PPC specialist

• Apr 2023 - Present

• Analysis of competitors; • Creation and preparation of Google accounts and Google Adwords advertising accounts; • Setting up campaigns: launching and maintaining, writing "selling" ads, selecting keywords, competitive analysis, moderation; • Work with semantics: analysis, expansion, minus words; • Campaign analytics: identifying strengths and weaknesses, ensuring proper budget allocation, scaling PPC; • Evaluation and adjustment of strategies to improve the effectiveness of campaigns: bids, keywords, creatives, landing pages; monitoring of competitors' activity; • Managing and controlling budgets in advertising offices. • Negotiating with clients • Analysis of web resources for visual and functional parts • Creating a strategy and media plan Show less

Digital marketing Specialist / Performance Specialist / PPC specialist

• Jul 2020 - Present

• Developed and creation ads content myself, writing advertising scenarios and writing of technical tasks for the designers; • Conducted a full cycle of web resource design; • Tested of new advertising ideas, including A/B-testing of creatives; • Promoted the brand with Google Ads, to scale the ways of promotion; • Used Facebook Ads to promote the brand for additional traffic and leads; • Used Google Analytics to keep track of the results; • Controlled the advertising budget • Conducted UX and SEO analysis; • Oversaw the development of online stores and web resources of the companies; • Held talks with designers and developers to plan the work; • Business development in online networks and offline points was a part of my work; • Checked the past advertising campaigns of other specialists; • Proposed and implemented resource improvements for better leadership scores; • Create presentations of the business, product. Show less

Lead Generation Specialist

• Mar 2022 - May 2022

Data Entry

• Apr 2021 - Oct 2021

•Working with GIS data •Data collection and analytics, entering most actuality information. •Checking final information for mistakes •Working with GIS data •Data collection and analytics, entering most actuality information. •Checking final information for mistakes

Analyst

• May 2019 - Apr 2021

•Searching, collections and data analyzing on spot. •Provide technical assistance and consulting for the police office. •Searching, collections and data analyzing on spot. •Provide technical assistance and consulting for the police office.

Analyst

• May 2019 - Apr 2020

•Searching and competitor analysis. •Searching promotion channels. •UI/UX testing. •Proposals for the upgrades. •Searching and competitor analysis. •Searching promotion channels. •UI/UX testing. •Proposals for the upgrades.

Targetologist / Marketing manager.

• 2017 - 2019

•Managing of website. •Arrangement of the meeting, conferences, participation in an exhibition. •Develop a customer base. • Searching executor task company, meetings, the conclusion of a treaty, control, acceptance of works. •Planing digital strategy. •Customizing advertising campaign. ( Facebook Ads). •Managing of website. •Arrangement of the meeting, conferences, participation in an exhibition. •Develop a customer base. • Searching executor task company, meetings, the conclusion of a treaty, control, acceptance of works. •Planing digital strategy. •Customizing advertising campaign. ( Facebook Ads).

Infornation officer

• May 2014 - Apr 2017

•Searching and collection of information, on the spot and Internet, analyzing, report generation. •Forecasting potential incidents. •Searching and collection of information, on the spot and Internet, analyzing, report generation. •Forecasting potential incidents.