Experience

Science to Business Marketing Research Centre

• Germany
• Research Services
• 1 - 100 Employee

• Graduate Research Assistant

  • Apr 2023 - Present

• Intern

  • Oct 2022 - Mar 2023

• Graduate Research Assistant

  • Apr 2022 - Sep 2022



May's Bolos, Doces e Tortas

• Bragança Paulista e Região, Brasil

• General Manager

  • Sep 2019 - Nov 2021

  Management, planning, and control of the company’s administrative areas and their strategies. Enhance the business performance by keeping direct contact with stakeholders and maintaining budgets and payment deadlines. Customer services to improve their experiences and expand brand awareness, applying benchmarking techniques, and increase sales and products portfolio. Management, planning, and control of the company’s administrative areas and their strategies. Enhance the business performance by keeping direct contact with stakeholders and maintaining budgets and payment deadlines. Customer services to improve their experiences and expand brand awareness, applying benchmarking techniques, and increase sales and products portfolio.



O Seu Docinho

• Bragança Paulista, São Paulo, Brasil

• Owner

  • Oct 2017 - Nov 2021

  Personal enterprise of homemade candies (@_oseudocinho), that are sold online according to demands and in partnership with a confectionery. - Responsible for sales strategies development, creating campaigns and accurate content to impact customers, expanding brand awareness and sales. - Perform benchmarking to identify market opportunities and bring innovative and competitive products to buyers, assuring their satisfaction with the launch of new products every year. - Development and schedule of posts for Facebook and Instagram with original photos and texts with copywriting techniques, using Canva and Creator Studio, increasing followers and engagement on social media. - Organize scenarios and materials for taking pictures of the products with the smartphone camera, and then edit them in apps, to ensure attractive photos that enhance products’ promotion. - Responsible for updating communication materials with new photos and readjusted values, ensuring transparency with customers. - Promote the brand's products, by offering small samples, and investing in paid ads with SEO techniques, to monitor and increase lead generation. - Creation of name, logo, and brand communication materials after market research, in Adobe Photoshop and CorelDraw, ensuring brand originality which was well received by the market and registered by INPI. - Responsible for assisting customers, making quotations and adjustments to ensure their satisfaction. - Management of the finances and stakeholders, accounting monthly incomes and purchasing raw materials, reducing costs and enhancing profit every year. Show less



Câmara de Comércio do Mercosul e União Latino América

• Brazil
• International Trade and Development
• 1 - 100 Employee

• COMEX Intern

  • Sep 2018 - Jan 2019

  Responsible for customer services to affiliated companies, assisting commercial demands, and keeping a solution-oriented daily communication, assuring customer satisfaction. - Prospect of international leads in available governments and organizations databases, supporting the new BI software and assuring relevant lead generation. - Schedule of meetings between commercial department and customers, through a CRM system, avoiding scheduling conflicts and increasing time efficiency. - Develop creative and detailed visual presentations in MS Power Point for commercial meetings with customers, ensuring a clear understanding of ideas and strengthening the relationship. Show less



Shopping Ventura Mall

• Campinas e Região, Brasil

• Marketing Internship

  • Jan 2016 - Oct 2017

  Responsible for creation and organization of the marketing department inside the company, ensuring a result-oriented department, supporting other departments, and facilitating the communication between shopkeepers and company’ directors. - Coordination of social media posts, developing content and promotions aligned with a marketing plan, increasing followers, and generating leads for shopkeepers. - Monitor and interpret social media KPIs, analyzing results of digital strategies implemented in Facebook and Instagram, to improve comprehension, and optimize online marketing campaigns. - Responsible for assisting the decision-making process by contributing with internal information and market opportunities, enabling strategic decisions. - Creation of marketing campaigns, planning strategies, and projects including content development, assuring lead generation, and sales measurement with ROI analysis. - Responsible for inserting and checking marketing plans budgets and invoices in an ERP system, ensuring accurate data availability, better management of budgets, and no late payments or tax problems. - Negotiate proposals directly with suppliers, following the scope and budget availability, reducing considerably the proposal value. - Responsible for services follow-up, keeping control of the operation strategies in MS Excel, ensuring that the contracted services are carried out in the defined SLA levels. - Organize events on seasonal dates for mall customers, planning and managing them on-site, ensuring a good experience for them. - Responsible for implementing a new website for the mall, managing the project with the agency, and later updating it on a CMS platform (WordPress), having a more innovative, communicative, and accessible website to customers, impacting them positively. - Follow up of the department, measuring plans results and presenting to the director, ensuring efficiency in the day-to-day and business success. Show less