Analytics, Merchant Center and reports in Google DataStudio• Production of reports and presentation of results;• Participation in courses, workshops, lectures, training and immersion in tools, market news and measurement strategies. Show less

    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Media Analyst
      • Aug 2019 - Sep 2020

      Media Analyst for the client DZARM - Cia Hering, performing Branding + Performance media planning for e-commerce, strategic and tactical plan, including: • Analysis and optimization of digital media accounts (Google Ads, Facebook Ads, RTB House, Criteo, Blue Performance, Rakuten, Bing Ads, and TikTok Ads), as well as Google Analytics, Merchant Center and reports in Google DataStudio • Production of reports and presentation of results; • Participation in courses, workshops, lectures, training and immersion in tools, market news and measurement strategies. Show less

    • Uzbekistan
    • Education
    • 1 - 100 Employee
    • Google Representative Costumer Care - RCC
      • Jul 2018 - Aug 2019

      Specialist in Google Ads, Merchant Center and Google Analytics, realizing support to costumers with campaing otimization, solution problemas, strategys, remarketing, convertions, data analysis and reports. Specialist in Google Ads, Merchant Center and Google Analytics, realizing support to costumers with campaing otimization, solution problemas, strategys, remarketing, convertions, data analysis and reports.

    • Brazil
    • Information Services
    • 1 - 100 Employee
    • Press and Public Relations
      • Sep 2016 - Jul 2018

      Direct contact with press and media, release writing, mailing, follow up, interview schedule and events. Direct contact with press and media, release writing, mailing, follow up, interview schedule and events.

    • Journalist
      • Jun 2015 - Sep 2016

      Releases , photo shooting, interview scheduling, direct contact with local and national press, social media and event planning. Releases , photo shooting, interview scheduling, direct contact with local and national press, social media and event planning.

    • Brazil
    • Farming
    • 700 & Above Employee
    • Content Writer (internal communication)
      • Aug 2014 - Nov 2014

      Content writer to internal communication, producing and reviewing texts used in intranet and press. I also worked in event participation and support to communication projects Content writer to internal communication, producing and reviewing texts used in intranet and press. I also worked in event participation and support to communication projects

    • Brazil
    • Advertising Services
    • Social Media
      • Feb 2014 - Aug 2014

      Content writer to social media and blogs of the companies: Australian Gold, Perfumes Ferrari, Artdeco Makeup, Bio-Oil, Nuxe, H Brasil Imóveis e Brasa Burger. Data analysis, reporting and campaing planing were also part of my activities. Content writer to social media and blogs of the companies: Australian Gold, Perfumes Ferrari, Artdeco Makeup, Bio-Oil, Nuxe, H Brasil Imóveis e Brasa Burger. Data analysis, reporting and campaing planing were also part of my activities.

    • Communication Intern
      • Jan 2013 - Feb 2014

      Writer of press releases to specialized media, institucional texts, participation and producing of events to Inova and Unicamp websites. Participation in all planing of Desafio Unicamp 2014. Writer of press releases to specialized media, institucional texts, participation and producing of events to Inova and Unicamp websites. Participation in all planing of Desafio Unicamp 2014.

    • Estagiária de Comunicação
      • Apr 2012 - Nov 2012

      • Auxílio no planejamento de marketing digital, redação para redes sociais e comunicação interna. • Auxílio no planejamento de marketing digital, redação para redes sociais e comunicação interna.

    • United States
    • Mining
    • 700 & Above Employee
    • Communication Intern
      • Jul 2011 - Aug 2011

      I worked in a vacation project, that was to produce a institucional material to Global Business Services area, avaiable in two languages, printed and online. I worked in a vacation project, that was to produce a institucional material to Global Business Services area, avaiable in two languages, printed and online.

Education

  • University of Sao Paulo (USP) Communication and Arts School (ECA)
    Postgraduate, Strategic Management in Organizational Communication and Public Relations
    2017 - 2019
  • Catholic University of Campinas
    Graduate, Journalism and Social Communication
    2010 - 2013
  • São Paulo Digital School
    Postgraduate, Management of Digital Marketing focused on metrics
    2021 - 2021

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