Regional Marketing Director

• Jan 2023 - Present

Business Project Manager

• Nov 2021 - Nov 2022

• Coordinate internal resources and third parties/vendors for the flawless execution of multiple projects• Ensure that all projects are delivered on-time, within scope and within budget• Assist in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility• Ensure resource availability and allocation• Develop a detailed project plan to monitor and track progress• Manage changes to the project scope, project schedule, and project costs using appropriate verification techniques• Measure performance using appropriate project management tools and techniques• Report and escalate to management as needed• Manage the relationship with the client and relevant stakeholders• Perform risk management to minimize potential risks• Establish and maintain relationships with third parties/vendors• Create and maintain comprehensive project documentation• Meet with clients to take detailed ordering briefs and clarify specific requirements of each project• Delegate project tasks based on junior staff members' individual strengths, skill sets, and experience levels• Track project performance, specifically to analyze the successful completion of short and long-term goals• Meet budgetary objectives and make adjustments to project constraints based on financial analysis• Develop comprehensive project plans to be shared with clients as well as other staff members• Use and continually develop leadership skills• Attend conferences and training as required to maintain proficiency

Marketing Manager

• Nov 2020 - Aug 2021

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic• Deploying successful marketing campaigns from ideation to execution• Experimenting with various organic and paid acquisition channels• Support the planning and update of the Mint Basil Market social media calendar• Manage the Mint Basil Market social media accounts and post on a daily basis• Support and coordinate with health experts on their content contributions including videos and blog posts on key topics• Coordinate new product on-boarding and launch• Putting together weekly and monthly analytics report to keep track of performance

Marketing Manager

• May 2019 - Sep 2020

• Develop and execute strategic business plan to drive growth in revenue and profitability.• Develop and implement specific marketing and sales plans consistent with the growth and profitability goals for all products.• Research, test, and launch creative strategies and plans to identify new marketing, sales, business, and product opportunities to expand the business • Own all aspects of product management including Price, Volume, Margin, Portfolio development. • Analyze and evaluate the effectiveness of sales and marketing methods, including distribution channels. • Provide market and competitive intelligence to field sales and product managers through market research. • Develop and manage marketing and sales budgets and oversee the development and management of internal operating budgets. • Recruit, develop, and challenge a highly motivated, technically competent, and loyal team that can deliver results and grow into additional responsibility and leadership in the organization. • Direct the planning and development of division marketing, sales and product communications materials to establish and maintain a consistent and professional corporate image including website. • Lead cross function integration across field sales and marketing, manufacturing, supply chain, product development & engineering. Own all aspects of key new product development initiative including portfolio development, manufacturing execution, quality, pipeline development, revenue. • Develops and meets budgeted financial goals.

Marketing Manager

• Jun 2018 - Dec 2018

Maintain an excellent customer service relationship by adhering to the Peak Service Standards• Supervise the planning, preparation, and implementation of events,• Design, create and manage promotions and social ad campaigns• Oversee all communications, public relations and promotional activities selected to support the brand.• Work with the Sales Director on new plans to expand to new markets including Lebanon, Syria, Iraq, Jordan, Nigeria, Abidjan, India, China, GCC area Maintain an excellent customer service relationship by adhering to the Peak Service Standards• Supervise the planning, preparation, and implementation of events,• Design, create and manage promotions and social ad campaigns• Oversee all communications, public relations and promotional activities selected to support the brand.• Work with the Sales Director on new plans to expand to new markets including Lebanon, Syria, Iraq, Jordan, Nigeria, Abidjan, India, China, GCC area

Trade Marketing

• Feb 2016 - May 2018

A. Launching & Branding (Activations, Expo, Branding on & off trade)• Plan, in coordination with marketing, the support for all new launches.• Conduct periodically trade visit to assess opportunities.• Manage the execution for all road shows. B. Sponsorship Management• Receive & advise on all sponsorship requests. C. Design| Production Coordinator• Handle all communication creative work from concept to artwork and follow up on production• Fulfill marketing strategy and enhance visual communication online and offline.

Senior Manager- Marketing Production and Creativity Division

• Jan 2011 - Jan 2016

• Keep abreast of developments in IT, particularly design programs.• Produce creative and innovative new ideas and meet the constraints of cost and time of the company.• Maintain and develop a computerized database of all work done in addition to that of competitors.• Develop and deliver successful marketing communications plans for product launches, events, sales support.• Ensure consistent adherence to brand guidelines and trademarks in all marketing materials and activities.• Plan and execute internal and external communications.