Experience

Blackpanda

• Singapore
• Computer and Network Security
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Present

  Premier digital forensics & incident response to contain and investigate in the event of a data breach. Premier digital forensics & incident response to contain and investigate in the event of a data breach.



CLA Global TS

• Singapore
• Accounting
• 100 - 200 Employee

• Marketing Communications

  • Feb 2018 - Mar 2022

  Hands that steer the ship • Implement key marketing and communications strategies in accordance with the firm’s business objectives. • Responsible for strategizing and implementing all aspects of online and performance marketing in Singapore and other specific markets within the group in Malaysia, Myanmar and China, and global offices of Nexia International and Smith & Williamson. • Identify key elements of an integrated marketing communication plan and projected expenditures and track impacts from marketing activities focusing on publicity, direct marketing, social media and events. Power of storytelling to engage • Overseeing the development and implementation of marketing strategies that are consistent and coherent to brand’s image and reputation, locally and globally as the top 10 accounting firms in Singapore and a member firm of the Nexia International network respectively. • Drive meaningful affiliate partnerships with stakeholders to create marketing campaigns to drive product sales and increase brand awareness that mutually benefit all parties. • Create and review all linguistic content of marketing collaterals and materials into compelling campaigns and messages across a wide range of mediums that resonate. • Use of video-marketing to increase engagement on digital and social channels to promote our services and key account holders. Communication is the catalyst for today’s communications in many forms • Responsible for a large portion of the business’s online presence not limiting to social media and website. • Implement and monitor key marketing performance metrics through digital marketing in search engine optimisation and marketing campaigns to improve the firm’s visibility and searchability. • Deconstruct campaign results into actionable insights for next course of action with campaign business owners to drive further engagements. Show less



Credit Bureau Singapore

• Singapore

• Marketing Manager

  • Oct 2010 - Jan 2018

  Brand awareness As the bureau marketing communications strategist, I defined branding engagement plans to stakeholders involving regulators, association of banks, member banks/FIs, non-profit social service agencies, and mainstream media, to deliver clear branding proposition of our presence and brand recognition through data analytics. Copy-writing for press releases, consumer eNewsletters, educational articles and publications are data-centric to showcase our expertise in the area of consumer financial reporting. To drive these marketing campaigns, various mediums; below-the-line, direct marketing to CRM and digital social media platforms formed part of the consumer outreach. Market penetration As the product champion for various consumer services including personal credit report, My Credit Monitor, probity check reports, I worked closely with member banks/FIs and online lending platforms to form partnerships to drive new marketing campaigns on personal credit health check through the sale of reports and credit monitoring app. Engagement I established strong working relationships not only with government agencies to help them meet their probity checks’ needs but as well social-welfare agencies to enable them to better understand the key credit data to form their assessment criteria. In part of my role, I was responsible for consumer outreach programme to enable members of the public to better understand personal credit health via public speaking at conferences, seminars and workshops organised by statutory boards, associations and corporates. Depending on the theme of these educational outreach programmes, I had to create new or edit existing presentation materials with relevant references and data analytics to suit the target audience. Show less