Experience

UJA-Federation of New York

• United States
• Fundraising
• 300 - 400 Employee

• Director of Direct Marketing

  • Oct 2021 - Present

  - Manage direct mail and phone campaign strategies and tactics, leveraging historical program results and marketplace insights to meet campaign and organizational goals- Developed and implemented strategies and tests for phone and mail campaigns- Worked closely with internal partners to manage strategy of user journeys for various donor and lead segments, curating their communication.- Supervised, trained, and mentored other marketing managers - Acted as the steward of organizational branding for direct response channels, working with brand, content, design, and production teams- Won the “Mensch” award in 2021 for being an outstanding team player Show less

• Director, Telegiving

  • Mar 2014 - Oct 2021

  - Reorganized entire call center operation including staffing, systems, data capture and transmission and cost structure.- Led a migration of hosted software to a cloud based system that saved the organization significant cost and IT staff time- Led a team of over 15 that included data analysts, floor supervisors, operations supervisor and sales staff- Managed Division Operating Budget.- Scripted Annual and Special Campaign Communications.- Secured additional accounts for solicitation by developing key relationships with Fundraising Executives.- Implemented Donor Acquisition program through list purchasing.- Revised Training Program.- Implemented alternative telephone fundraising campaigns including event participation and follow-up, thank you calls, survey calls etc. - Won the “Marvelous Award” in 2012, the organization’s most esteemed award that came with a significant bonus Show less

• Development and Fundraising Manager, Direct Marketing

  • May 2010 - Mar 2014

  - Was responsible for all fundraising and in those 4 years brought in over $10 million - Worked with list brokers to target prospects most likely to donate and trained sales staff on best practices to convert



UJA-Federation of New York

• United States
• Fundraising
• 300 - 400 Employee

• Floor Supervisor

  • Sep 2007 - May 2008

  - Was responsible for recruiting, hiring, training and mentoring a staff of over 50 phone fundraisers - Continually was recognized for giving the best feedback and developing the most successful staff members - totally reorganized the system in which feedback was given to make it more conversational and less like instruction

• Phone Fundrasier, Telegiving

  • Oct 2004 - Sep 2007

  - Was a top phone fundraiser within my first year. Went from calling people who had never given to the organization before to calling people giving up to 10k a year within six months - Won caller of the year award in my second year.



Citi Habitats

• United States
• Real Estate
• 500 - 600 Employee

• Rental Agent and Real Estate Salesperson

  • Oct 2002 - Sep 2004

  - Recognized for strong work ethic and respected as contributing team player through consistent collaboration with co-workers, integrity and commitment to success. - Enabled growth by streamlining systems and processes, which allowed for improved communications, stronger adherence to strategic best practices, and multiple quarters of reaching or exceeding growth goals. - Generated new business and accelerated existing business account activity through multiple strategies including cold calling, generating leads and referrals, and advertisement copywriting within multiple publications specific to target market. - Enhanced company recognition and the success of sales by developing cohesive marketing strategies and deliverables, including direct mail, newsletters, email campaigns, referrals, and community networking. - Coached buyers for important meetings, using role play and other proven tactics to ensure successful interactions. Show less