Chief Product Officer

• Nov 2019 - Present

> Responsible for the Company's Product Innovations & Drive Revenue at the same time. > Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences. > We are driving at fresh handpicked content, clutter-free environment, and phenomenal user experience. Much like our… Show more > Responsible for the Company's Product Innovations & Drive Revenue at the same time. > Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences. > We are driving at fresh handpicked content, clutter-free environment, and phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving. Show less > Responsible for the Company's Product Innovations & Drive Revenue at the same time. > Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences. > We are driving at fresh handpicked content, clutter-free environment, and phenomenal user experience. Much like our… Show more > Responsible for the Company's Product Innovations & Drive Revenue at the same time. > Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences. > We are driving at fresh handpicked content, clutter-free environment, and phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving. Show less

Chief Business Officer

• Jan 2022 - Present

Zeematics is a programmatic advertising firm that specializes in helping brands connect with their target audience through data-driven strategies and innovative marketing solutions. With a track record of delivering exceptional results for their clients, Zeematics is a trusted partner in the world of programmatic advertising Zeematics is a programmatic advertising firm that specializes in helping brands connect with their target audience through data-driven strategies and innovative marketing solutions. With a track record of delivering exceptional results for their clients, Zeematics is a trusted partner in the world of programmatic advertising

Chief Product Officer

• Jan 2022 - Present

Group Head - Media & Operations

• Apr 2018 - Oct 2019

> Digital Strategist & Planning For Brands - Apple, OnePlus, Mark and Spencer > Working closely with Media Buying Team to achieve the brand's desired goals.

Manager - Ad Operations

• May 2016 - Mar 2018

> Managed Clients: Adidas, Reebok, Philips, Toshiba, MyGov & Apple > Campaign end to end execution > Dealing with Publisher to streamline the campaign as per their target. > Ad Serving Platform: DCM ( DoubleClick Campaign Manager ), Sizmek > Developed Reporting Excel tools for the team to expedite the work. > Training on Programmatic & RTB Process > Developed one website ( http://digitools.in/ ) for the Ad-Ops team to check the Banner Tags, Simple Text… Show more > Managed Clients: Adidas, Reebok, Philips, Toshiba, MyGov & Apple > Campaign end to end execution > Dealing with Publisher to streamline the campaign as per their target. > Ad Serving Platform: DCM ( DoubleClick Campaign Manager ), Sizmek > Developed Reporting Excel tools for the team to expedite the work. > Training on Programmatic & RTB Process > Developed one website ( http://digitools.in/ ) for the Ad-Ops team to check the Banner Tags, Simple Text Manipulation & Landing Page tools.

