Experience

Cartão Elo

• Brazil
• IT Services and IT Consulting
• 500 - 600 Employee

• Digital Marketing Manager

  • May 2022 - Present

• Digital Marketing Coordinator (Product Manager)

  • May 2018 - Present

  Promote innovation on Elo’s Digital Channels as Agile Product Owner (Digital Transformation), and interface with business areas (Products, Technology, Innovation, Institutional Marketing, Trade Marketing) Responsible for Product Digital Strategy and solving problems beside tech and design teams for our clients and stakeholders, leading a multidisciplinary team (technology, UX/UI and suppliers).Organizing and prioritizing the backlog and monitoring implementation and improvements. Monitoring the technological architecture to ensure it is aligned with best practices of technology and security protocols.- Offering to the costumer the best journey across Elo’s channels (UX/UI).- Management of performance indicators related to the channels and campaigns (SEO, Web Analytics, KPI’s and Business Goals).- Elaborating the business rules for promotional campaigns and liaising with legal and compliance department. Show less



Allianz Brasil

• Brazil
• Insurance
• 700 & Above Employee

• Senior Bussiness Analyst

  • Jan 2017 - May 2018

  Responsible for Digital Marketing Strategy and delivery best solutions for our clients, interfacing with business, technology and clients areas. - Developing the best Digital strategy for our institutional and products campaigns. - Social Media Strategy focus in B2B (Allianz + insurance brokers). - Project Management of insurance quote website to offer the best experience for our clients and leading the project with developers in Spain. - Maintenance of the institutional site (content and improvements). - Management performance indicators related to the channels and campaigns (SEO, Web Analytics, KPI’s and Business Goals). Show less



LOV

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Project Manager

  • May 2015 - Dec 2016

  Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Platforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Cartão Elo and Livelo Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Platforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Cartão Elo and Livelo



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Project Manager - Freelancer

  • Oct 2014 - Jan 2015

  - Maintenance of the institutional site (content and improvements) with a multidisciplinary team (Creation, Design and Technology), granting the best experience for the clients with the brand on Digital Plataforms for Claro. - Maintenance of the institutional site (content and improvements) with a multidisciplinary team (Creation, Design and Technology), granting the best experience for the clients with the brand on Digital Plataforms for Claro.



Lew'Lara\TBWA

• Brazil
• Advertising Services
• 100 - 200 Employee

• Project Manager

  • May 2013 - May 2014

  Digital Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Plataforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Nissan, Pernod Ricard, Gatorade, Banco do Brasil and Outback. Digital Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Plataforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Nissan, Pernod Ricard, Gatorade, Banco do Brasil and Outback.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Project Manager

  • Apr 2011 - May 2013

  Digital Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Plataforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: FIAT, Petrobras e TIM Brasil Digital Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Plataforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: FIAT, Petrobras e TIM Brasil