Experience

Wild Planet Foods

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Of Ecommerce

  • Apr 2022 - Present

  New York City Metropolitan Area Oversee all major e-commerce channels, with leadership in Amazon, Pure Play, bricks and clicks and delivery networks. - Delivered net 12% P+ L improvement in first 5 months pushing through updated pricing and solving catalog issues driving chargebacks penalties - Rebuilt paid media from ground up, adding omnichannel focus and full funnel integration - Went from third in market share on Amazon to first in Q2 2022, due to marketing shift and record Prime Day sales - Integrated… Show more Oversee all major e-commerce channels, with leadership in Amazon, Pure Play, bricks and clicks and delivery networks. - Delivered net 12% P+ L improvement in first 5 months pushing through updated pricing and solving catalog issues driving chargebacks penalties - Rebuilt paid media from ground up, adding omnichannel focus and full funnel integration - Went from third in market share on Amazon to first in Q2 2022, due to marketing shift and record Prime Day sales - Integrated stakeholder team across entire business to help improve results through collaboration Show less



Happy Family Brands (Nurture Inc)

• Food and Beverage Services
• 1 - 100 Employee

• Director of Ecommerce

  • Nov 2017 - Apr 2022

  Greater New York City Area Leading Ecommerce team and growth strategy for Happy Family Brands - Sr Leader with deep expertise in P&L management, performance marketing, and sales - Grown Ecommerce share from 12% - 31% of total business - Diversified portfolio from being 85%+ Amazon to 60% Amazon - Category leader at two top Ecommerce accounts - Valued consultant working within greater Danone, working with the Manifesto Ventures teams to help smaller startups in portfolio



Max Rudy Consulting

• Principal

  • Aug 2015 - Nov 2017

  Greater New York City Area Helping small - medium sized company grow their ability to make money in a digital world. I've spent my career working in digital marketing and Ecommerce for iconic Billion dollar B2B and B2C Brands. I'm a trusted set of eyes that looks for ways to get digital business flowing in the short term, while long-term, helping make the right choices so your Ecommerce business can continue to grow in a strategic manner. Services include: - Amazon Strategy - Amazon Media (AMS… Show more Helping small - medium sized company grow their ability to make money in a digital world. I've spent my career working in digital marketing and Ecommerce for iconic Billion dollar B2B and B2C Brands. I'm a trusted set of eyes that looks for ways to get digital business flowing in the short term, while long-term, helping make the right choices so your Ecommerce business can continue to grow in a strategic manner. Services include: - Amazon Strategy - Amazon Media (AMS, AMG, etc.) - SEM/ Paid campaigns - New product launch campaigns - Ad and web buying - Omnichannel marketing - Analytics and measurement Show less



Melnor, Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Ecommerce

  • Oct 2016 - Oct 2017

  Greater New York City Area Building Ecommerce strategies to direct Melnor to be the preferred choice online + Creating, sustaining and growing existing Ecommerce channels, and uncovering new opportunities + SEO, SEM, Amazon Marketing + Manage Amazon and other Ecommerce pure plays + Team with existing sales channels to provide Ecommerce



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Manager, Global Ecommerce

  • Jan 2014 - Jul 2015

  Greater New York City Area Serving Newell Rubbermaid's top Ecommerce customers for the Writing and Creative Expression business units(Sharpie, DYMO, Paper Mate, EXPO, Prismacolor, etc). Build and leverage customer partnerships utilizing SEO, SEM, Master Data Management, and other Ecommerce tactics to help drive an omni-channel business strategy. Customer responsibility for: Amazon.com, Staples.com, United Stationers (Essedant), Office Depot/Office Max, Walmart.com and others.



Rubbermaid Commercial Products

• United States
• Plastics Manufacturing
• 300 - 400 Employee

• Digital Marketing Manager

  • Jul 2008 - Dec 2013

  Greater New York City Area - Develop and execute digital marketing and digital media strategies to grow brand preference, gain market share, acquire key audiences and deliver ROI. - Syndicating ecommerce data for dozens of customers - Building integrated, digitally led marketing campaigns - Directing digital campaigns: email marketing, remarketing, target ROI campaigns, nurture/CRM campaigns - Utilizing Google Adwords, display, remarketing and social media purchasing - Email Marketing with CRM to grow… Show more - Develop and execute digital marketing and digital media strategies to grow brand preference, gain market share, acquire key audiences and deliver ROI. - Syndicating ecommerce data for dozens of customers - Building integrated, digitally led marketing campaigns - Directing digital campaigns: email marketing, remarketing, target ROI campaigns, nurture/CRM campaigns - Utilizing Google Adwords, display, remarketing and social media purchasing - Email Marketing with CRM to grow and nurture customer data (mainly Silverpop) - Creating, managing editorial calendars for digital marketing - Managing yearly budget and commercialization digital budgets effectively, keeping projects in scope, on time and on budget - Consistently measuring all marketing campaigns via analytical tools, including Omniture, Google Analytics and Urchin Web Trends - Reporting out to C-Suite quarterly and annual results via custom dashboard for digital media marketing - Leading project management with all interactive vendors, from negotiation, proposal review, project collaboration, completion and implementation Show less



Newell-Rubbermaid

• United States

• Channel Marketing Manager

  • Oct 2005 - Jul 2008

  ● Responsible for ensuring strong commercialization of new products into commercial channel by utilizing marketing venues such as eLearning, eMarketing tools, specialty website creation, promotions and contests.


Planit
• New Zealand
• Travel Arrangements
• 1 - 100 Employee
• Advertising Assistant

  • 2001 - 2002