Mayra Villegas
Manager at Applied Marketing Science- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Portuguese Elementary proficiency
Topline Score
Bio
Credentials
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Excel: PivotTables for Beginners
LinkedInDec, 2022- Nov, 2024
Experience
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Applied Marketing Science
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United States
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Market Research
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1 - 100 Employee
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Manager
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Sep 2022 - Present
Involved with all aspects of litigation projects, including exploratory research, survey design, survey fielding, data analysis, and report development. Works on the Litigation Support practice on cases related to trademark and patent infringement, deceptive advertising, secondary meaning, genericism, and market confusion. Involved with all aspects of litigation projects, including exploratory research, survey design, survey fielding, data analysis, and report development. Works on the Litigation Support practice on cases related to trademark and patent infringement, deceptive advertising, secondary meaning, genericism, and market confusion.
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Profiles by Kantar
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Market Research
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300 - 400 Employee
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Account Manager
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Oct 2016 - Nov 2021
Manage multiple projects independently Set up new projects, in close coordination with client facing and operations teams Monitor projects while in field to ensure quality and timely completion Facilitate the design and programming of basic to complex questionnaires and conducting data checks (checking questionnaire programs for logic, accuracy and completeness, editing /proofing data tables, and reviewing/approving codes). Interacting with clients and developing relationships with them as a go-to person on the Lightspeed/GMI team Show less
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Senior Technical Account Manager
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Aug 2015 - Oct 2016
Managed the execution of large, multifaceted online and cross-media advertising measurement programs. Provided support on strategic accounts, oversaw the day to day direction of projects, and played an integral role toward driving key client relationships and revenue growth. Proactively managed overall project quality, including: study and survey design, study execution, client kick-off calls, and report/analysis. Responsible for setting and sticking to timelines, ensuring junior team members know their roles, and worked across all key support departments and agencies to exceed expectations. Had ownership and delegate on client projects by leading junior and mid-level Analysts on steps and processes toward high quality project management and research operations. Led the development of standard, base analyses around core MBD solutions and delivered custom work as needed. Show less
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Kantar
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Market Research
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700 & Above Employee
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Project Manager
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Feb 2014 - Aug 2015
Successfully executed operations for basic research studies while adhering to best practices and timelinesActively monitored project progress while identifying and resolving both technical and recruitment issues in a timely manner
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Project Coordinator
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May 2013 - Feb 2014
Coordinated and collaborated managing key operational components for market research projects Evaluated online and digital advertising campaigns
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Triple S
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United States
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Janitorial Services
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100 - 200 Employee
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Training and development
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Aug 2013 - Dec 2013
Collaborated in the creation of training programs for nurses in a call center Collaborated in the creation of presentations to send to supervisors Collaborated in the creation of training programs for nurses in a call center Collaborated in the creation of presentations to send to supervisors
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Education
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2016 - 2020
Western New England University
Doctor of Law (J.D.), Law -
2012 - 2014
Interamerican university of puerto rico
M.A Degree, Industrial Organizational Psychology -
2005 - 2011
University of Puerto Rico
B.A Degree, Psychology
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