Experience

Lianbee-Jeco Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Head of Sales & Merchandising

  • Jan 2022 - Present

  * Responsible for offline & online sales operation* Manage & lead both Merchandising & Sales operation team* Managing key accounts' relationship with departmental store customers for contract renewals & securing pop-up areas for key seasonal brand events* Merchandise planning for added channel, e-commerce platform for sales expansion.* Conduct product training workshops with internal frontline team before new seasonal launches & new seasonal buy exhibitions to all distributors

• Head Of Sales

  • Aug 2018 - Dec 2022

  * Head of sales in both men's & ladies' sales operation specializing in leather goods categories from bags, small leather goods, belts & shoes.* Responsible for OTB management, markdown planning , & stock inventory planning & control* Handles the department stores counters in all operational perspectives, marketing activities planning & contract renewal negotiation.* Conduct product training workshops with internal frontline team before new seasonal launches & new seasonal buy exhibitions to all distributors Show less

• Senior Sales Manager

  • Aug 2012 - Jul 2018

  * Heading the men's department with responsibility for managing both merchandising & sales operation of all men's leather goods & shoes division.* Responsible in retail KPI in OTB management, stock inventory control, sell-through rates, sales targets & manpower planning.* Working closely with key departmental stores in all marketing activities & brand events planning & managing brand events to support stores.



Bata Shoe Singapore

• Singapore

• Merchandising Manager

  • 1992 - 2012

  * Managed a team of buyers from all product categories- footwear, bags, apparel & accessories. * Responsible for OTB management, stock inventory management, sell-through rates, & product launches. * Working along with all divisions: retail operation & marketing & HR team to achieve driven sales objectives. * Working with factories for production & delivery planning for on-time launches. * Managed a team of buyers from all product categories- footwear, bags, apparel & accessories. * Responsible for OTB management, stock inventory management, sell-through rates, & product launches. * Working along with all divisions: retail operation & marketing & HR team to achieve driven sales objectives. * Working with factories for production & delivery planning for on-time launches.