Experience

Renuity

• United States
• Consumer Services
• 1 - 100 Employee

• Business Intelligence Analyst - Marketing

  • Nov 2022 - Jul 2023

  Coral Gables, Florida, United States - Report to VP of Analytics and Finance - Analyze sales funnels and customer intent - Measure ROI of online and offline advertising campaigns - Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement - Track email campaign metrics (delivery, open, click-through rates) - Monitor budget distribution and performance of paid ad campaigns - Conduct competitive research, SWOT Analysis and analyze benchmarking… Show more - Report to VP of Analytics and Finance - Analyze sales funnels and customer intent - Measure ROI of online and offline advertising campaigns - Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement - Track email campaign metrics (delivery, open, click-through rates) - Monitor budget distribution and performance of paid ad campaigns - Conduct competitive research, SWOT Analysis and analyze benchmarking data - Recommend website and campaign optimizations - Research and implement marketing tools to support our promotional projects (automation software,social media scheduling etc.) - Work closely with sales and marketing teams to identify opportunities for new client acquisition - Utilize Power BI tool to provide operating company’s managers insight into all aspect of their business - Actively participate in problem solving initiatives to determine root cause, gap analysis, along with the development and implementation of process improvement recommendations. Show less



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Business Intelligence Analyst

  • Feb 2022 - Dec 2022

  Fort Lauderdale, Florida, United States -Developed and maintained dashboards in Tableau for reporting -Utilize business intelligence tools to ingest data, QA, and run reports from platforms. As well connect to big-query to further analyze data. -Consulting Lead on behalf of Zimmerman Analytics to improve clients performance through data, reported directly to VP -Proposed strategies for reallocating budget -Maintained relationships with media partner, platform reps and client -Manipulated and… Show more -Developed and maintained dashboards in Tableau for reporting -Utilize business intelligence tools to ingest data, QA, and run reports from platforms. As well connect to big-query to further analyze data. -Consulting Lead on behalf of Zimmerman Analytics to improve clients performance through data, reported directly to VP -Proposed strategies for reallocating budget -Maintained relationships with media partner, platform reps and client -Manipulated and prepared data in Bigquery as main data source for Tableau -Created Case Study for client media team to tell story to their executives. -Create monthly/Bi-weekly reports and executive summaries for client. Show less



Seminole Hard Rock Hotel & Casino Hollywood

• United States
• Gambling Facilities and Casinos
• 700 & Above Employee

• CRM Anaylst

  • Apr 2021 - Feb 2022

  -Maintain and update existing reports on a daily, weekly, or monthly basis. Investigates and solves data quality issues and trains users as needed. -Use SQL to build promotions and campaigns for company for any event they have on marketing Schedule. -Manipulate and sort player lists in preparations for direct mail vendors. Upload customer lists in CMP. -Prepare graphical interpretation of raw data. -Consult with VP to analyze consumer data and make recommendations… Show more -Maintain and update existing reports on a daily, weekly, or monthly basis. Investigates and solves data quality issues and trains users as needed. -Use SQL to build promotions and campaigns for company for any event they have on marketing Schedule. -Manipulate and sort player lists in preparations for direct mail vendors. Upload customer lists in CMP. -Prepare graphical interpretation of raw data. -Consult with VP to analyze consumer data and make recommendations regarding Marketing Strategies with heavy CRM work. Show less



Sounetu Consulting Group

• Business Analyst Trainee

  • Aug 2020 - Apr 2021

  Davie, Florida, United States -Created remote work policies by providing insight and researching industry trends. -Maintained database of contracts, customer bids, and proposals. -Proposed strategies to position the company alongside other local small businesses.



NCAA

• United States
• Higher Education
• 700 & Above Employee

• Student Athlete

  • Jan 2015 - Jan 2019

  -Managed academics, football, and relationship building -Demonstrated leadership by relating to players on and off the football field -Studied playbooks and communicated well for team success