Max "Chip"​ Coberly

Chief Retail Officer at Peach State Federal Credit Union
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Contact Information
Location
Lawrenceville, Georgia, United States, GE
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Chief Retail Officer
      • Oct 2022 - Present

    • Senior Vice President of Retail Services
      • 2021 - Oct 2022

    • Vice President of Branch Administration
      • 2019 - 2021

    • United States
    • Financial Services
    • 300 - 400 Employee
    • Vice President of Member Sales
      • 2011 - 2018

      • Led 22 branches, insurance agency, and investment advisory group with year over year increases in growth and profitability. • Implemented a consultative sales approach that increased funded loan originations by an average of 10% annually and recruited an average of 16,500 new members annually. • Prepared comprehensive, multi-million-dollar annual budgets and effectively managed P&L to achieve financial performance objectives. • Improved team members' morale and reduced annualized turnover from 34% to 16%. • Developed and coached leadership team resulting in a strong succession plan. • Implemented performance metrics for centers and frontline team members to strengthen accountability and improve performance consistency. Show less

    • Retail
    • Accreditation Manager, Analyst, Auditor, Accountant
      • 1989 - 2011

      Manager of Accreditation, 2004-2011 • Led team that ensured that all affiliated US and Canadian auto clubs complied with performance, operational, and financial requirements to maintain affiliation with AAA. • Conducted comprehensive onsite operational assessments. • Performed in-depth financial analyses. • Developed and implemented strategies to improve clubs' performances. • Improved average customer satisfaction scores from 85% to 98%, and realized department effectiveness rating of 94% to 100%. Operations Analyst/Management Representative, 1996-2004 Senior Internal Auditor, 1994-1996 Internal Auditor, 1993-1994 Budget Analyst, 1991-1993 Accountant, 1989-1991 Show less

Education

  • Virginia Polytechnic Institute and State University
    Bachelor of Science - BS, Finance
  • Stetson University
    Master of Business Administration - MBA, Honors

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