Experience

Power Brand

• Bulgaria
• Business Consulting and Services
• 1 - 100 Employee

• Partner and Senior Consultant

  • Nov 2012 - Present

  Launched and grew this small brand consultancy to become the outsourced marketing force of choice for leading clients in various industries including FMCG, retail, and commercial development. Created and revitalised brands for a portfolio of 10+ clients, securing the confidence and trust of senior stakeholders as a valued member of their team. Guided the end-to-end delivery of brand consultancy projects, from brand audits and market analysis to brainstorming, recommendations, briefings, implementation, and presentation of results. Show less



Zavod Consulting

• Graphic Design
• 1 - 100 Employee

• Strategic Planning Director

  • Aug 2010 - Sep 2012

  • Designed and delivered a series of ground-breaking, multi-channel road safety campaigns including No Rush and Child Seat projects • Developed insightful strategies for successful, highly visible campaigns securing coverage in national/regional publications and influencing regulatory and cultural change • Designed and delivered a series of ground-breaking, multi-channel road safety campaigns including No Rush and Child Seat projects • Developed insightful strategies for successful, highly visible campaigns securing coverage in national/regional publications and influencing regulatory and cultural change



Organic Corporation

• United States
• Manufacturing

• Director of Strategy, Member of the Board

  • Sep 2007 - Nov 2008

  • Developed a new business strategy for a multi-faceted holding company, which produced, promoted, and distributed certified organic produce. • Led a team of senior managers and business unit leaders to deploy the newly developed strategy across four business units (agriculture, distribution, retail, restaurant). • Implemented a large-scale project in partnership with a world-leading business strategy consultancy. • Developed a new business strategy for a multi-faceted holding company, which produced, promoted, and distributed certified organic produce. • Led a team of senior managers and business unit leaders to deploy the newly developed strategy across four business units (agriculture, distribution, retail, restaurant). • Implemented a large-scale project in partnership with a world-leading business strategy consultancy.



Depot WPF

• Strategic Planning Director

  • Nov 2004 - Aug 2007

  Helped to transform this design studio into a full-scale branding agency by implementing successful brand development projects for leading Russian and international clients AquaVision • Supported new independent producer, AquaVision, to achieve a competitive position in the overcrowded soft drinks market • Achieved strong brand awareness across all target markets by developing a new umbrella brand strategy that encompassed product concept, positioning, name, visual style, and communication • Secured successful start for newly developed BotaniQ umbrella brand, setting AquaVision for its $200m acquisition by Coca-Cola within months of brand launch Other Projects • Designed and launched a flexible, efficient private label brand architecture for adoption across X5 Retail Group formats • Audited and restructured Baltika Brewing Company’s brand and product portfolio to reach record share of the competitive Russian market, growing premium sub brands by 27% per annum to increase portfolio margin • Developed brand names and a design concept for Beeline’s new range of mobile tariffs, positioning Beeline to increase Russian market share and reach a $5bn brand value • Created the brand concept, name, and visual style for APK Holding’s / Blizhnie Gorki’s premium meat and deli product line Show less


Unimilk
• Italy
• Food and Beverage Services
• 1 - 100 Employee
• Category Leader

  • Apr 2004 - Oct 2004

PRODO Management
• Food Production
• 1 - 100 Employee
• Category Leader

  • Jul 2003 - Mar 2004

Media Arts FCB
• Strategic Planning Director

  • Oct 2002 - Jun 2003