Experience

Samocontrol LTD

• Bulgaria
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Mar 2019 - Present

  I am responsible for the development of the company brands in Bulgaria. I develop and implement strategies for product development of the company. I do product market analysis and the competitive environment. I am responsible for the communication and dedication of the products. Responsibilities: - Develop and maintain a marketing strategy according to company development plans; - Build forecasts and projections that relate to the expected ROI on marketing campaigns, traffic and user acquisition, and other areas of marketing that require robust and rigid financial analysis; - Researches and forecasts the segmentation of the market, the market share of the company as a whole and by brands; - Study and analyze the market and competition by monitoring the market status of similar products; - Organize marketing and advertising campaigns for product development and the market as a whole; - Participation in business forums, exhibitions, conferences, presentations, and other events - Work with agencies for the implementation of online strategies, for the preparation of advertising materials, etc. Show less



Samocontrol OOD

• Sofia, Bulgaria

• Project Manager

  • Feb 2015 - Present

  • Develop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc., ensuring all initiatives are both locally relevant and in alignment with country, regional and Global priorities and strategy • Ensure smooth implementation of all B2C and B2B initiatives/campaigns in coordination with all agencies and sales team • Build brand health, image and preference based on solid consumer insights and in consistency with worldwide global brand positioning • Overseas marketing budget including preparing annual and monthly budget forecast; control actuals vs. forecast accuracy; ensure full compliance with marketing budget spending procedures • Work closely with Account leads/Country manager to influence spending of all available marketing related funds, both direct and indirect • Build and execute consumer, issuer and merchant activities/promotions in the areas of card issuance • Increase campaign effectiveness by tracking results through post-campaign data analysis, research to evaluate performance and business results analyses • Manage all suppliers including creative, media, digital & research agencies. This includes briefing, development & approval of all projects with any of these agencies • Collecting and analyzing market data as well as conducting specific market researches in order to put forward an insight led activities proposals • Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels Show less



Chain pharmacies "Medea"

• Marketing Manager

  • Jul 2015 - Dec 2015

  Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives. Primary responsibilities - Plan marketing and branding objectives. - Expand product solutions and offerings. - Prepare marketing strategies alongside other company executives and staff. - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. - Prepare and adhere to budgets. - Oversee creation and delivery of press releases, advertisements, and other marketing materials. - Ensure brand messages are consistent. - Gather and analyze customer insight. - Nurture and enrich all external perceptions of the company and growth of market share. - Engage consumers on social media. - Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. - Take calculated risks based on data-driven analytics. - Engage other organizations within the community. - Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. Show less



Viva Credit AD

• Bulgaria
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2013 - Jul 2015

  Development and implementation of strategy for take up a position and product’s growth; market and competitors analyses;development, planning and organization of commercial promotions; development and realization of advertising campaigns; conclusion of contracts and payment terms; preparation of plans and activity reports Development and implementation of strategy for take up a position and product’s growth; market and competitors analyses;development, planning and organization of commercial promotions; development and realization of advertising campaigns; conclusion of contracts and payment terms; preparation of plans and activity reports



Advartising agency

• Marketing specialist

  • Sep 2009 - Mar 2012

  Contacts with key customers, determining potential customers, trends and opportunities for development, supply and organization of marketing activities to promote sales, negotiating commercial terms and maintain long term contact with customers Contacts with key customers, determining potential customers, trends and opportunities for development, supply and organization of marketing activities to promote sales, negotiating commercial terms and maintain long term contact with customers



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager

  • Oct 2004 - Nov 2007

  Development and implementation of strategy for take up a position and product’s growth; market and competitors analyses; working with software for market analyses; development, planning and organization of commercial promotions and presentations; development and realization of advertising campaigns; conclusion of contracts and payment terms; preparation of plans and activity reports; work with key costumers Development and implementation of strategy for take up a position and product’s growth; market and competitors analyses; working with software for market analyses; development, planning and organization of commercial promotions and presentations; development and realization of advertising campaigns; conclusion of contracts and payment terms; preparation of plans and activity reports; work with key costumers



DAL ltd

• Customer service manager

  • Nov 2001 - Apr 2004

  Manager section “Import/Export” and row materials delivery; control of materials spending; control of production presence and realization; conclusion of contracts and payment terms Manager section “Import/Export” and row materials delivery; control of materials spending; control of production presence and realization; conclusion of contracts and payment terms