Maygan Crockett
Associate Director, Media at CMI Media Group- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Associate Director, Media
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Apr 2022 - Present
The Associate Media Director is a passionate leader who has their finger on the pulse of several aspects of business. They lead by example, working in coordination with the Media Director to make sure everyone is on the same page across the agency. This innovative problem solver is a strategic thinker who can guide team members through each step of the process, from planning & development to deployment. They will provide guidance on various aspects of business, including resource planning, staff development, process improvements, and client satisfaction. Ultimately, this person is passionate about healthcare and is able to develop unique, strategic plans that are aligned with client business. Show less
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Supervisor, Media
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Apr 2021 - Apr 2022
Responsibilities:Develop and present comprehensive media plans utilizing journal and non-journal formatsIdentify, sell, and execute new media communication opportunities, acting as the point person on group assignmentsPrepare and present agency capabilities, (Product Manager Orientation, Media Plans, and New Media Presentations) internally and externallyOversee the development, timing, and accuracy of deliverables, and ensure all customer expectations are met or exceeded, within the initial estimateManage account service plans for the group, monitoring actual revenue/hours against estimates communicate to the client when changes are necessary Show less
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Senior Media Planner
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Apr 2019 - Apr 2021
The Senior Media Planner is responsible for the hands on tactical implementation of client accounts, including the integration and planning of work with staff, management of work to budget and deadlines and client satisfaction. This includes maintaining strong relationships with clients and recommending strategic and tactical changes to their marketing mix as appropriate. Incumbent is held directly accountable for achieving staff billable goals, development of staff and customer satisfaction. Utilizes industry knowledge and experience, strong business and leadership skills to make independent decisions affecting the daily operations and management of the account management team. Show less
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Media Planner
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Feb 2017 - Apr 2019
CMI Media Planners are responsible for the development and tactical implementation of multi-channel media campaigns, including strategic rationale for media plan options, media channel usage and plan recommendations. Planners must manage work to budget, meet deadlines, and exceed client satisfaction. CMI Media Planners maintain strong relationships with clients and recommend strategic optimizations that are consistent with the brands overall marketing objectives.
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Assistant Media Planner
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Feb 2015 - Feb 2017
A Media Planner is responsible for the hands on tactical implementation of client accounts, including the integration and planning of work with staff, management of work to budget and deadlines and client satisfaction. This includes maintaining strong relationships with clients and recommending strategic and tactical changes to their marketing mix as appropriate.
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Diamonds and Details
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Events Services
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1 - 100 Employee
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Event Planner Assistant
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Dec 2012 - Present
An Event Planner is a professional who assists with the design, planning and management of a client's event. -Extensive experience in a variety of events, including weddings, birthdays, open houses, bridal shows, educational programs etc. -Interviewing the couple and the parents to identify their needs. -Budget preparation -Event design and styling -Venues scouting -Planning detailed checklist (from about a year in advance to a few days after the wedding) -Attendee list preparation -Identification/Recommendations of event venues (hotels, wedding manor etc.) -Identifying and hiring of wedding professionals and service providers (caterers, photographers, videographers, beautician, florists, bakers etc.), and preparation and execution of contracts. -Procurement of customized decorations. -Coordination of deliveries/services on the wedding day. -Have a back-up plan in the event of a disaster. -Manages the schedule, often with software. -Assist and prepare legal documentation and translations - especially for destination weddings. Show less
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Applied Video Technology
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Purchasing Assistant
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Jun 2013 - Jan 2015
-Purchasing Agent Job Purpose: Obtains requirements by verifying, preparing, and forwarding purchase orders; verifies receipt of items; authorizes payment. -Verifies purchase requisitions by comparing items requested to master list; clarifying unclear items; recommending alternatives. - Forwards available inventory items by verifying stock; scheduling delivery. -Prepares purchase orders by verifying specifications and price; obtaining recommendations from suppliers for substitute items; obtaining approval from requisitioning department. - Obtains purchased items by forwarding orders to suppliers; monitoring and expediting orders. - Verifies receipt of items by comparing items received to items ordered; resolves shipments in error with suppliers. - Authorizes payment for purchases by forwarding receiving documentation. -Keeps information accessible by sorting and filing documents. -Updates job knowledge by participating in educational opportunities. -Accomplishes purchasing and organization mission by completing related results as needed. Show less
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Alvernia University
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Higher Education
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400 - 500 Employee
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Graduating and Continuing Studies
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Dec 2011 - May 2012
-Welcome visitors, determine nature of business, and direct visitors to suitable employee - Answer incoming telephone calls; multi-line telephone system - Receive,sort, and route mail -Order, receive, and maintain office supplies - Assemble listing packages -Help with document scanning -Filing -Emailing -Newsletters -Welcome visitors, determine nature of business, and direct visitors to suitable employee - Answer incoming telephone calls; multi-line telephone system - Receive,sort, and route mail -Order, receive, and maintain office supplies - Assemble listing packages -Help with document scanning -Filing -Emailing -Newsletters
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Education
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Alvernia University
Bachelor's degree, Communications and English -
University of Valley Forge
Communications, Communication and Media Studies