Maxime Lagrange

Head of Publishers at Vertigo Media
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ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Head of Publishers
      • Aug 2020 - Present

      Barcelona, Catalonia, Spain - Managed a team of juniors and seniors Affiliate Managers. - Crafted and executed a business unit strategy aligned with overall company objectives, resulting in increased market share. - Developed and nurtured a robust portfolio of 500+ affiliates, collaborating with emailers and Media Buyers to promote in-house and direct offers. - Provided support to affiliates, ensuring continuous campaign monitoring, optimizations, and performance enhancements. - Maintained an expert-level… Show more - Managed a team of juniors and seniors Affiliate Managers. - Crafted and executed a business unit strategy aligned with overall company objectives, resulting in increased market share. - Developed and nurtured a robust portfolio of 500+ affiliates, collaborating with emailers and Media Buyers to promote in-house and direct offers. - Provided support to affiliates, ensuring continuous campaign monitoring, optimizations, and performance enhancements. - Maintained an expert-level understanding of the latest affiliate marketing techniques, technologies, and industry trends. - Actively participated in influential affiliate conferences such as Affiliate World and Affiliate Summit, expanding industry networks and knowledge. Show less

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Consultant
      • Sep 2019 - Dec 2019

      - Led the creation of an optimized landing page designed to maximize conversions and drive affiliate revenue. - Implemented strategic sponsored ad campaigns on Pinterest, resulting in increased product visibility and brand engagement. - Leveraged native ads platforms such as Revcontent and Mgid to drive targeted traffic and enhance campaign performance. - Employed advanced analytics tools like Voluum to track, analyze, and optimize campaign results for optimal ROI.

    • Affiliate Manager
      • Sep 2019 - Dec 2019

      - Led the acquisition of new direct advertisers and affiliates, expanding the network's reach and profitability. - Directed an internal emailing team, delivering valuable industry insights to colleagues and driving cross-team collaboration. - Continuously pursued opportunities for payout increases, optimizing cost per acquisition and ensuring positive returns on investment. - Successfully operated across diverse verticals, including Dating, Sweepstakes, Finance, Crypto, Home… Show more - Led the acquisition of new direct advertisers and affiliates, expanding the network's reach and profitability. - Directed an internal emailing team, delivering valuable industry insights to colleagues and driving cross-team collaboration. - Continuously pursued opportunities for payout increases, optimizing cost per acquisition and ensuring positive returns on investment. - Successfully operated across diverse verticals, including Dating, Sweepstakes, Finance, Crypto, Home Improvement, and Ecommerce. - Provided reporting on affiliate performance Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Affiliate Manager
      • Jan 2019 - Sep 2019

      Barcelona Area, Spain

    • Affiliate Manager
      • Apr 2017 - Sep 2019

      Barcelona Area, Spain - Managed retention, and activation of new affiliates and partnerships, fueling substantial revenue growth. - Negotiated with affiliates, emphasizing low cost per acquisition and delivering positive return on investments. - Consistently achieved and surpassed ROI and CPA targets through meticulous campaign management and optimization. - Maintained an understanding of competitors and industry trends, driving innovation and implementing best practices. - Managed interns, providing… Show more - Managed retention, and activation of new affiliates and partnerships, fueling substantial revenue growth. - Negotiated with affiliates, emphasizing low cost per acquisition and delivering positive return on investments. - Consistently achieved and surpassed ROI and CPA targets through meticulous campaign management and optimization. - Maintained an understanding of competitors and industry trends, driving innovation and implementing best practices. - Managed interns, providing guidance in this specific field - Actively participated in industry-leading trade shows such as AWA Bangkok and AWE Barcelona.

    • Advertising Services
    • Account Manager
      • Sep 2016 - Apr 2017

      Région de Barcelone, Espagne - Recruited new publishers and advertisers - Conducted effective prospecting through email and phone, negotiating and closing lucrative partnership deals. - Ensured high-quality account management, driving loyalty, revenue growth, and optimized performance for partners. - Prepared and presented detailed reports on a monthly, quarterly, and annual basis, highlighting results and key insights.

    • Digital project manager assistant
      • Feb 2016 - Jul 2016

      Région de Pau, France In charge of an intranet working with Sharepoint, dedicated to the members of the board (more than 900 people from 65 regions). The goal of this tool is to facilitate communication between the headquarters, the department dedicated to the members of the board and themselves. My tasks: - Managed an intranet platform utilizing Sharepoint, facilitating seamless communication among board members. - Created a comprehensive database of board members and curated engaging… Show more In charge of an intranet working with Sharepoint, dedicated to the members of the board (more than 900 people from 65 regions). The goal of this tool is to facilitate communication between the headquarters, the department dedicated to the members of the board and themselves. My tasks: - Managed an intranet platform utilizing Sharepoint, facilitating seamless communication among board members. - Created a comprehensive database of board members and curated engaging content, fostering active participation. - Provided training and support to board members, ensuring they were proficient in utilizing the platform. Show less

    • Spain
    • Real Estate
    • Digital Marketing assistant
      • May 2015 - Dec 2015

      Région de Barcelone, Espagne - Developed and executed comprehensive social media strategies, driving brand awareness and community engagement. - Managed community interactions and implemented effective community management techniques. - Leveraged WordPress to optimize the company website, enhancing user experience and online visibility. - Contributed to blog content creation, attracting and engaging target audiences. - Successfully increased the number of partners, driving business growth and revenue.

    • France
    • Retail
    • 1 - 100 Employee
    • Salesman Trainee
      • Apr 2011 - Jun 2011

      Région de Madrid, Espagne - Welcomed customers and provided customer service. - Implemented negotiation skills to optimize sales. - Conducted a satisfaction survey, gathering customer feedback to assess overall customer experience. - Developed Spanish language skills and enhanced confidence in customer interactions.

    • France
    • Retail Groceries
    • 1 - 100 Employee
    • Market Study
      • Jan 2011 - Jan 2011

      Région de Tarbes, France - Conducted a comprehensive market analysis to determine the reasons behind the drop in sales in the fruits and vegetables department. - Created and administered a survey, collecting 800 responses from customers. - Analyzed survey results, identified trends and consumer behavior patterns. - Presented findings and recommendations to management.

    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Manager Assistant (Internship)
      • Nov 2010 - Dec 2010

      Région de Pau, France - Updated the customer database and CRM software, ensuring accurate and up-to-date customer information. - Assisted in booking appointments with potential customers. - Conducted prospecting activities, including mailing and phoning. - Contributed to various projects such as creating a flyer, improving the design of an iPad application for the city council and presentation of a website: http://www.covoiturage64.fr

Education

  • High Point University
    Communication and Media Studies
    2015 - 2015
  • Ironhack
    Web Development Bootcamp
    2020 - 2020
  • Ecole supérieure de Commerce de Pau
    Master's degree, Digital Marketing, Marketing
    2013 - 2015
  • Dublin Business School
    Bachelor's degree, Marketing
    2012 - 2013
  • Wichita State University
    Business/Commerce, General
    2012 - 2012
  • Ecole supérieure de Commerce de Pau
    Bachelor's degree, Business/Commerce, General
    2010 - 2013
  • Lycée Louis Barthou
    Baccalauréat, Economics
    2007 - 2010

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