Maylis Fernandez

International Account Manager for Hermès at Havas International - Paris
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Bilingue ou langue natale
  • Anglais Capacité professionnelle complète
  • Allemand Notions
  • Suédois Notions
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Digital Marketing - Professional Level
    LEARNING7
  • Certification Advanced Google Analytics
    Google
  • Google Ads Video Certification
    Google

Experience

  • Havas International - Paris
    • France
    • Advertising Services
    • 1 - 100 Employee
    • International Account Manager for Hermès
      • janv. 2022 - - aujourd’hui

      Working on Fragrance & Beauty- Infusing an innovative vision for the house consistently (reducing media carbon footprint, programmatic buying, client journey orchestration, brand suitability, etc.)- Ensuring global coordination with the local agency network- Responsible for the digital media planning and strategy of Hermès for France and Canada, as well as for Belgium's omnichannel strategy- Competitive intelligence and analysis - Management of 2 account executive Working on Fragrance & Beauty- Infusing an innovative vision for the house consistently (reducing media carbon footprint, programmatic buying, client journey orchestration, brand suitability, etc.)- Ensuring global coordination with the local agency network- Responsible for the digital media planning and strategy of Hermès for France and Canada, as well as for Belgium's omnichannel strategy- Competitive intelligence and analysis - Management of 2 account executive

  • Mindshare
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Digital Account Executive for CHANEL (WPP Group)
      • sept. 2019 - déc. 2021

      Digital contact for the Fragrance & Beauty and Fashion divisions.- Direct client service, with regular contact via weekly calls, campaign briefings and on-going email communication- Developing the digital guidelines (working closely with the social media experts)- Coordinate and monitor local markets' progress with regards to all digital topics such as Programmatic- Create global and local material concerning Innovation, workshop, case studies, digital POV, etc.- Maintain relationships with key media owners to continuously uncover new opportunities- Plan and execute innovative central digital strategies and campaigns - Monitor campaigns' performance (central and local activity) and create insightful reports

  • PEMA 2M
    • France
    • Advertising Services
    • 1 - 100 Employee
    • Junior Media Planner
      • sept. 2018 - sept. 2019

      Clients: Dassault aviation, Air France Industries, MBDA, Safran, Naval Group, Arquus defense- Responsible for trafficking of digital campaigns - Ensure the client reporting on live campaigns- Assist the Media Manager in setting the strategic approach for campaign briefs and media planning for Dassault Falcon - Identification of future clients and creation of decks presenting the agency's expertiseAdserving tool: SmartAd Clients: Dassault aviation, Air France Industries, MBDA, Safran, Naval Group, Arquus defense- Responsible for trafficking of digital campaigns - Ensure the client reporting on live campaigns- Assist the Media Manager in setting the strategic approach for campaign briefs and media planning for Dassault Falcon - Identification of future clients and creation of decks presenting the agency's expertiseAdserving tool: SmartAd

  • 8JS
    • Switzerland
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Community Manager
      • févr. 2018 - juil. 2018

      - Management of the Instagram content for the brand- Report and campaigns management on Facebook, Google Adwords and Bing Ads8Js is a menswear brand inspired by the racetrack created by Sacha Prost, the son of 4-time Formula One world champion Alain Prost along with his brother Nicolas and sister-in-law Delphine. - Management of the Instagram content for the brand- Report and campaigns management on Facebook, Google Adwords and Bing Ads8Js is a menswear brand inspired by the racetrack created by Sacha Prost, the son of 4-time Formula One world champion Alain Prost along with his brother Nicolas and sister-in-law Delphine.

  • Eficiens
    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Webmarketer assistant
      • août 2016 - févr. 2017

      - Preparing the campaigns - Report and campaigns management- Wireframes - Preparing the campaigns - Report and campaigns management- Wireframes

Education

  • Sup de Pub - INSEEC U
    Master 2 (M2), UX Management & Design Thinking
    2019 - 2020
  • Sup de Pub - INSEEC U
    Master 1 (M1), Communication & Marketing du Luxe
    2018 - 2019
  • CREA Genève
    Bachelor digital marketing & community management
    2015 - 2018
  • Ferney Voltaire International High School
    High school diploma, Scientific (Physics and chemistry specialization)
    2012 - 2015

Community

You need to have a working account to view this content. Click here to join now