Max Varnalii
Product Manager at Gismart- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
Topline Score
Bio
Denys Kulyk
I had the pleasure of collaborating with Max on product marketing for Spark. We worked closely on product positioning, external communication with press and partners, as well as all related marketing activities for each product release. Max always strives to understand a product strategy and core value to come up with the best marketing for it. During our work together, