Experience

Onduline Group

• Brazil
• Construction
• 1 - 100 Employee

• Brand Manager

  • May 2022 - Present

  1. Managing the product range of the Onduline company in Russia, Belarus, Kazakhstan: positioning, distribution channels, product content. 2. Leading new product development from product idea to the market launch. 3. Management the sales system based on pricing, communication, assortment, consumer sentiment in Russia, Belarus, Kazakhstan. 4. Internal and external product training. Implementation of online & offline training and knowledge control system for sales personnel. 5. Setting goals for the content and functional content of Onduline sites in Russia, Belarus, Kazakhstan. Participation in online communication activities. Key results: • A new assortment matrix of Onduline products has been created and is ready for release • Analysis of the market and competitors done, a marketing reporting format was created • Prepared and launched the system (logic) of cleaning from irrelevant assortment • Changing and filling corporate portals (website, Youtube) Show less



АО "ПОЛИМЕРБЫТ" (POLIMERBYT)

• Russian Federation
• Plastics Manufacturing
• 1 - 100 Employee

• Head Of Product Development

  • May 2020 - Apr 2022

  1. Managing the full cycle of creating new products2. Managing the team of industrial designers & freelance & contract design3. Leading the process of equipment production (molds for making plastic products) in Russia, Turkey, EuropeKey results:• Increase the company's annual revenue by more than 3,5 m. €• ~ 50 new products have been prepared for release• ~ 15 new molds produced by contract manufacturers• Reduced product development cycle by ~ 2 times

• New Product Development Manager

  • Nov 2018 - Apr 2020

  1. Household market research2. Product strategy development team3. Creating annual product range4. Leading the product development process5. Contracting and interacting with designers, production, commercial and other teams inhouse and on freelanceKey results:• ~ 10 new products have been prepared for release• A new annual product range has been created• Developed the DNA of the new brand FORMA



ООО Алькор и Ко (Л'Этуаль)

• Retail
• 100 - 200 Employee

• Product Marketing Manager

  • Oct 2011 - Jan 2018

  Development of brand and category strategies for L'Etoile, creation of sub-brands and products:1. Marketing research of the category, products, trends and environment.2. Developing the concept of new categories and products. Pricing, sales volume forecasting. Creation product briefs for manufacturers.3. Developing the design of categories, products and collections.4. Creation of marketing and technical documentation.5. Project management of the whole product development process.6. Building relationships with suppliers (Europe, China, Russia). Key results:• Increase in the company's annual revenue by more than RUB 500 million (3,5 m. €).• More than 3 successful private label brands were created and launched on the market.• Succesfully managed portfolio of 250 products Show less

• Merchandising Manager

  • Sep 2010 - Oct 2011

  Developing principles of merchandising for points of sale; creation of planograms (decorative cosmetics, accessories, bijou); leading the process of developing merchandising elements; managing the process of state certification of private label products.



InPrint

• Moscow, Moscow City, Russia

• Senior Software Consultant

  • Feb 2007 - Jan 2008

  Development of technology and standards for software implementation, training employees Development of technology and standards for software implementation, training employees