Experience

Freelance Projects

• United Kingdom
• 1 - 100 Employee

• Consultant

  • Jan 2018 - Present

  - Marketing and Advertising consultancy for Commercial Real Estate Projects - Event Management for Audemars Piguet Watches Brand - PR, Celebrities and Digital Influencers consultancy and management for NAOS Company (brands Bioderma, Institut Esthederm). - Marketing and Advertising consultancy for Commercial Real Estate Projects - Event Management for Audemars Piguet Watches Brand - PR, Celebrities and Digital Influencers consultancy and management for NAOS Company (brands Bioderma, Institut Esthederm).



Global Vision Holding

• Самара, Самарская область, Россия

• Head Of Marketing

  • Jul 2021 - Mar 2022

  Implementation of the redevelopment project of "Moskovsky" shopping center - launch of LETOUT Outlet Mall - the first professional "Outlet" shopping center in Volga region. Main responsibilities: - Development of the concept of LETOUT Outlet Mall; - Brand development, creation of LETOUT brand book; - Development of a Marketing Strategy, Marketing Plan and Retail Marketing Calendar of LETOUT Outlet Mall; - Development of communication strategy for LETOUT; - Development of advertising campaigns for LETOUT; - Development of the concepts of public spaces of the shopping center, development of Services for visitors to the mall. Additional responsibilities: - Update of Marketing Plans of existing Commercial Real Estate properties of the Company - AMBAR and Good'Ok; - Transformation of Business Processes of Marketing Department of the Company; - Management of Internet Marketing of the properties; - Management of the operational marketing activities of the properties; - Team management - 11 people. Main achievements: - Launch of LETOUT Outlet Mall - key event of 2021 in commercial real estate market of Volga region; - A multiple increase in results (footfall, turnover) since the relaunch of the property in December 2021; - AMBAR Shopping Center - the winner of independent award in the field of Commercial Real Estate RS Awards 2021 as "Best Shopping Center". Show less



ГК ARCADA

• Kazakhstan

• Marketing Director

  • Jan 2020 - Dec 2020

  - Development and control of implementation of marketing strategy of the Group of Companies and marketing plans for commercial real estate properties of ARCADA Group of Companies; - Development and implementation of Digital strategy of the Group of Companies and its facilities; - Management of marketing research - Quantitative research of internal and external environment, qualitative research of competitive environment; - Management of the operational marketing activities of commercial real estate properties of the GC; - Monitoring the execution of planned budgetary indicators for marketing; - Team management - 26 subordinates; Achievements: - Building an effective communication model between the commercial directorate and Marketing and advertising departments of the management companies of commercial real estate properties of the Group of Companies; - Updating and transforming the Business Processes of the Group of Companies (Marketing and Advertising); - Updating the regulations for regular and supporting events of properties, introducing the annual Retail-Marketing calendar for commercial real estate properties of the GC; - Preparation of fully updated marketing plan for Asia Park shopping and entertainment center, Nur-Sultan. Crisis Management: - Implementation of SMM strategy of retail real estate properties in the Quarantine conditions - March - May 2020; - Development and launch "from scratch" of “Delivery" service from the restaurant complex of Cosmonaut hotel in Karaganda - April 2020; - Development and implementation of regulations "Enhanced safety measures in the context of the COVID-19 pandemic", as well as the communication strategy "Security and Safety" for commercial real estate properties of the Group of Companies - May-June 2020. Show less



Hines

• United States
• Real Estate
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2015 - Jan 2018

  Head of Marketing Department for Outlet Village Belaya Dacha and Outlet Village Pulkovo Shopping Centers.Marketing Strategic Management - Preparation of general Marketing strategy - Implementation of Marketing strategy - Analysis of completed Marketing activities - Budgeting Advertising - Media planning - Communication and price negation with all advertising contractors – mass-media, agencies - Management of preparation of all advertising materials and layouts - Implementation of advertising strategy PR - Management of activities of Press Office - Control of Press Office copy-writing activities - Communication with existing and possible partners for PR activities Event Management - Creation of concepts and contents of events - Management of events realization - Control and management of external contractors participating in events Digital Marketing - Preparation of Digital calendar and plan - Guidance and control of operation of all digital tools (SSMM, website, newsletters, etc.) - Copy-writing for Digital materials - Communication and management of contractors, working on digital tools (digital developers, webmasters) Production Management - Management of preparation of POS materials layouts. - Preparation and implementation of Village seasonal campaigns, together with Art Director Consultant. - Management of realization of Center production projects (as examples – Outdoor exhibition facilities, Merchandising projects, Seasonal decorations) - Management of contractors work Tenants Relations - Communication with tenants in order to ensure their knowledge of center values and activities - Initiation of tenants active promotional calendar and participation in special projects - Presentation to tenants and negotiations about Village loyalty program, internal advertising facilities and shared advertising activities. Marketing Department Management - Control and management of efficient work of Marketing department employees. Show less

• Marketing Manager

  • Apr 2012 - Apr 2015

  Marketing Management of Outlet Village Belaya Dacha project



Lena Vasilyeva

• Marketing and PR Director

  • Nov 2010 - Apr 2012

  • Preparation and realization of PR strategy of the brand • Manage relationships with a variety of media including glossy, luxury, business and across media types including blogs, online, print and broadcast; • Manage and attend media related events; • Copyright & press-releases; • Developing and maintaining good working relationships with the media (editors – in – chief, editors, correspondents, photographers); • Manage the press coverage (news, interviews, special features etc) ; • Reviewing editorial schedules and managing process to ensure the brand appears in all key features; • Collaboration with celebrities; • Special projects organization; • Budgeting • Budget controlling; • Organization of the shootings, presentations; • POS of the company (preparing catalogues, leaflets, etc.); • Media planning; • Layouts Art Directing; • Fashion Shows Art directing • Preparation and realization of the marketing strategy and plan of the brand; • Organization of work of mono-brand LENA VASILYEVA showroom (as mono-brand store) • Showroom staff trainings • Preparation of client’s loyalty program, • Client’s events organization • Search of wholesale clients of the brand • Wholesale clients negotiations Show less



Cara & Co

• PR and Advertising Manager

  • Jan 2009 - Nov 2010

  • Manage relationships with a variety of media including glossy, luxury, business and across media types including blogs, online, print and broadcast; • Manage and attend media related events; • Copyright & press-releases; • Developing and maintaining good working relationships with the media (editors – in – chief, editors, correspondents, photographers); • Manage the press coverage (news, interviews, special features etc) ; • Reviewing editorial schedules and managing process to ensure the firm appears in all key features; • Collaboration with foreign head-offices & partners; • Special projects organization; • Budget controlling; • Organization of the shootings, presentations; • POS of the company (preparing catalogues, leaflets, etc.); • Media planning; • Advertising layouts preparation. Show less