Experience

MHP/Team SI

• United States
• Advertising Services
• 1 - 100 Employee

• Senior PR Account Executive

  • Jan 2020 - Present

  -Write strategic PR plans for clients on a consumer and B2B level.-Build relationships with community stakeholders, key micro influencers and local media teams. -Manage client relationships daily. -Execute hyperlocal PR and marketing plans.-Create weekly and monthly media reports. -Engage with local communities to aid clients in improving customer sentiment. -Write media advisories, press releases, blogs, opinion editorials, social copy and talking points.-Develop turnkey crisis communication plans amid COVID-19 pandemic. -Monitor social media posts and ads for clients. Making recommendations on boost spends when needed.-Plan and implement social media plans for clients.-Monitor local news stories in select markets for turnkey PR opportunities.-Draft pitch notes weekly for clients in retail, telecommunications and healthcare.-Pitch local media contacts and industry publications on a regular basis.-Maintain key relationships with editors and reporters. -Review and approve monthly and quarterly budget reports.-Media train retail, telecommunications, and healthcare clients.



Arvest Bank

• Banking
• 700 & Above Employee

• Touchpoint Marketing Manager

  • Apr 2019 - Jan 2020

  • Develop strategies for creating, implementing and measuring the success of digital and product touchpoints.•Evaluate digital displays, customer usage and other engagement analytics.•Recommend content strategies for external customer communications of bank-wide and corporate system channels. •Implement, manage and optimize Arvest channels for new products and services.•Partner with IT and other shared services divisions to optimize the performance of customer touchpoints.•Manage marketing space for each major product category for external and bank-owned media. •Liaison between local markets and Arvest marketing team.•Understand and comply with bank policy, laws and regulations.



Mitchell

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Mar 2015 - Jan 2019

  • Write and execute strategic hyperlocal plans for clients.• Manage client relationships in daily interactions and on new projects.• Support new store grand openings and grand re-openings (remodels) through PR and marketing efforts.• Regularly communicate with Walmart store managers locally and across the United States through various avenues to provide support such as, coaching on copy for social media postings, host media message train, write talking points for events as well as writing speeches, etc.• Support opening over 400 new Walmart stores through traditional and digital media. • Host a variety of media events in Northwest Arkansas and across the United States on behalf of Walmart.• Media message training for corporate Walmart spokespersons.• Work with an ever-changing timeline of store completion dates and keeping a team on task to meet deadlines.• Manage account budget needs for new and existing clients.• Create relationships with local media outlets in select markets to secure news coverage for client. • Pitching media.• Build and maintain relationships with hyperlocal influencers in selected communities.• Support Walmart Food Truck campaign to gain earned media attention.



Arvest Bank

• Banking
• 700 & Above Employee

• Marketing Specialist

  • Jun 2012 - Jan 2015

  • Coordinate events, seminars, promotions, athletic suite schedules, etc.• Assistance with various community projects.• Ensure all compliance requirements are met.• Manage and oversee the purchasing, inventory and distribution of specialty items.• Write quarterly sales pitch and blog stories.• Communicate effectively to all associates in written and verbal settings.• Order, organize, and distribute flyers, signage, and merchandizing for lobbies.• Review and deliver budget reports for marketing department.• Completed EDGE (Educate, Develop, Grow, Evolve) class and co-lead a day for the next group.• Sales & Service Award recipient in 2013.

• Administrative Assistance

  • Jan 2010 - Jun 2012

  • Run various reports weekly, monthly, quarterly.• Communicate effectively to all departments in the building. • Perform special projects on a case-by-case basis.• Create monthly and quarterly newsletters.• Plan and lead company activities.



B-Unlimited

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Office Manager/Account Executive

  • May 2008 - Jan 2010

  • Customer liaison for major clients and vendors.• Develop brand loyalty with current and growing customer base.• Oversee the work and development of interns.• Order products daily and invoice customers.• Implement new systems for office. • Customer liaison for major clients and vendors.• Develop brand loyalty with current and growing customer base.• Oversee the work and development of interns.• Order products daily and invoice customers.• Implement new systems for office.