Maxim Orloff

General Manager at MMD SHOPS
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Contact Information
Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Experience

    • United States
    • Alternative Medicine
    • 1 - 100 Employee
    • General Manager
      • Sep 2020 - Present

      -Increased sales by 56% to $37,000 within 8 months of employment. This multi-step process first involved bringing in more professional staff, retraining that staff to a higher standard, providing brand support and education to the employees, and then creating a stellar promotional and retention program to drive traffic. -Broke all company sales records for 4/20 during 2021 and beat the companies top-selling store by $10,000. This was in big part due to the preparation that I coordinated at the store with staff and vendors, the extra pickup stations/ registers I opened to aid relieve pressure on the bud room, and tiered reward levels that incentivized customers to spend more. -Identified why the books across all 4 stores were not balancing and created a record-keeping system that tracked daily finances and deposits. -Was one of three people who oversaw store-level merchandising, and created a more visually sleek and pleasing salesfloor, through creating a better flow, creating concise visual displays, and reducing customer-facing visual clutter. -Hired and trained 25 employees across 2 store locations, wrote staff training and onboarding procedures, and implemented disciplinary procedures and standards. -Trained Inventory Manager on product forecasting, selection, ROI, and strategies on how to reduce costs while increasing margin. -Created team of stockers to receive, barcode, and ensure product is out and stocked on the floor, throughout the day. -Used Metrc and Blaze Retail to manage transfers, create of purchase orders, verify products, and update product information on company website/Weedmaps. -Implemented monthly training programs to educate all staff on brands and industry changes. -Reduced product loss and theft by placing inventory check-out protocols, and high-end product audits throughout shifts to pinpoint losses. -Restructured shifts to reduce labor costs, while maintaining employee responsibilities and increasing overall efficiency. Show less

    • Project Manager
      • May 2016 - Sep 2020

      - Worked with companies such as Chong’s Choice, Your Highness LA, Konfidential Farms, Dreamland Collective and more to develop medicated product lines. ie. vaporizers, edibles, beverages, and extracts. - Oversaw a team that produced 60,000+ units, and gross a revenue of over two million dollars for clients. - Analyzed work flow within and across all departments to increase efficiency and progress projects. - Consistently increased revenue of client retail locations by an average of 40% through implementing a mixture of product/cost diversity, loyalty programs, employee education, and by implementing SOP’s that created a uniform, pleasant and appealing experience for customers. - Analyzed daily operational financial activities and recommended budget changes to maximize profitability of client businesses. - Implemented and analyzed productivity/goal/performance metrics for areas needing cost reduction and program improvement. - Created floorplans and arranged for purchase and installation of equipment for retail locations, and extraction facilities. - Created, set specifications, developed, implemented processes and defined monitoring requirements for equipment. - Trained clients and their employees to operate Co2 systems, closed loop systems, alcohol pressure assisted extraction systems, and post refining techniques. - Ensured clients were aware of, and understood the ever-changing laws associated with the cannabis industry. Show less

    • Musicians
    • 1 - 100 Employee
    • General Manager
      • Feb 2012 - May 2016

      - Oversaw buildout of two new retail locations. including location scouting, lease negotiation, and overseeing contractors. - Oversaw management of 2 retail locations, and all operations of in-house manufacturing facility. - Created company standards of operation, hired and trained employees, and audited daily productivity in both retail stores and extraction facility. - Provided training to improve the knowledge base of staff, and utilized cross-training methods to create well rounded employees to be promoted from within. - Maintained the stability and reputation of the store by complying with legal requirements. - Coordinated the movement of goods into and out of production facilities by introducing inventory management and scheduling software. - Planned store layout and displays to simplify customer shopping and promote products. - Developed and implemented marketing strategies for various products, through weekly deals, discounts, and loyalty programs. - Undertook store administration duties such as managing store budgets and updating financial records. - Surveyed clients to improve retail product selection, and identify areas of improvement. Show less

    • United States
    • Medical Practices
    • General Manager
      • Mar 2011 - Apr 2012

    • Manager
      • Jan 2011 - Mar 2011

      - Performed personnel functions such as hiring, training, and evaluation.- Prepared staff work schedules and assigned daily duties.- Bought and managed inventory, while rotating trending products onto the shelves.- Delivered excellent service to ensure high levels of customer satisfaction.- Motivated the sales team to meet sales objectives by training and mentoring staff.- Created business strategies to attract new customers, expand store traffic, and enhance profitability.- Developed and arrange promotional material and in-store displays.- Prepared detailed reports on buying trends, customer requirements, and profits. Show less

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Front Of House Manager
      • Mar 2010 - Apr 2011

      - Interviewed and hired new staff members, made schedules, and handled customer complaints. - Implemented dynamic operational working procedures, to support the delivery of excellent service. - Employee scheduling, ordering, invoicing, payroll, daily p&l tracking, menu pricing/ cost reduction - Daily management of affairs for Tiara Café, Starry Kitchen, and nightly pop up Southern Skillet Fried Chicken restaurant occupying the same space. - Audited inventory to ensure product availability, and ordered products as necessary. - Conducted daily meetings with staff to go over concerns, needs, and daily specials while trying and discussing new dishes as a group. - Implemented appropriate strategies to improve sales while keeping a superior grade of ingredients, and below market price point. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Manager
      • Mar 2008 - Feb 2010

      - Assisted and supervised a team of store partners to create, and maintain the Starbucks Experience for our customers and partners.- Motivated the sales team, created business strategies, developed promotional material, and trained new staff.- Managed staff of 12 employees.- Consistently ensured record breaking sales and revenue for store #747.- Received 5 awards for “Teamwork” and “Exceeding Expectations”.- Reduced operating costs through efficient use of resources.- Drove employee moral by role modeling good habits and excellent customer service. Show less

    • Shift Supervisor
      • Oct 2007 - Mar 2008

      - Balanced cash registers and made deposits.- Ordered supplies and assisted with unloading truck deliveries.- Trained and onboarded new associates.- Ensured food safety procedures are being followed at all times.- Worked to address associate and customer concerns as they arose.

Education

  • Montgomery College
    Bachelor of Business Administration - BBA, Business Administration, Management and Operations
    2007 - 2011
  • The Barrie School
    High School Degree, Business Administration and Management, General
    2002 - 2006

Community

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