Maximilian Frohberg

Online Marketing Manager - Performance at beyerdynamic
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Location
Heilbronn, Baden-Württemberg, Germany, DE

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Experience

    • Germany
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Online Marketing Manager - Performance
      • Sep 2020 - Present

      Heilbronn, Germany - Social Media Marketing (Vollumfängliche Kampagnenplanung/ -erstellung/ -optimierung) - Digitale Partnerkooperationen (Planung & Umsetzung verschiedener Werbe- & Aktivierungsmaßnahmen) - Affiliate Marketing - SEA

    • Germany
    • Spectator Sports
    • 1 - 100 Employee
    • Online Marketing Manager
      • Sep 2019 - Aug 2020

      Berlin, Germany - Maintenance and functional development of club's own online shop with eye for details - Responsible for product photography and description (German & English) - CRM (E-Mail Marketing / data-driven & targeted advertising efforts) - SEO for optimal Google-Rankings through i.a. On-Page- & Keyword-Optimization - Affiliate Marketing - Autonomous planning of several distribution channels (e.g. trading plattform Amazon)

    • Junior E-Commerce Manager
      • Jan 2018 - Aug 2019

      Berlin, Germany - Expansion of sales activities on trading plattform Amazon - Autonomous maintenance and creative enhancement of club's own online shop - Continuously optimizing sales activities and promoting marketing campaigns - Working with complex analytical tools such as Google Analytics - Advanced training "Google Tag Manager"

    • Working student Online-Marketing
      • Sep 2017 - Dec 2017

      Berlin, Germany

    • Germany
    • Retail
    • 200 - 300 Employee
    • Working student Sponsoring & Events
      • Feb 2017 - Aug 2017

      Heilbronn, Germany - Planning, Organization & Execution of several "product testing-events" of outdoor sports equipment - Creative preparation, planning & supervision of sport sponsoring activities (i.a. at TSG 1899 Hoffenheim, Wings for Life World Run, Rennsteiglauf, ...) - Long-term analysis of sponsoring activities and draw up of final bachelor thesis (Titel: Activation of sport-sponsorships with social-media marketing)

    • Sweden
    • Semiconductor Manufacturing
    • 1 - 100 Employee
    • International Product Manager
      • Mar 2015 - Aug 2015

      Tranås, Sweden - Active assistance for market launch of award-winning heating system onto international markets - Preparation of relevant & specific topics within the product management department for global corporate presentations - Customer care at international trade fairs - Extensive benchmark analysis with conclusive presentation within the company

    • Events/ Trade fairs/ Culture
      • May 2011 - Jul 2011

Education

  • Georg Simon Ohm University of Applied Siences
    Bachelor of Arts - BA, International Business
    2013 - 2017

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