Experience

Re (M&C Saatchi Group)
• Australia
• Design Services
• 1 - 100 Employee
• Senior Account Director

  • Jan 2022 - Present


Kiindred ™ - A Parenting Platform

• Client Partner

  • Oct 2021 - Dec 2021

  Kiindred is an education and lifestyle platform for the modern parent. Their portfolio currently consists of a mobile app, website, online courses and a product review platform, with further products under development. Kiindred is an education and lifestyle platform for the modern parent. Their portfolio currently consists of a mobile app, website, online courses and a product review platform, with further products under development.



COWAN

• Australia
• Design Services
• 1 - 100 Employee

• Account Director

  • Sep 2020 - Oct 2021

• Senior Account Manager

  • Sep 2018 - Aug 2020



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sunsilk, ANZ

  • Feb 2018 - Aug 2018

• Sunsilk, Global Brand Development

  • May 2015 - Jan 2018

  Sunsilk is the biggest Hair Care Brand of the Unilever Portfolio.I have been working on 2 of the biggest projects of the brand : the relaunch of the Core range (2015/2016) and the relaunch & the extension of the Natural range (2016/2107).I have delivered better and faster innovation through Brand Community.​Reference letter available & more details on my CV.Responsibilities - Developed & launched the new Sunsilk Natural Recharge sub-range & led the roll-out and the extension of the range in 4 continents (12 countries, 5 factories) in a record time.- Worked on the new global positioning (Brand Communication Idea) of the brand, its mission and the brand portfolio,- Ensured the brand consistency across 4 continents and 70 local markets,- Lead the cross-category team & align their inputs. Needed strong management & interpersonal skills. - Analyse potential conflicts impacting timings, quality, brand consistency or ROI and escalate it to managers or directors. Key achievements- Achieved the best quality/consistency result of the design on labels & sachets of the brand since its creation. Attended pre-print management meeting and print trials when necessary,- Delivered, on time and in full, more than 1000 artworks and the full Key Visuals adaptation for the global brand relaunch in 28 countries,- ​Collaborated on 1st ‘vlogger co-created Sunsilk variant’, landed in just 5 months, positioned #2 variant on the portfolio after 2 months,- Spotted the consumer’s need regarding the natural products and achieved the global roll-out of the Natural range in record time- Thorough budget control, lead to cost efficiencies and savings



Crepuscule Beauty Brand Design

• International Key Account Manager (Unilever)

  • Jan 2014 - Apr 2015

  Crepuscule is the leading strategic brand consulting and design agency specialized in beauty in France and globally. Its clients are HENKEL, UNILEVER, L’OREAL, LVMH and others. I was the key account manager for Unilever and mostly led the Sunsilk brand strategy, brand identity, packaging design and communication. Responsibilities - Managed the global brand relaunch and daily worked with the Sunsilk teams in a multicultural environment in order to globally roll-out the master design in more than 28 countries, - Monitored the project from client briefing and creative stages to production consultancy and budget monitoring. Experienced various design expertise: 2D design, 3D design, artworks, mock-ups, visual communication, - Coordinated a team of 7 creative designers dedicated to the brand and insured the global timeline deliveries & quality of the deliverables, - Tracked the time sheets, ensured the profitability of the project & delivered financial report to the client. Key achievements - Developed the international account of the agency and extended it to a record in 2014. - Implemented a win-win relationship between the agency and the client, - Presented to evolution of the account to the Sales director and the CEO. - Back in time, Unilever became the biggest account of the agency. Links => new packs on http://www.seda.com.br/produto => business case on http://www.crepuscule.fr/en/etudes-de-cas/soin-du-cheveu/



Dragon Rouge

• France
• Design Services
• 200 - 300 Employee

• Assistant Packaging Project Manager - Consumer Branding

  • Jun 2013 - Dec 2013

  Dragon Rouge is the French leading agency in packaging design and brand identity. It is specialized in design, brand strategy, innovation, sustainability, design for digital, brand engagement, communication, insight, corporate content, brand identity, internal communications. Responsibilities - Maintained the Cosmetic & Food Customers’ portfolio such as Eckes Granini, Mondelez International, Nestlé Waters, Marionnaud, Eugène Perma, Carrefour, Johnson&Johnson, - Managed the internal creative and executive teams (around 5 people), - Monitored operational projects including briefing, creation, follow-up, production support, budget monitoring, - Conducted market analysis, business intelligence and packaging analysis in order to share recommendations to the clients. Key achievements - Developed skills in 2D packaging graphic process and design, artwork adaptation, design and artwork management, package development & print management, - Juggled between multiple projects/clients and implement prioritisation plans rapidly, - Developed a good sense of aesthetics and creativity.



Orange Business Services

• India
• IT Services and IT Consulting
• 200 - 300 Employee

• Assistant Communication Manager at Orange Business Service / Banks&Insurances Agency

  • Jan 2011 - May 2013

  Orange Business Services is the business services side of Orange S.A., the French historical leader of communications. Responsibilities - Planned / implemented / monitored the internal and external commercial events, - Planned / implemented / monitored the annual banks & insurances corporate seminar, - Managed budget of all Public relations for the Agency, - Managed Public relation of Apple in Business / OBS' events, - Managed the VIP department (Orange Customer service for VIP ++)



Coca-Cola Enterprises

• United States
• Manufacturing
• 1 - 100 Employee

• Assistant Area Manager - Outdoor

  • Mar 2010 - Aug 2010

  Coca Cola is the soft drinks leader in France. Responsibilities - Negotiated points of sale animations and displays, - Organized and led events in the points of sales for Nestea, Coca Cola, Fanta, Minute Maid, Burn and others, - Run commercial appointments with distributors, business advices and sales management, - Improved social skills and multi-tasking. Coca Cola is the soft drinks leader in France. Responsibilities - Negotiated points of sale animations and displays, - Organized and led events in the points of sales for Nestea, Coca Cola, Fanta, Minute Maid, Burn and others, - Run commercial appointments with distributors, business advices and sales management, - Improved social skills and multi-tasking.



A l'Olivier

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Responsible for customers - Demonstratrice

  • 2007 - 2009

  - Sales & customer advices - Merchandising - Stock management - Sales & customer advices - Merchandising - Stock management