Max Hirschfeld

Head Of Development at XPark
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency
  • Papiamento Elementary proficiency
Skills

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Martijn Baas

Ik heb jaren met Max samengewerkt om de systemen en het product van Yellowbrick continu te verbeteren, dit bij een sterk groeiend klantenbestand. Max weet uitstekend de behoeften te vertalen naar oplossingsrichtingen. Hierbij spreekt hij

Bart Hols

Ik heb met Max gedurende korte tijd zeer prettig samengewerkt. Hij is een senior Java ontwikkelaar en software-architect met een open mind naar een breed spectrum aan deelgebieden op ICT-vlak. Hij is enorm betrokken bij zijn werk en heeft een sterk verantwoordelijkheidsgevoel voor de producten die onder zijn handen zijn ontstaan, dat heb ik als zeer prettig ervaren. Kernwoorden: passie, nieuwsgierigheid, betrokkenheid, intelligentie, overzicht, openheid.

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Credentials

  • TOGAF 9 Certified
    The Open Group
    Aug, 2012
    - Nov, 2024
  • IASA CITA-Foundation
    Iasa Global
    Jun, 2022
    - Nov, 2024

Experience

  • XPark
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head Of Development
      • Aug 2021 - Present

      The Waysis group gave birth to yet another product called XPark, which started from an attempt to use Brickyard's enforcement platform into access control (despite warnings from the development team). That promise eventually was fulfilled through creating services for the XPark product. With it, Brickyard started serving B2B customers next to B2G. In the end, the owners concluded XPark effectively was a business unrelated to Brickyard, so they made XPark a new company within the Waysis group. I felt it to be my fatherly duty to oversee XPark's continued development after the split from Brickyard. I was the only one within development who had been there for the entire journey, Again, my work did not change much from what I did at Brickyard before, but my title changed to "head of development". Once again, I had to forge a new development team, and so I did. Show less

  • Brickyard
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Software Architect
      • May 2017 - Aug 2021

      In 2017, BPE was rebranded as Brickyard when the organization had found a niche in which it was far ahead of its competition: ANPR camera based enforcement. My role did not change as drastic as my new snazzy job title implied: I was still heading the software development team like I was before this change. However, I do feel I had a better mandate within the rebranded organization. In this period, we moved from working with developers working on consultancy basis in favor of hiring more in-house developers. I worked with the tech lead to start breaking up the monolith that had been established by our predecessors. Together, we moved to a service architecture, started advocating devops practices to make rollouts more predictable, helped establish serious QA practices, and introduced the use of services to the cloud. We were able to finally phase out the last remnants of legacy that we inherited from Simac. Show less

  • Brick Parking Enforcement B.V.
    • Amsterdam-Duivendrecht
    • Product Manager (product owner)
      • May 2016 - May 2017

      BP Enforcement made software to support the on-street implementation of parking, traffic, and legal laws and regulations. BP Enforcement is internationally active on several continents. Within this organization, I was responsible for the intake of product requirements from our distributors and their customer. I took care of the analysis of each requirement and its transformation into a software design. BP Enforcement made software to support the on-street implementation of parking, traffic, and legal laws and regulations. BP Enforcement is internationally active on several continents. Within this organization, I was responsible for the intake of product requirements from our distributors and their customer. I took care of the analysis of each requirement and its transformation into a software design.

  • Brick Parking B.V.
    • Amsterdam Area, Netherlands
    • Solution Architect (product owner)
      • Jan 2011 - Jun 2016

      The parent company of Taxameter decided to split off software development of its Mobile Parking Payment solution in a new company named Brick Parking, which in 2014 became part of Yellowbrick International, a joint venture with Parkeon. I cannot help but think that my decision to join Taxameter gave those decisions significant momentum. As an architect at Brick Parking, I was responsible for the design and implementation for the following projects: * Features to support business customers * Features to support white labeling and co-branding * New options for transaction price calculation in our PL/SQL based tariff engine * REST APIs for enforcement and mobile apps (one based on Spring, the other Apache CXF) * Replacement of native apps by HTML5 based hybrid apps * Replacement of the customer self-service web application based on Java 7 and Spring MVC * Preparation of the parking part of the platform for roll out in other western European countries Next to my role as an architect, I tried to fill roles that the development team temporarily needed. As such, I also contributed as a developer, build administrator, tester, DBA, system administrator, functional administrator, and third line support. I even acted as interim development manager. I made the (business) case for defining some of these activities as full-time roles within the team, which caused the team to grow from 3 to 9 people. Finally, I helped redefine the division of responsibilities between Brick Parking and its sister companies Yellowbrick and Taxameter. Show less

  • Taxameter Centrale BV
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead software developer
      • Feb 2009 - Jan 2011

      At Taxameter, I was responsible for the development and maintenance of two products: * The Yellowbrick Mobile Parking Platform * The Bollards platform (centralized access control over city centers) This involved finding my way through many applications written in a plethora of languages: Java, .NET 2.0/3.5, PHP 4, C, shell script, Mysql stored routines, PL/SQL. After finishing work on the bollards platform, I wrote an analysis in which I advised on replacing that product with a completely new one. Funnily enough, the organization had the expectation that I would have issued this advice for Yellowbrick's stack, but there I found a solid foundation with individual problems that I suspected to be solvable one by one. I regard the design and implementation of a new Java 6 based transaction distribution tier for Yellowbrick as my biggest achievement during that time. It solved fundamental issues of the pre-existing solution that had many resource contention problems, laid the foundation for mobile apps on Yellowbrick, and allowed the platform to grow to a transaction volume five times larger than when I joined, without significant impact on its overall performance. Show less

