Owner

• 2004 - Present

· Provide thought leadership and strategic counsel, grounded in in-depth knowledge of clients’ businesses· Develops comprehensive media & PR strategies to advance the clients brand identity; and increase the visibility their campaigns across key audiences.· Creates and executes comprehensive, disruptive marketing and communications strategies in collaboration with key internal stakeholders that elevate awareness of PR campaigns.· Manages all media contacts and serves as the lead point person on media interactions.· Engages, cultivates, and manages press relationships to ensure coverage for our clients, special events, public announcements, among others.· Lead development of strategic, integrated communications strategies and oversee teams for successful program execution· Works with senior staff across the organization to identify internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.· Works closely with Finance team on ongoing financial management of accounts to ensure profitability and budget goals are met.· Partner with Business Development and play a leadership role in developing proposals and pitching for new business· Evaluate team employees’ performance and support their career development.· Identify new tools and techniques for Digital and PR efforts Show less

CEO

• 2003 - Present

Teen Magazine ESP- Editor In Chief

• 2003 - 2005

Editor in Chief for USA, Mexico and Latin America Editor in Chief for USA, Mexico and Latin America

Publicity Manager

• 1998 - 2003

- As a publicity manager had regular meetings with department personnel to track campaigns and review reputation monitoring and press mentions of the artist. - Worked the publicity budgets and all expenditures related to the department’s activities, including photos for PR and press materials, press events, and other related costs. - Worked with the label’s top-selling stars such as Juan Gabriel, Christina Aguilera, Alexandre Pires, Cristian Castro, Rocío Durcal and more. - I collaborated with department directors in marketing, promotions and A&R to design strategies to best support record sales and the growth of the label’s signed acts. - Crafted National Publicity Campaigns Show less

Editor-In-Chief EN PUNTO

• 1996 - 1998

Manage all the day-to-day operations of En Punto, such as a newspaper, magazine. As the The editor-in-chief for En Punto I oversaw all of the assistant, or department, editors of a publication and ensures each issue was released on time. - Manage En Punto budget - Promote each publication on Radio and TV monthly - Invited as a judge for Budweiser "El Virazon" campaign - Invited as a judge for Cutty Sark Summer Campaign - Meet with newspapers clients to bring new business opportunities - Increased circulation and pages Show less