Experience

KYZN

• Indonesia
• Wellness and Fitness Services
• 1 - 100 Employee

• Corporate Head of Marketing and Branding | Director Level

  • Nov 2022 - Present

  I've been working as the Head of Marketing and Sales for KYZN BSD since before the company opened its doors. My job has included developing a marketing and sales strategy from scratch and leading a team of 4 managers, 7 executives, and 1 admin/coordinator to execute it. We've had almost 3000 members join in the first year.In addition to my role with KYZN BSD, I've also been part of the core Head Office team, working to expand the business and prepare for the opening of KYZN Kuningan.I am proud to be responsible for all of KYZN's business units, including the KYZN Lifestyle and Community Center, NOON, and KYZN Preschool. These offerings cover fitness, sports, wellness, healthy dining, and education. It's been a challenging but rewarding experience to help promote and grow these businesses.

• Head of Marketing and Sales | Director Level

  • Oct 2021 - Nov 2022

  As part of the pre-launch team for KYZN, I have been working closely with the CEO to get the company off the ground. In just four months, I was able to generate over 1000 premium members for KYZN.Some of my key duties in this role include developing marketing strategies, solidifying the branding for all aspects of the business in collaboration with the branding studio, managing the Sales, Marketing and Membership department and all of its staff and assets, training and mentoring team members, creating content for marketing and staff education, recruiting for key roles within the department, developing a cohesive strategy for membership pre-sales, and providing general assistance on the KYZN project. It's been a challenging but rewarding experience, and I'm excited to see where the company goes from here



Linked&Learn

• Jakarta, Indonesia

• Founder

  • Nov 2022 - Present

  As a founding member of Linked&Learn, a company that provides courses on LinkedIn Marketing, I am deeply passionate about the field and eager to share my knowledge and expertise with others. Alongside my business partner, Thijs Honselaar, we have developed a comprehensive curriculum that covers a variety of topics, including profile optimization, keyword usage, and audience engagement. Our courses are tailored to meet the needs of both B2B and individual clients seeking to enhance their personal branding. We are thrilled to announce that our first set of courses will be launching in the early part of 2023 and look forward to sharing them with a diverse student population.



Article 36

• Design
• 1 - 100 Employee

• Head of Employee Branding | Director Level

  • Apr 2021 - Present

  In my current position at Article 36, I serve as the Head of Employee Branding. My job duties include developing and implementing an employee branding strategy that aligns with the company's overall branding and values, creating and managing employee branding materials, collaborating with HR and other departments to integrate the employee branding strategy into all aspects of the employee experience, leading employee branding initiatives, managing the employee branding budget, staying up-to-date on industry best practices and trends, working with the leadership team to ensure that the company's values and culture are consistently upheld, and building and maintaining relationships with key stakeholders to enhance the company's reputation. As the Head of Employee Branding, I play a key role in shaping the company's internal culture and reputation, as well as its external image.



AyoBlajar

• Indonesia
• Education Administration Programs
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2020 - Oct 2021

  Head of Marketing (from Pre-Launching) The brain behind marketing strategy for AyoBlajar. My job's covering: • In charge of the orchestration of marketing strategy across all channels and the management of its performance, content & creative development, to effectively and efficiently fuel consumer demand and drive brand strength • Collaborate cross-departmental across the organization to uncover insights and strategies to develop and implement marketing and branding strategies, internally and externally • Deepen audience insights through developing quantitative and qualitative understanding of internal and external brand trends • Monitor the key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team • Spearhead the strategic and tactical execution of various marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations • Create, plan conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales, also monitor and evaluate the strategic plan. • Pursue and implement efficiencies in all areas of marketing through new approaches, market research and audience studies and focus groups, benchmarks/metrics, and evaluation to measure performance • Build, motivate, and develop the team; create and implement a long-term plan for marketing team structure and growth. • Effectively plan, allocate and monitor marketing budget on a monthly, quarterly and annual basis • Act as arbitrator and final decision maker for marketing discussion and give a rationale and easy to accept explanation of the taken decision. Direct report to CMO and CEO of AyoBlajar



Temma & Co Studio

• Indonesia
• Design Services

• Co-Founder

  • Jan 2020 - Oct 2021



Umara Group

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager | Corporate Head

  • Apr 2019 - Dec 2020

  Strategizing, budgeting and executing Marketing program of all Umara Group business units. Managing Team of Marcomm, Social Media, and Graphic designers and reporting to the Chief Marketing Officer (CMO). Strategizing, budgeting and executing Marketing program of all Umara Group business units. Managing Team of Marcomm, Social Media, and Graphic designers and reporting to the Chief Marketing Officer (CMO).



Hotel Mulia Senayan

• Indonesia
• Hospitality
• 700 & Above Employee

• Asst. Marketing Communications Manager

  • Nov 2018 - May 2019

  Acting as Marcomm Manager. managing team, strategizing, planning and executing the innovative Marketing Communications and publicity programs. Reporting directly to Director of Communications and CEO. Acting as Marcomm Manager. managing team, strategizing, planning and executing the innovative Marketing Communications and publicity programs. Reporting directly to Director of Communications and CEO.



Shangri-La Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Public Relations and Communications Executive

  • Oct 2015 - Nov 2018

  - Strategizing, planning and executing the innovative Public Relations and publicity programs for Shangri-La Hotel, Jakarta, as well as for its six culinary outlets : 1. Jia, The Contemporary Chinese Restaurant 2. B.A.T.S, The New York styled Bar 3. SATOO, The International Buffet 4.Lobby Lounge 5. Nishimura, The Japanese Restaurant 6. Rosso, The Italian Restaurant - Developing Marketing Support Strategy : Above the Line and Below the Line - Handling the Media inquiries - Media Monitoring for hotel’s products, market trends, consumer market research, competitor's activities - Maintaining relationship with media people - Creating and distributing media releases - Planning and executing sponsorship and partnership projects - Cooperating with KOLs and Celebrities to create the great contents for Social Media - Creating Social Media content ( planning and executing the internal photos shoot and video shoot) - Organizing annual Corporate Events ( CSR Events, Wedding Exhibitions, Global events) - Cooperating with F&B team to produce the images for communication collaterals



Kompas Gramedia Group of Printing

• Media Production
• 100 - 200 Employee

• Marketing Executive

  • Jan 2015 - Oct 2015

  - Developing the marketing Support Strategy: Above the Line and Below the Line - Responsible for sponsorship and partnership. - Monitoring the Market Trends, Consumer market research, competitors. - Handling production of Company Profile - Maintaining relationship with Premium Clients - Organizing Corporate Events (Exhibitions) - Maintaining Coorporate Website (Fill up the content) - Arranging Company Visit to High School and University Students - Developing the marketing Support Strategy: Above the Line and Below the Line - Responsible for sponsorship and partnership. - Monitoring the Market Trends, Consumer market research, competitors. - Handling production of Company Profile - Maintaining relationship with Premium Clients - Organizing Corporate Events (Exhibitions) - Maintaining Coorporate Website (Fill up the content) - Arranging Company Visit to High School and University Students



Kiroyan Partners

• Indonesia
• Public Relations and Communications Services
• 1 - 100 Employee

• Media monitoring (intern)

  • Mar 2014 - May 2014



Telkomsel

• Marketing Communications (Intern)

  • Jul 2013 - Sep 2013

  Vas and broadband division Vas and broadband division