Experience

Department of Education And Knowledge - ADEK

• United Arab Emirates
• Education Administration Programs
• 700 & Above Employee

• Head of Marketing Communications

  • Sep 2022 - Present



Abu Dhabi Media (ADM)

• United Arab Emirates
• Media Production
• 700 & Above Employee

• Head Of Customer Service

  • Jun 2010 - Dec 2022

  • Established and defined the mechanism of the entire department's campaign workflow/processes/ manual with internal and external stakeholders. • Created and executed effective marketing plans\ campaigns/events, resulted in achieving higher than objectives ROI • Identified the best ways to reach target audiences, recognized opportunities for growth, and developed strategies/ business plans that help the marketing campaigns succeed resulting in consistantly exceeding objectives. • Prepared 5-years plan with annual budget and identified the key performance indicators for the entire unit team • Established and defined the mechanism of the unit’s workflow/processes/ manual and cooperated with the relevant internal and external stakeholders • Created from scratch the CX policies and procedures and applied them through the application following the international best practices to continuously improve the performance and measures of the operating structure. • Submitted more than 150 digital reports (annually) in measuring customer satisfaction and developed procedures to improve and raise customer satisfaction rates with the executive council, the response rate reached 93%. Marcoms Dept. – Head Sponsorships and Activations. 2010 - 2019 Achievements • Managed/executed more than 350 sponsorship deals /events (luxury – experimental)/ digital and non-digital campaigns and fulfilled all business owners/ sponsor benefits, including onsite activation and exceeding all set KPI’s. • Conducted successful 14 Identity rebranding projects from the RFP phase to the execution and campaign phase. • Created ADM events manual/strategies to help meet business objectives. • Submitted the highest overall satisfaction rate measuring the success of comprehensive marketing and communications events/ programs • Developed plans for 8 years and budgets for the department activities, monitored progress, assured adherence, and evaluated performance exceeding objectives for 8 consecutive years. Show less



Mubadala CapitaLand Real Estate LLC – (Capitala)

• Abu Dhabi, United Arab Emirates

• CRM – Capitala Marketing and Commercial department

  • Aug 2008 - Jun 2010

  • To develop and maintain an effective customer relationship management (CRM) system to meet the demands of efficient employer engagement activity. • Coordination with the Sales Team to prepare a sales process for the Walk in clients –sales force system and filling system. • Built consumer insights team, tapping and commissioning research to help guide our marketing and consumer outreach • Implement and review customer segmentation and disseminate this information throughout the business • Continually test and refine the end to end customer contact strategy Show less