Experience

Peter Christian

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Director

  • 2013 - Present

  We are purveyors of fine gentlemen’s clothing, a family tradition that spans generations. We are based in the medieval English village of Partridge Green, which overlooks the beautiful South Downs National Park. • Responsible for start-up and process implementation for e-commerce, marketing, sales, logistics, customer support and strategic growth of US business • P&L responsibility for US commercial operations: primarily large digital marketing budgets focused on advertising platforms optimising to the keyword level. Consistently strong profitable acquisition and retention results • Commissioned and lead replatforming from Magento to BigCommerce, including product export, front end UX and design and checkout optimisation. Managed two agencies over multiple time zones during Covid pandemic • Utilising keyword research and customer insights to crate new garments & support continuous product development improvements • Lead product development from inception to retail introduction of Peter Christian’s first fragrance, Boxing Hares No.1 • Extensive industry network focused international e-commerce, utilised for business expansion, marketing strategy and fixing difficult problems Show less