Principal @The Nunatak Group GmbH

• Jan 2021 - Present

The Nunatak Group is the go-to strategy consultancy when it comes to digitalization. We support clients from all industries in their digital transformation and help them achieve sustainable growth. We combine strategic and analytical know-how with a pragmatic and results-oriented approach.For our clients, we develop integrated digital strategies and innovative business models, optimize marketing and communication, support the acquisition of young companies, and help with the aggregation, administration and evaluation of data.We bring our authentic digital experience and our international network to the projects, and take responsibility for these projects until they have been successfully realized. At the Nunatak Academy, we teach digital skills and ensure that the new knowledge leads to lasting change.

Engagement Manager

• Oct 2019 - Jan 2021

I have been leading & managing projects in the Pharmaceutical & Healthcare industry since 2018. Clients I have been working with were national & international clients in both areas RX & OTC.Key topics & projects were: Digital Strategy & Ecosystems I Go-to-Market Strategies & Commercialization of Business Model I HCP Engagement & Patient Experience I Innovation and Transformation I Customer Centricity I Omnichannel / Multichannel Marketing (E-Mail, Product Landing Pages, CRM, e.g. Veeva) | Change and Transformation | Training & Development | Value Added ServicesMy areas of expertise beyond healthcare are: Marketing & (digital) Strategy, Organization & Transformation, Customer Insights & Key Account Management.With my keen interest on understanding & further developing business & my curiosity to discover new topics, I have been building a client network in B2B & B2C across different industries for almost a decade now.

Senior Consultant

• Apr 2018 - Sep 2019

Doctoral Student and Research Assistant at the Institute for Marketing

• Nov 2012 - Oct 2017

The PhD covers three topics:1. Stakeholder Management (Development of relevant capabilities which enable a proper implementation of stakeholder management in companies)2. Language style accommodation in social media and its effects on brand trust3. Citizen engagement for the German Energy Transition: Psychological antecedents and consequences The PhD covers three topics:1. Stakeholder Management (Development of relevant capabilities which enable a proper implementation of stakeholder management in companies)2. Language style accommodation in social media and its effects on brand trust3. Citizen engagement for the German Energy Transition: Psychological antecedents and consequences

Management Consultant

• Nov 2012 - Oct 2017

Project Consultant and Project Lead for various B2C and B2C Clients.Main areas of Consulting:Digital Strategy I Digital Transformation I Customer Centricity I Marketing I Market Research I Quantitative and Qualitative MethodsIndustries:Healthcare I Energy I Professional Services I Finance Project Consultant and Project Lead for various B2C and B2C Clients.Main areas of Consulting:Digital Strategy I Digital Transformation I Customer Centricity I Marketing I Market Research I Quantitative and Qualitative MethodsIndustries:Healthcare I Energy I Professional Services I Finance

Intern: Global Strategic Marketing

• Jan 2012 - Mar 2012

Intern: Competence Center Energy & Utilities

• Sep 2011 - Dec 2011

Intern

• Jan 2007 - Feb 2007

Social Services

• May 2006 - Jan 2007

Social service: disability transportation and home meal service Social service: disability transportation and home meal service