Max "Chip" Coberly
Chief Retail Officer at Peach State Federal Credit Union- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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Peach State Federal Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Chief Retail Officer
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Oct 2022 - Present
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Senior Vice President of Retail Services
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2021 - Oct 2022
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Vice President of Branch Administration
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2019 - 2021
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GTE Financial
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United States
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Financial Services
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300 - 400 Employee
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Vice President of Member Sales
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2011 - 2018
• Led 22 branches, insurance agency, and investment advisory group with year over year increases in growth and profitability. • Implemented a consultative sales approach that increased funded loan originations by an average of 10% annually and recruited an average of 16,500 new members annually. • Prepared comprehensive, multi-million-dollar annual budgets and effectively managed P&L to achieve financial performance objectives. • Improved team members' morale and reduced annualized turnover from 34% to 16%. • Developed and coached leadership team resulting in a strong succession plan. • Implemented performance metrics for centers and frontline team members to strengthen accountability and improve performance consistency. Show less
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AAA
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Retail
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Accreditation Manager, Analyst, Auditor, Accountant
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1989 - 2011
Manager of Accreditation, 2004-2011 • Led team that ensured that all affiliated US and Canadian auto clubs complied with performance, operational, and financial requirements to maintain affiliation with AAA. • Conducted comprehensive onsite operational assessments. • Performed in-depth financial analyses. • Developed and implemented strategies to improve clubs' performances. • Improved average customer satisfaction scores from 85% to 98%, and realized department effectiveness rating of 94% to 100%. Operations Analyst/Management Representative, 1996-2004 Senior Internal Auditor, 1994-1996 Internal Auditor, 1993-1994 Budget Analyst, 1991-1993 Accountant, 1989-1991 Show less
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Education
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Virginia Polytechnic Institute and State University
Bachelor of Science - BS, Finance -
Stetson University
Master of Business Administration - MBA, Honors