Experience

TypingDNA

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director of Content

  • Jun 2021 - Present

  New York, United States Led 3 successful product launches in a fast-growth startup environment. Developed Go-to-Market messaging strategies, paid campaigns, SEO-optimized landing pages, and high-performing editorial content to spread awareness. - Built an inbound content pipeline that boosted engagement, brand trust, and attracted better leads for faster deals. - Implemented design and content processes for team efficiency, faster turnarounds, and (generally) happier creatives. In 12 months: promoted 11… Show more Led 3 successful product launches in a fast-growth startup environment. Developed Go-to-Market messaging strategies, paid campaigns, SEO-optimized landing pages, and high-performing editorial content to spread awareness. - Built an inbound content pipeline that boosted engagement, brand trust, and attracted better leads for faster deals. - Implemented design and content processes for team efficiency, faster turnarounds, and (generally) happier creatives. In 12 months: promoted 11 global company events, launched 3 new products, won 2 Product of the Day awards. Show less



Ink, Inc. Creative Group

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Aug 2019 - Aug 2021

  Greater New York City Area - Managing 11 writers and designers. Leading creative direction, content strategy, and marketing standards. - Working 1-on-1 with team members to nurture their personal growth and help them thrive as creatives. - Head of content strategy focused on acquisition, engagement, and retention for B2B agency clients. RESULT: Voted 'Best Creative Agency 2020' by DesignRush



The National Society of Leadership and Success (NSLS)

• United States
• Higher Education
• 500 - 600 Employee

• Content Marketing Manager + Director of Podcasts

  • Jun 2020 - Jun 2021

  Jersey City, New Jersey, United States a. Overhauled the digital and direct mail acquisition messaging strategy. RESULT: higher conversions and lowered churn. Led multiple successful initiatives to foster community engagement between 1.3 Million members, resulting in greater product stickiness. b. Partnered with design and UX leads to develop design/messaging consistency across all marketing channels c. Launched, hosted and produced company podcast to create a new source for customer acquisition, boost organic SEO, and raise… Show more a. Overhauled the digital and direct mail acquisition messaging strategy. RESULT: higher conversions and lowered churn. Led multiple successful initiatives to foster community engagement between 1.3 Million members, resulting in greater product stickiness. b. Partnered with design and UX leads to develop design/messaging consistency across all marketing channels c. Launched, hosted and produced company podcast to create a new source for customer acquisition, boost organic SEO, and raise brand affinity. RESULT: 250,000 weekly listeners / 47% avg email open rates (high engagement) / Top 5% of downloaded podcasts in the world Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Lead Digital Copywriter / Content Strategist

  • Oct 2015 - Jun 2019

  Greater New York City Area a. Spearheaded the full digital redesign of AT&T.com (developed tone, positioning, and omnichannel messaging strategy) i. Sold-in new messaging strategy to C-suite, resulting in buy-in from the top and a unified mission between all departments. ii. Collaborated with product, design, and engineering teams to roll out new messaging across all AT&T digital properties. b. Copy strategy lead for the launch of flagship streaming product from AT&T. i. Developed all the copy for… Show more a. Spearheaded the full digital redesign of AT&T.com (developed tone, positioning, and omnichannel messaging strategy) i. Sold-in new messaging strategy to C-suite, resulting in buy-in from the top and a unified mission between all departments. ii. Collaborated with product, design, and engineering teams to roll out new messaging across all AT&T digital properties. b. Copy strategy lead for the launch of flagship streaming product from AT&T. i. Developed all the copy for product launch. Guided content strategy. Oversaw a team of 10 writers responsible for placements on ATT.com and DIRECTVNOW.com. RESULT: Outperformed end-of-year acquisition goals by 33% on launch night! RESULT: Grew from 0 to 1M subscribers in 12 months. Doubled to 2M by year 2. c. Developed integrated content marketing campaigns to successfully roll out 2 new wireless plans: i. Led messaging strategy for end-to-end marketing effort across the entire digital customer experience (landing pages, UX and sales funnels, account management, checkout flows, emails). RESULT: Conversions increased 58% YoY; bounce decreased 27% YoY d. Creative lead on rebranding and launch of new AT&T delivery service: upper/lower funnel messaging, branding (UVPs/tag/tone), video script, email marketing, press kit Show less



Mercedes-Benz USA

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Digital Copywriter

  • Feb 2014 - Sep 2015

  Montvale, NJ a. Launched the first line of compact vans for Mercedes-Benz in the U.S. market i. Rolled out a wildly successful experiential and social media activation for the pre-launch. RESULT: Generated massive engagement on social media, PR coverage, and pre-orders ii. Post-launch: lead writer responsible for messaging across all owned and paid marketing touchpoints. Developed content strategy for integrating new product line into the larger Mercedes-Benz luxury ecosystem.



Creative Logic Designs

• United States
• Advertising Services

• Creative Director: Copy / Managing Partner

  • Nov 2010 - Sep 2015

  New York, NY a. Led strategy and messaging for traditional SMBs needing a digital overhaul i. Grew their online presence through landing pages, email marketing, social media, and content strategy b. Managed and mentored creative team of writers and designers c. Expanded agency footprint into Canada, Australia and the U.K. through optimized content strategy, search engine marketing, and word-of-mouth RESULT: Acquired by an SEO firm growing their creative arm. Negotiated transition… Show more a. Led strategy and messaging for traditional SMBs needing a digital overhaul i. Grew their online presence through landing pages, email marketing, social media, and content strategy b. Managed and mentored creative team of writers and designers c. Expanded agency footprint into Canada, Australia and the U.K. through optimized content strategy, search engine marketing, and word-of-mouth RESULT: Acquired by an SEO firm growing their creative arm. Negotiated transition plan to new owners to maintain continuity and client relationships. Show less



JudgeMint

• Senior UX Digital Copywriter

  • Oct 2011 - Apr 2014

  New York, NY Brought on board by the startup founders to develop tone and positioning for Beta launch. Supervised a 12-person writing team while developing day-to-day marketing and social media strategies. Simultaneously expanded existing customer sales, as well as brand and product evolution.



DISH Network

• United States
• Telecommunications
• 700 & Above Employee

• Technical Copywriter

  • Apr 2012 - Apr 2013

  New York, NY Ensured customer service agents delivered quality support to inbound clients. Wrote technical copy for training guides to improve agent skills, and ease of learning. Eliminated 4 days from a 20-day training course to get agents better prepared in less time, in turn saving the company wage expenses, and quicker turnaround per agent. New training now used company-wide.



RDG Communications

• Senior Copywriter

  • Feb 2010 - Feb 2011

  New York, NY Responsible for advertising of major agency clients including Mercedes-Benz, Audi, Porsche, and BMW. Led a state-wide marketing campaign of a new bridal package for The Garden City Hotel (comprised of digital, print, social, OOH). Wedding revenue for hotel increased 30% YoY.



MetLife

• United States
• Insurance
• 700 & Above Employee

• Digital Copywriter

  • Feb 2010 - Dec 2010

  New York, NY Developed marketing for the financial sector in this global health insurance firm. Turned potential customers into clients by breaking down financial jargon and being human. Wrote digital copy and raised direct mail and web conversion rates. Saved small business owners on average 22% off of their employee health insurance with effective sales strategies. Convinced two of the largest clients from walking out, and instead, committing to another 6 months of business.