Manager - Ad Operations

• May 2015 - May 2016

International Team : > Managed 100 MN Daily Traffic (RTB Request) comes from various exchanges & Ad networks, Optimized it for the better revenue from them. > Trafficking Video/Mobile/Display Campaigns. Do the Data Analysis, reporting, and analyzing trends for media planning and reporting. > Managing the Pop Traffic (Arbitrage). > RTB & Exchanges: AdSpirit, Appnexus, ADK2. > Training on Appnexus for Operation Team. Domestic Team : > Managed various… Show more International Team : > Managed 100 MN Daily Traffic (RTB Request) comes from various exchanges & Ad networks, Optimized it for the better revenue from them. > Trafficking Video/Mobile/Display Campaigns. Do the Data Analysis, reporting, and analyzing trends for media planning and reporting. > Managing the Pop Traffic (Arbitrage). > RTB & Exchanges: AdSpirit, Appnexus, ADK2. > Training on Appnexus for Operation Team. Domestic Team : > Managed various campaigns(Branding & Performance both)for clients like Paytm, Shopclues, Abof, American Swan,etc. > Ensure campaign targets are met by buying inventories from various exchanges (Appnexus) & direct Publishers. > Monitoring the progress of campaigns to generate weekly performance. > Ad Serving Platform: Zedo, HasOffer, Cake. > Identify and resolve all creative and technical related issues. Show less International Team : > Managed 100 MN Daily Traffic (RTB Request) comes from various exchanges & Ad networks, Optimized it for the better revenue from them. > Trafficking Video/Mobile/Display Campaigns. Do the Data Analysis, reporting, and analyzing trends for media planning and reporting. > Managing the Pop Traffic (Arbitrage). > RTB & Exchanges: AdSpirit, Appnexus, ADK2. > Training on Appnexus for Operation Team. Domestic Team : > Managed various… Show more International Team : > Managed 100 MN Daily Traffic (RTB Request) comes from various exchanges & Ad networks, Optimized it for the better revenue from them. > Trafficking Video/Mobile/Display Campaigns. Do the Data Analysis, reporting, and analyzing trends for media planning and reporting. > Managing the Pop Traffic (Arbitrage). > RTB & Exchanges: AdSpirit, Appnexus, ADK2. > Training on Appnexus for Operation Team. Domestic Team : > Managed various campaigns(Branding & Performance both)for clients like Paytm, Shopclues, Abof, American Swan,etc. > Ensure campaign targets are met by buying inventories from various exchanges (Appnexus) & direct Publishers. > Monitoring the progress of campaigns to generate weekly performance. > Ad Serving Platform: Zedo, HasOffer, Cake. > Identify and resolve all creative and technical related issues. Show less

Sr. Ad Operations Manager

• Sep 2013 - Apr 2015

Advertising Operations Manager For 5 Media Group, Working for 888 Media. > Leading Ad Operation team & helping them in technical & Business Issues. > Managing New Advertiser & Publisher, New business relationship with international publisher / Network Accounts > Trafficking Display, Mobile, and Video Campaigns. > Media Buying & Planning for adding different traffic sources to the campaigns. > Managing APPNEXUS Exchange. > Ad Testing ( Macros, Click &… Show more Advertising Operations Manager For 5 Media Group, Working for 888 Media. > Leading Ad Operation team & helping them in technical & Business Issues. > Managing New Advertiser & Publisher, New business relationship with international publisher / Network Accounts > Trafficking Display, Mobile, and Video Campaigns. > Media Buying & Planning for adding different traffic sources to the campaigns. > Managing APPNEXUS Exchange. > Ad Testing ( Macros, Click & Impression Trackers, Pixel Firing) > Analyse data to reduce the discrepancy & Optimize Campaign Performance. > Ad Ops Tools ( Charles, Fiddler & HttpWatch): Monitor profoundly campaigns incongruities & Troubleshoot issues with internal campaign management & client. > RTB Exchanges: Appnexus, Turn. > Adserving Platform: Adzerk, HasOffer. Show less Advertising Operations Manager For 5 Media Group, Working for 888 Media. > Leading Ad Operation team & helping them in technical & Business Issues. > Managing New Advertiser & Publisher, New business relationship with international publisher / Network Accounts > Trafficking Display, Mobile, and Video Campaigns. > Media Buying & Planning for adding different traffic sources to the campaigns. > Managing APPNEXUS Exchange. > Ad Testing ( Macros, Click &… Show more Advertising Operations Manager For 5 Media Group, Working for 888 Media. > Leading Ad Operation team & helping them in technical & Business Issues. > Managing New Advertiser & Publisher, New business relationship with international publisher / Network Accounts > Trafficking Display, Mobile, and Video Campaigns. > Media Buying & Planning for adding different traffic sources to the campaigns. > Managing APPNEXUS Exchange. > Ad Testing ( Macros, Click & Impression Trackers, Pixel Firing) > Analyse data to reduce the discrepancy & Optimize Campaign Performance. > Ad Ops Tools ( Charles, Fiddler & HttpWatch): Monitor profoundly campaigns incongruities & Troubleshoot issues with internal campaign management & client. > RTB Exchanges: Appnexus, Turn. > Adserving Platform: Adzerk, HasOffer. Show less