Experience

ONE TRIBE

• United Kingdom
• Environmental Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2022 - Present

  Strategy and tactical management of integrated digital media, including paid media, SEO, e-mail marketing and other lead acquisition means. Creating strategies to educate the market on reducing the carbon footprint and trying to make our market a bit more aware. Strategy and tactical management of integrated digital media, including paid media, SEO, e-mail marketing and other lead acquisition means. Creating strategies to educate the market on reducing the carbon footprint and trying to make our market a bit more aware.



Opt. Doc

• Brazil
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • Oct 2020 - Aug 2023

  Structured and organized the Marketing department, improving in up to 4x the CPA, increasing results both for acquisition and LTV. - Team building (designing roles, skills, recruiting, hiring and training) - Processes building (software decision and integration, training team, developing etc.) - Strategic planning - Planning, definition and follow up with goals and KPIs - Planning, organizing and evaluating fairs and events - Follow up and support with marketing information and tests on product development decisions - Paid media planning and support to operation - Planning and building landing pages, automation flows, e-mail marketing campaigns and such - Measurement and data analysis Show less



Revizia

• Brazil
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Jan 2020 - Sep 2022

  I've been working on building the Marketing department and getting the startup ready for the first round of investments. From wireframes and usability to media buying strategy, I've been through it all. - Team building (designing roles, skills, recruiting, hiring and training) - Processes building (software decision and integration, training team, developing, etc.) - Strategic planning - Planning, definition and follow up with goals and KPIs - Planning, organizing and evaluating fairs and events - Follow up and support with marketing information and tests on product development decisions - Paid media planning and support to operation - Planning and building landing pages, automation flows, e-mail marketing campaigns and such - Measurement and data analysis Show less



BRA Digital

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Paid Media & BI Manager

  • Sep 2015 - Jan 2020

  I've started at BRA by creating the paid media team and eventually also the BI sector. Neither existed or had people working on it. I've defined, set up and trained team on tools, procedures and strategies. Over the years, I've worked with several national and international clients, such as Stihl (chainsaw/motor tools company) and Harman/JBL (the audio company) for their LATAM marketing, media and data strategies.- Planning, Executing and Reporting on Media Plans- Create and Implement new procedures according to market development- Create and adapt procedures according to the client's needs- Participate and conduct briefing, presentation and report meetings- Negotiate with business partners and suppliers to benefit the Client / Agency ecosystem- Search and evaluate of new media opportunities- Search and evaluate new measurement, tracking and automation tools- Training new team members on Google Ads, Social Ads (Facebook, Instagram, Linkedin, Twitter), Programmatic media and other media buying tools Show less

• Media Coordinator

  • Dec 2012 - Sep 2015

• Media Analyst

  • Sep 2009 - Dec 2012

  - Planning, Executing and Reporting on Media Plans- Creating and adapting procedures according to client's needs- Taking part in meetings for briefings, presentations and reports- Negotiating deals with business partners and suppliers to benefit the client/agency ecosystem- Searching and evaluating new media opportunities- Searching and evaluating new measurement, tracking and automatization tools- Media management on Google Ads, Social Ads, Programmatic Media and other forms of media buying. Show less