Content Producer

• Jan 2023 - Present

Growth Content Marketer, AfroTech

• Jun 2021 - Jan 2023

• Manage AfroTech's Instagram, FaceBook, Twitter, and TikTok accounts with a combined 615k+ followers • Develop, source, and produce thumb-stopping digital content to generate 17 million monthly AfroTech pageviews and reach Blavity's 500 million minutes-viewed goal• Analyze data and trends to implement new and innovative growth marketing strategies• Create clear and concise briefs to assist creative team with project execution and to pitch new digital campaigns for Blavity verticals• Design graphics to promote exclusive celebrity interviews, professional events, cultural moments, and more

Social Media Coordinator

• Sep 2020 - Nov 2021

• Produced monthly video campaigns and drafted associated copy, graphics, and shareable social media toolkits • Maintained 2 editorial calendars and social media toolkits in Asana and AirTable • Interviewed youth activists, political candidates, and youth organizations in the U.S. and abroad • Managed social media content in Hootsuite, Facebook Creator Studio, and Twitter Media Studio • Worked closely with editors and producers to ideate and execute original video content • Led weekly creative strategy sessions with a team of 10

Residential Life Assistant

• Mar 2020 - May 2021

• Facilitated and led orientation sessions and virtual programs for 150 students • Planned 2-4 monthly social events and educational workshops in collaboration with 4 program assistants to aid community building and engagement • Designed weekly e-newsletters for 250 students with a 71% open-rate • Performed administrative and clerical tasks during check-in and check-out period • Provided support in emergencies and times of personal stress • Documented and reported incidents impacting the well-being of NYU Los Angeles students • Acted as a role model, resource, policy enforcer, programmer, and leader for a diverse group of advanced level NYU students, including students from all three degree-granting campuses (NYU New York, NYU Abu Dhabi and NYU Shanghai).

Digital Marketing Apprentice

• Aug 2020 - Dec 2020

• Optimized SEM ad performance by pausing low performing ads and adding more specific keywords • KPI traffic management practice such as click-through-rate, cost-per-click, impressions, and conversion rate • Led Paid Social team by creating engaging paid and organic ad campaigns utilizing client's $50 budget • Gained knowledge of SEO by developing meta descriptions and title tags for various landing pages • Practiced using Excel functions such as V-lookup, pivot tables, and other formulas to sort and organize data sets with up to 10,000 rows and columns • Participated in weekly workshops and networking events to learn industry trends while building connection with a cohort of 40

Creative Assistant

• Apr 2020 - Jul 2020

• Developed comprehensive pitch decks, creative briefs, and communication materials • Ensured all social media content was consistent with branding, positioning, voice, and messaging • Performed market analysis to identify industry trends, target audiences, and brand objectives • Monitored and analyzed performance data for paid social media ads and campaigns • Developed comprehensive pitch decks, creative briefs, and communication materials • Ensured all social media content was consistent with branding, positioning, voice, and messaging • Performed market analysis to identify industry trends, target audiences, and brand objectives • Monitored and analyzed performance data for paid social media ads and campaigns

Social Media Coordinator & Barista

• Jun 2018 - Aug 2019

• Operated a full service coffee bar • Created and executed social media strategies that increased audience growth rate by 35% within two months • Assisted with the creation and placement of store ads • Managed and monitored activity on branded social media profiles • Built culture and community by delivering unique experiences to each customer • Operated a full service coffee bar • Created and executed social media strategies that increased audience growth rate by 35% within two months • Assisted with the creation and placement of store ads • Managed and monitored activity on branded social media profiles • Built culture and community by delivering unique experiences to each customer

Resident Assistant

• Aug 2016 - May 2019

• Mentored and managed a floor of 75 first year residents, encouraging their personal, social, and academic development• Served as Project Coordinator for large community programs and events• Created and promoted social and educational programs twice a month for 800 residents• Brainstormed, drafted, and delivered visual and written content for social media platforms• Designed monthly bulletin boards and flyers to advertise programs and events• Planned over 20 social events, educational workshops, and training for college students and staff• Conduct interviews and train new team members to perform at their highest efficiency• Facilitated training sessions for new hires• Provided immediate on duty responses for crises and emergencies

Front Desk Receptionist

• Jan 2018 - May 2018

- Monitored front desk operations- Enforced campus policies and relayed campus resources- Answered and transferred calls in situations of urgency- Assisted with guest registration- Checked keys to ensure the safety of the community

Sales Associate/Cashier

• Aug 2017 - Jan 2018

• Identified customer needs and upsold to higher value products as often as possible • Assisted customers with trying on items, finding appropriate sizes, and completing purchases • Operated cash register, Hypercom, and POS system • Maintained high standards of customer service during high-volume, fast-paced operations • Maintained and organized store displays to enhance product visibility • Identified customer needs and upsold to higher value products as often as possible • Assisted customers with trying on items, finding appropriate sizes, and completing purchases • Operated cash register, Hypercom, and POS system • Maintained high standards of customer service during high-volume, fast-paced operations • Maintained and organized store displays to enhance product visibility

Crew Member

• May 2015 - Jan 2016

• Operated cash register and POS system at concession stand and box office • Greeted and assisted guests • Cooked and prepped food • Monitored guest services desk • Maintained high standards of customer service during high-volume, fast-paced operations • Operated cash register and POS system at concession stand and box office • Greeted and assisted guests • Cooked and prepped food • Monitored guest services desk • Maintained high standards of customer service during high-volume, fast-paced operations