Experience

Simba Digital

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Feb 2018 - Present

  Région de Genève, Suisse Digital Performance Marketing Agency based in Geneva, Switzerland. Focused on lead generation and sales. We help our clients to create the best road map for success for their business online. From creating an SEO-optimized website to setting up digital marketing strategies and fully tracking the results, we accompany entrepreneurs and small business owners in the realization of their online potential. It all starts with the understanding of the business, the analysis of the… Show more Digital Performance Marketing Agency based in Geneva, Switzerland. Focused on lead generation and sales. We help our clients to create the best road map for success for their business online. From creating an SEO-optimized website to setting up digital marketing strategies and fully tracking the results, we accompany entrepreneurs and small business owners in the realization of their online potential. It all starts with the understanding of the business, the analysis of the market and finding the most effective way of acquiring new leads and sales fast and effectively. That's why we work very closely with our clients to create a team spirit and march together towards our common goal: success. Show less



Apis Training

• Sweden
• Telecommunications
• 1 - 100 Employee

• Board Member

  • Aug 2021 - Present

  Stockholm, Comté de Stockholm, Suède Board Member at Apis, one of the world’s leading technology training companies in the mobile industry. My role is to bring marketing expertise and advise the execution team on marketing strategies.



Geneva Business School

• Switzerland
• Education Administration Programs
• 100 - 200 Employee

• Professor of Digital Marketing

  • Jun 2019 - Present

  Geneva, Switzerland Professor at the Geneva Business school in Digital Marketing. Since 2019, I have taught 4 different classes: Marketing Strategy (2021 & 2022), Digital Marketing Strategy (2019 & 2020), Understanding SEO/SEMRush (2022), and Marketing Analytics (2021) We cover strategies in various marketing channels such as SEO, SEA, Social Media Marketing, and E-mail Marketing, and learn how to analyze data, create reports and compare results to benchmarks to provide insights and… Show more Professor at the Geneva Business school in Digital Marketing. Since 2019, I have taught 4 different classes: Marketing Strategy (2021 & 2022), Digital Marketing Strategy (2019 & 2020), Understanding SEO/SEMRush (2022), and Marketing Analytics (2021) We cover strategies in various marketing channels such as SEO, SEA, Social Media Marketing, and E-mail Marketing, and learn how to analyze data, create reports and compare results to benchmarks to provide insights and improvements. Classes range from 10 to 30 students and each semester is done on a basis of 2 hours per week for each class over the course of 12 weeks. Show less



Cadschool

• Switzerland
• Professional Training and Coaching
• 1 - 100 Employee

• Formateur Professionnel en Marketing Digital

  • May 2023 - Jul 2023

  Genève, Suisse



In-depth Digital Marketing Analysis

• Writer & Contributor

  • Mar 2018 - Dec 2020



KingKong

• Australia
• Advertising Services
• 1 - 100 Employee

• Content Marketing Specialist (SEO)

  • Jun 2017 - Jan 2018

  Région de Melbourne, Australie Creating, leading and developping the Content Marketing strategy of the fastest growing Australian Digital Marketing Agency. Writing in-depth digital marketing case studies of succesful companies (over 6,000 words). See below



Ladenzeile

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Online Marketing Consultant (SEM)

  • Oct 2016 - Oct 2017

  Berlin, Germany

• SEA Manager Sweden

  • May 2016 - Oct 2016

  Berlin, Germany My tasks at Visual Meta include: - Restructuration, monitoring and development of Adwords Search and GDN accounts for the Swedish market, - Analysis of the markets as well as researching and implementing best practices, developing effective ways to adapt the accounts quickly to major changes, - Working with different bidding systems: manual bidding, in-house third party bidding and Google Conversion Optimizer. Setting bidding strategies for Google Conversion Optimizer and creation… Show more My tasks at Visual Meta include: - Restructuration, monitoring and development of Adwords Search and GDN accounts for the Swedish market, - Analysis of the markets as well as researching and implementing best practices, developing effective ways to adapt the accounts quickly to major changes, - Working with different bidding systems: manual bidding, in-house third party bidding and Google Conversion Optimizer. Setting bidding strategies for Google Conversion Optimizer and creation of strategic automated bidding rules for Enhanced CPC keywords, - Assistant for creation of performance reportings across all markets to increase productivity and effectiveness of team-member’s analysis, - "Excel expert” of the team, assisting all members of the department with Excel tips and tricks, and developing templates for Bulk Uploads, - Part of the Keyword expansion project, a major automated keyword development project across all markets, - Working closely with the Sales and Quality management department to constantly make sure our strategies satisfy our customers



