Co-Founder & COO

• Sep 2022 - Present

Growing3 is a SaaS company that utilizes both on-chain and off-chain blockchain data to aid in business decision making. We are backed by leading Web3 accelerator and investors. #WeAreHiring! Growing3 is a SaaS company that utilizes both on-chain and off-chain blockchain data to aid in business decision making. We are backed by leading Web3 accelerator and investors. #WeAreHiring!

Senior Product Manager, Revenue Department

• Apr 2020 - Aug 2022

In charge of AdTech team: - Developed AdTech strategic product roadmap to support KA and GT sales goals. - Oversaw Performance Ads and Ads Impression allocation plan. - Led a cross-function team to run self-served Ads platform product performance enhancement including refining Ads targeting features, building up early-stage Ads CTR model and design Ads tracking system (Dcard Pixel). - Boost Performance Ads Revenue through increasing 150% Ads placement impression and 220% Ads CTR. In charge of AdTech team: - Developed AdTech strategic product roadmap to support KA and GT sales goals. - Oversaw Performance Ads and Ads Impression allocation plan. - Led a cross-function team to run self-served Ads platform product performance enhancement including refining Ads targeting features, building up early-stage Ads CTR model and design Ads tracking system (Dcard Pixel). - Boost Performance Ads Revenue through increasing 150% Ads placement impression and 220% Ads CTR.

Senior Product Manager, Advertising Product Team

• Feb 2019 - Apr 2020

* Baidu Advertising Group contributes over 70% of Baidu's Total Revenue—————————————————————◉ Working on Paid Search Product design, including Keyword targeting strategy and match type refining, Audience targeting, Keywords campaign performance diagnosis and insights products.◉ Kick off and launched a major release for Baidu PPC keyword campaign by applying the latest machine learning-powered updates to keyword targeting. The new release gives advertisers more opportunities to show their ads for people who are searching their business intently, —despite slight variations in the way they search— The latest machine learning updates improves keyword targeting accuracy as well as enables advertiser achieving more conversions by simplified rules.◉ Key contributions include:1) Led a project team with cross-functional 20+ members (consists of 3 product designers, 9 algorithm engineers, 8 CMS developers, and 4 product ops)2) Improved product quality threshold for over 40% though continuous iteration3) Improved Paid search RPM significantly with the advanced machine learning algorithm applied with simplified customer facing rules (Live A/B testing improved 3.5%)4) Increased additional revenue for 2 million CNY per day, 700 million per year Show less

Product Manager, Local Service Product Team

• Dec 2017 - Jan 2019

• Conduct industry and competitor study, develop solution and drive the improvement for Local Service Ads products though product strategy research results• In charge of all LS ad formats on feed ads of Baidu news feed platform, design multiple call-to-action buttons via A/B testing, resulting in 120% increase of Click-Through-Rate• Prioritizes product pipeline effectively based on research results, customer needs and resources• Introduce the Guaranteed Delivery ads to supplement CPM feed ads by selling inventory impressions to customers Show less

Product Specialist, Digital Banking Team

• Jul 2014 - Jun 2016

• PM on founding team for finTech products (KOKO, LINEPAY), launched publicly May 2015 • Organised focus group with over 200 people, prioritizing opinions to optimise products • Pioneered an innovative new brand launch press with PR agency, resulting in being on news of more than 50 media from TVs and newspapers to social media platforms over two weeks • Scheduled annual marketing plan to expand digital banking’s brand image and executed vendor selection. • PM on founding team for finTech products (KOKO, LINEPAY), launched publicly May 2015 • Organised focus group with over 200 people, prioritizing opinions to optimise products • Pioneered an innovative new brand launch press with PR agency, resulting in being on news of more than 50 media from TVs and newspapers to social media platforms over two weeks • Scheduled annual marketing plan to expand digital banking’s brand image and executed vendor selection.

Recruiting Marketing Intern

• Jan 2014 - Jun 2014

Public Relations Intern

• Jul 2013 - Aug 2013