Maximilian Frohberg
Online Marketing Manager - Performance at beyerdynamic- Claim this Profile
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Experience
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beyerdynamic
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Germany
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Online Marketing Manager - Performance
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Sep 2020 - Present
Heilbronn, Germany - Social Media Marketing (Vollumfängliche Kampagnenplanung/ -erstellung/ -optimierung) - Digitale Partnerkooperationen (Planung & Umsetzung verschiedener Werbe- & Aktivierungsmaßnahmen) - Affiliate Marketing - SEA
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1. FC Union Berlin
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Germany
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Spectator Sports
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1 - 100 Employee
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Online Marketing Manager
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Sep 2019 - Aug 2020
Berlin, Germany - Maintenance and functional development of club's own online shop with eye for details - Responsible for product photography and description (German & English) - CRM (E-Mail Marketing / data-driven & targeted advertising efforts) - SEO for optimal Google-Rankings through i.a. On-Page- & Keyword-Optimization - Affiliate Marketing - Autonomous planning of several distribution channels (e.g. trading plattform Amazon)
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Junior E-Commerce Manager
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Jan 2018 - Aug 2019
Berlin, Germany - Expansion of sales activities on trading plattform Amazon - Autonomous maintenance and creative enhancement of club's own online shop - Continuously optimizing sales activities and promoting marketing campaigns - Working with complex analytical tools such as Google Analytics - Advanced training "Google Tag Manager"
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Working student Online-Marketing
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Sep 2017 - Dec 2017
Berlin, Germany
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INTERSPORT Deutschland e.G.
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Germany
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Retail
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200 - 300 Employee
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Working student Sponsoring & Events
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Feb 2017 - Aug 2017
Heilbronn, Germany - Planning, Organization & Execution of several "product testing-events" of outdoor sports equipment - Creative preparation, planning & supervision of sport sponsoring activities (i.a. at TSG 1899 Hoffenheim, Wings for Life World Run, Rennsteiglauf, ...) - Long-term analysis of sponsoring activities and draw up of final bachelor thesis (Titel: Activation of sport-sponsorships with social-media marketing)
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Bosch Thermoteknik AB
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Sweden
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Semiconductor Manufacturing
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1 - 100 Employee
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International Product Manager
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Mar 2015 - Aug 2015
Tranås, Sweden - Active assistance for market launch of award-winning heating system onto international markets - Preparation of relevant & specific topics within the product management department for global corporate presentations - Customer care at international trade fairs - Extensive benchmark analysis with conclusive presentation within the company
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Events/ Trade fairs/ Culture
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May 2011 - Jul 2011
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Education
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Georg Simon Ohm University of Applied Siences
Bachelor of Arts - BA, International Business