Trade Marketing and Communications Assistant

• Sep 2023 - Present

Marketing and Communications Intern

• Feb 2023 - Aug 2023

Marketing Manager

• May 2019 - Present

- Produce and publish digital content for Kava's social media, in collaboration with a local photographer, to create a wider variety of content and target a wider demographic. - Manage communication with customers, to ensure customer satisfaction, as well as potential partners. - Increased accounts’ engagement by incorporating new strategies; Instagram followers increased by at least 200% from the start of the pandemic, translating into an approximately 20% increase of new customers. - Assisted Kava with maintaining minimal losses during COVID-19 and found a new distribution channel for selling coffee beans and coffee gadgets, in collaboration with a delivery company. Show less

Economic Researcher

• Dec 2022 - Jan 2023

Conducted qualitative economic research on topics related to leadership training and youth political participation. Conducted qualitative economic research on topics related to leadership training and youth political participation.

Digital Marketing Intern

• Jun 2022 - Jul 2022

- Conducted competitive analysis for VisitJordan’s Facebook and Instagram accounts using Emplifi, a social media analytics tool, to provide the executive directors and marketing department with a report on VisitJordan’s social presence. - Suggested strategies to improve engagement based on the results of the analysis, to help boost Jordan’s tourism. - Conducted competitive analysis for VisitJordan’s Facebook and Instagram accounts using Emplifi, a social media analytics tool, to provide the executive directors and marketing department with a report on VisitJordan’s social presence. - Suggested strategies to improve engagement based on the results of the analysis, to help boost Jordan’s tourism.

Trade Marketing and Communications Intern

• Jan 2022 - Apr 2022

- Coordinated with the team in event management and managed the RSVP list and guest list with VIP attendees. - Assisted the team in integrating content into a new platform that captures potential consumer bookings to Jordan and generating into a system that provides sales lead to the travel trade, for booking actualization. - Assembled a project management system for the marketing and communications teams to enhance their efficiency. - Coordinated with the team in event management and managed the RSVP list and guest list with VIP attendees. - Assisted the team in integrating content into a new platform that captures potential consumer bookings to Jordan and generating into a system that provides sales lead to the travel trade, for booking actualization. - Assembled a project management system for the marketing and communications teams to enhance their efficiency.

Research Assistant

• Jun 2021 - Aug 2021

I have been selected for a research assistant fellowship at Fordham University to contribute to Professor Aseel Sawalha's anthropological research, which tracks how Amman, Jordan is changing under the new liberal economy, through the lens of the city's art scene. I have been selected for a research assistant fellowship at Fordham University to contribute to Professor Aseel Sawalha's anthropological research, which tracks how Amman, Jordan is changing under the new liberal economy, through the lens of the city's art scene.

Administrative Assistant

• Aug 2020 - Aug 2020

•Updated the content and resolved existing glitches and grammatical errors in the organization’s website, in collaboration with the IT department. •Reviewed and edited 15 (avg. 20 page-long) documents and PowerPoint slides eliminating any grammatical errors. •Organized and updated the contact list on the MailChimp platform using Microsoft Excel to ensure that email addresses are up-to date and non-repetitive. •Updated the content and resolved existing glitches and grammatical errors in the organization’s website, in collaboration with the IT department. •Reviewed and edited 15 (avg. 20 page-long) documents and PowerPoint slides eliminating any grammatical errors. •Organized and updated the contact list on the MailChimp platform using Microsoft Excel to ensure that email addresses are up-to date and non-repetitive.