Maxwell Fox
Writer at Accurx- Claim this Profile
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English -
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German -
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Bio
Credentials
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Distinctive Brand Asset Management
CIM | The Chartered Institute of MarketingJan, 2023- Sep, 2024
Experience
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Accurx
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United Kingdom
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Software Development
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100 - 200 Employee
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Writer
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Nov 2021 - Present
- Developing and protecting Accurx tone of voice - Being a guardian of creative excellence, consistency and accuracy across all writing - Developing principles for effective writing at Accurx - Testing and improving communication with users - Liaising with internal stakeholders to understand content requirements - Writing clear and consistent content for stakeholders, including user marketing (emails, webinars, blogs), patient comms, website, and employer brand marketing - Championing change with forward-thinking creative ideas and user insights to change perceptions in the healthcare industry - Measuring performance of content to identify opportunities to improve existing content or add new content Show less
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Anthony Nolan
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United Kingdom
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Non-profit Organization Management
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300 - 400 Employee
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Copywriter
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Apr 2019 - Oct 2021
- Writing engaging copy to encourage support for the charity across web, film scripts, social media, email, speeches, direct mail, event materials and printed literature. - Act as a strong brand guardian, ensuring messaging is consistent across communications and powerfully articulates the charity’s work. - Presenting concepts and actioning feedback from internal stakeholders to create strong brand and marketing campaigns. - Writing engaging copy to encourage support for the charity across web, film scripts, social media, email, speeches, direct mail, event materials and printed literature. - Act as a strong brand guardian, ensuring messaging is consistent across communications and powerfully articulates the charity’s work. - Presenting concepts and actioning feedback from internal stakeholders to create strong brand and marketing campaigns.
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BLUEFROG FUNDRAISING LIMITED
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Junior Copywriter
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May 2017 - Apr 2019
- Writing fundraising copy for direct mail communications and across digital channels such as landing pages, emails and micro sites. - Developing creative concepts and strategy for fundraising campaigns and presenting these to a range of non-profit clients, including: Marie Curie, YMCA, Concern, UNHCR, Shelter, Parkinson’s UK, IFAW, SPANA, Blue Cross, Sense, King’s College London, Imperial College London, University of Manchester. - Interviewing range of parties to gain content for communications. - Working with art directors, studio and digital teams to bring together copy and design of communications. Show less
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Consultancy & PDU Administrator
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Jan 2016 - May 2016
- Promote and schedule career coaching services to individuals seeking employability advice. - Support the delivery of one-to-one guidance sessions through diary management, customer care, financial processing and record-keeping. - Promote and schedule career coaching services to individuals seeking employability advice. - Support the delivery of one-to-one guidance sessions through diary management, customer care, financial processing and record-keeping.
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UCL
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South Korea
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Construction
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1 - 100 Employee
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Administrative Assistant
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Sep 2014 - Oct 2015
Part-time alongside Master's Degree - Provided administrative support to the VSU – UCL’s facility for students looking to get involved in London-based volunteering projects. - Developed and maintained relationships with charities and community organisations. - Wrote copy and generated content for the VSU monthly newsletter and website. - Represented the Unit to both clients and the student body at promotional events. - Acted as a central point of contact for students and external clients to effectively explain services. Show less
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Education
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2014 - 2015
UCL
Master’s Degree, Issues in Modern Culture -
2009 - 2012
University of Essex
Bachelor’s Degree, English Literature
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