Experience

XRHealth

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2023 - Present

  Boston, Massachusetts, United States

• Vice President of Operations & Chief of Staff

  • Jun 2022 - Apr 2023

  Greater Boston

• Chief of Staff

  • Nov 2020 - Jun 2022

  Boston, Massachusetts, United States

• Vice President Operations

  • Mar 2017 - Nov 2020

  Greater Boston Area



Clalit Health Services

• Israel
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Marketing & Customer Experience

  • May 2010 - Aug 2016

  Rishon LeZion Area, Israel • Overall responsibility for sales, marketing communication, customer retention and customer experience. • Increased total sales and transformed the region’s outcome from years of declining market share to customer growth. • Through data analysis identified new segmented markets and potential customers enlarging direct sales. • Developed segmented customer experience practices adjusted to customers’ health, demographic and socioeconomic status. • Implemented novel customer service… Show more • Overall responsibility for sales, marketing communication, customer retention and customer experience. • Increased total sales and transformed the region’s outcome from years of declining market share to customer growth. • Through data analysis identified new segmented markets and potential customers enlarging direct sales. • Developed segmented customer experience practices adjusted to customers’ health, demographic and socioeconomic status. • Implemented novel customer service methodologies using customer journey mapping. • Established service excellence plans to improve customer experience in clinics, training different medical and administrative sectors. • Devised the department from the ground up, recruited and trained all personnel, as well as mentored and professionally guided new peers from other regions. • Executive board member at Clalit Central Region. • Provided direction, guidance, and support to senior leadership team and executive board members on all matters related to patient experience and marketing.

• Regional Marketing Communication Manager

  • Apr 2006 - May 2010

  Rishon LeZion Area, Israel • Overall responsibility for advertising strategy and production. • Conducted advanced campaign development, analyzing target markets, areas and segments to achieve different company goals - such as sales promotion, customer retention and brand image. • Produced extensive campaigns in different medias, including printed media, radio, digital media, billboards, direct mailing (print and digital), branding of sales points and PR. • Directed the branding of all company print and… Show more • Overall responsibility for advertising strategy and production. • Conducted advanced campaign development, analyzing target markets, areas and segments to achieve different company goals - such as sales promotion, customer retention and brand image. • Produced extensive campaigns in different medias, including printed media, radio, digital media, billboards, direct mailing (print and digital), branding of sales points and PR. • Directed the branding of all company print and electronic materials, provided advice and support to senior and peer on marketing communication and public relations. Responsible for editorial direction, design, production and distribution of all company publications. • Various events production - customers, sales and internal company events.



Maya Bein-Nachal - Graphic Design

• Graphic Designer (Self Employed)

  • Sep 2005 - Apr 2006

  Rehovot, Israel Designed and produced print products including brochures, commercial ads, logo design, cards, exhibitions and catalogues.