  • QNH Consulting
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Software Developer
      • May 2008 - Dec 2010

      Coder/gun for hire Coder/gun for hire

  • ABN AMRO Bank N.V.
    • Netherlands
    • Banking
    • 700 & Above Employee
    • System designer
      • Jun 2008 - Dec 2008

      I was one of two developers of a new web application for monitoring credit lines. Our application ran in WebSphere 6 and was based on Spring (ORM, Web, MVC), Hibernate, and Dozer. The code was unit tested with Junit, Jmock, and MockEJB. I concentrated mostly on the design and implementation of the database, business layer, security layer, and service layer. I implemented features and use cases across all layers though. I was one of two developers of a new web application for monitoring credit lines. Our application ran in WebSphere 6 and was based on Spring (ORM, Web, MVC), Hibernate, and Dozer. The code was unit tested with Junit, Jmock, and MockEJB. I concentrated mostly on the design and implementation of the database, business layer, security layer, and service layer. I implemented features and use cases across all layers though.

  • Tiscali
    • Italy
    • Telecommunications
    • 500 - 600 Employee
    • Software developer
      • Jan 2008 - May 2008

      As one of the software developers, I was responsible for building new features of the ADSL and VOIP provisioning system, which consists of a mesh of Java, .NET, Perl and PHP applications. My concern was mostly with integrating the various components of a new application using Spring Web Flow as well as updating existing Java 5 web services (which make heavy use of many parts of the Spring framework, as well as Axis 1.4 and Hibernate), with an occasional venture into Perl. As one of the software developers, I was responsible for building new features of the ADSL and VOIP provisioning system, which consists of a mesh of Java, .NET, Perl and PHP applications. My concern was mostly with integrating the various components of a new application using Spring Web Flow as well as updating existing Java 5 web services (which make heavy use of many parts of the Spring framework, as well as Axis 1.4 and Hibernate), with an occasional venture into Perl.

  • D2 Groep
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • IT Specialist
      • May 2005 - Apr 2008

      Developer/consultant Developer/consultant

  • Mitsubishi Logisnext Europe
    • Netherlands
    • Automation Machinery Manufacturing
    • 200 - 300 Employee
    • Software developer
      • Sep 2006 - Dec 2007

      Initially, I came to MCFE to maintain Java web applications that were built using Struts and Hibernate, and to develop templates for the Jahia-based CMS that serves as the skeleton of MCFE's B2B portal sites. However, I soon found myself working on improving software development practices (most specifically regarding release management). Eventually, I also became heavily involved in maintaining the .NET and classic ASP web applications at MCFE. I advised on how to improve the portal architecture and implemented some of these changes. Show less

  • Hewlett Packard Enterprise
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Software developer
      • May 2005 - Sep 2006

      The Special Products Engineering team in Amstelveen built new features on HP Openview Service Desk 4.5. These features were requested and sponsored by large Service Desk customers. As one of the technical leads for SPE, I was involved in the development process from end to end. I mostly worked in requirement analysis, design and prototyping of new features, although I have done my fair share of Java coding. For example, I was lead developer of the dynamic forms feature introduced in Service Pack 18 of HP Openview Service Desk 4.5. In most projects, I led 1 or 2 other developers in our virtual team. Some of the members were in the same room, but others were based in Shanghai, whom I managed through frequent Skype and chat sessions. Show less

  • Tiscali
    • Italy
    • Telecommunications
    • 500 - 600 Employee
    • Software developer
      • May 2004 - May 2005

      I was one of the developers for the ADSL provisioning process. This process was implemented using Java, Spring, Hibernate, Axis, and Apache Commons. I was one of the developers for the ADSL provisioning process. This process was implemented using Java, Spring, Hibernate, Axis, and Apache Commons.

  • Hewlett Packard Enterprise
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Developer
      • Jan 2001 - May 2004

      I maintained integrations of HP OpenView Service Desk with other products from the OpenView family as well as third party products (such as Microsoft MOM). Next to that, I was a ClearCase administrator and a non-official technical writer. I maintained integrations of HP OpenView Service Desk with other products from the OpenView family as well as third party products (such as Microsoft MOM). Next to that, I was a ClearCase administrator and a non-official technical writer.

  • Cargill
    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Technical Analyst IT
      • Apr 1997 - Dec 2000

      Oracle DBA, AIX administrator. Because administration becomes a breeze once you got your systems and monitoring set up nicely, I had a lot of time to work on integrating plant systems using perl scripts. Oracle DBA, AIX administrator. Because administration becomes a breeze once you got your systems and monitoring set up nicely, I had a lot of time to work on integrating plant systems using perl scripts.

Education

  • Hogeschool van Amsterdam
    Bachelor, Computer Science
    1990 - 1995
  • VU University Amsterdam
    Computer Science
    1988 - 1990
  • Sint Nicolaas Lyceum
    Atheneum B, Grammar school
    1981 - 1988

Community

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