PokerStars

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Online Marketing Services

  • Mar 2016 - Jul 2016

  Berlin, Germany



Wimdu - Rocket Internet Company

• FR SEO Country Manager

  • Sep 2015 - Apr 2016

  Berlin, Germany My tasks at Wimdu include: The role: - Management of all SEO aspects for the French market and planning for long term success - On-page optimization through keyword research, content planning, page structure and UX - Off-page optimization through research and communication with external partners, thorough analysis of backlink profiles and other outreach opportunities - Creation of content plans and content marketing strategies along with the content team and other SEO team… Show more My tasks at Wimdu include: The role: - Management of all SEO aspects for the French market and planning for long term success - On-page optimization through keyword research, content planning, page structure and UX - Off-page optimization through research and communication with external partners, thorough analysis of backlink profiles and other outreach opportunities - Creation of content plans and content marketing strategies along with the content team and other SEO team members, based on market success and keyword research - Weekly analysis and reporting of the French and Swedish market to identify improvements and opportunities - Writing of optimized and researched blog posts for optimal outreach Extras: - Assistant of the Global Head of Technical SEO for all technical SEO optimizations across all domains in cooperation with Product and IT teams - Assistant of the Head of Affiliate for affiliation programs across all markets and domains - Research of potential long term online partnerships to increase Brand Awareness and PR Show less



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Online Marketing Manager

  • Mar 2015 - Sep 2015

  Berlin, Germany Online marketing - SEO My tasks at Lamudi included: - SEO Management of 4 domains in Africa (Morocco, Tunisia, Ivory Coast and Senegal), as well as monitoring and development of 6 other french domains (Algeria, Cameroon, Gabon, Mauritius, Congo, Madagscar) - Full auditing of websites: analysis, development and restructuration of domains in coordination with other company departments - Optimization and development of the website from a marketing perspective; in-depth… Show more Online marketing - SEO My tasks at Lamudi included: - SEO Management of 4 domains in Africa (Morocco, Tunisia, Ivory Coast and Senegal), as well as monitoring and development of 6 other french domains (Algeria, Cameroon, Gabon, Mauritius, Congo, Madagscar) - Full auditing of websites: analysis, development and restructuration of domains in coordination with other company departments - Optimization and development of the website from a marketing perspective; in-depth keyword research and online content quality control in cooperation with other marketing channels - Research, identification and communication with potential online partners - Management of 4 people for online content writing and upload of the written and visual content via the Content Management System (CMS) Show less



EOC Partners

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• M&A Intern

  • Sep 2014 - Feb 2015

  Stockholm, Sweden Investment banking EOC Partners LLP is an independent investment banking firm specialized in the technology and e-commerce fields. The company advises on mid-market M&A, private placements and related transactions from offices in London, Palo Alto, Stockholm and Olso, working with clients on transactions across Europe, North America and beyond. As a first full-time experience, my internship in investment banking at EOC Partners in Stockholm was extremely valuable, as I learned a… Show more Investment banking EOC Partners LLP is an independent investment banking firm specialized in the technology and e-commerce fields. The company advises on mid-market M&A, private placements and related transactions from offices in London, Palo Alto, Stockholm and Olso, working with clients on transactions across Europe, North America and beyond. As a first full-time experience, my internship in investment banking at EOC Partners in Stockholm was extremely valuable, as I learned a lot about working in a company. Hard work and dedication were main values, and working with a very interesting and committed team forged a strong working personality. Thorough research in the e-commerce and technology sectors allowed me to acquire a broad knowledge of the field. My tasks at EOC Partners included: - E-commerce and technology market analysis - Assisting the deal team on various financial decisions - Advanced usage of tools for financial planning, optimizations and accounting - Drafting material for internal and external technology sector knowledge - Regular use of PowerPoint for creative creation of meeting presentations Show less



Urban Bio Market

• Market Researcher

  • Aug 2013 - Sep 2013

  Geneva, Switzerland Market Research Ubran Bio Market is a grocery store in the city of Geneva specialized in products that are not found in other regular stores in Switzerland. Products include mainly biologically produced products as well as specialized products such as lactose or gluten free products. The management team was asked to find more ways to differentiate themselves from other stores in the city. As a result, a team was assembled to conduct a market research about different needs and… Show more Market Research Ubran Bio Market is a grocery store in the city of Geneva specialized in products that are not found in other regular stores in Switzerland. Products include mainly biologically produced products as well as specialized products such as lactose or gluten free products. The management team was asked to find more ways to differentiate themselves from other stores in the city. As a result, a team was assembled to conduct a market research about different needs and services that people in the city would embrace to create a new culture and effectiveness of the store. My tasks at Urban Bio Market included: - Conducting a study on habits of consumer consumption - Gathering various types of information through direct contact with clients, customers, staff and suppliers - Analysis of the results and elaboration of a future strategy for the store Show less



Mairie de Cologny

• Government Administration
• 1 - 100 Employee

• Administrative Assistant

  • Jul 2011 - Aug 2011

  Geneva, Switzerland Public service Cologny Town Hall is the Hall of the city of Cologny in the Geneva canton. During 2 months in the summer, I was given the goals to assist the mayor and other personnel on the management of the office. My tasks at the Town Hall of Cologny included: - Office management: client hosting, letter writing, telephone switchboard - Data organization with Excel and accounting classifications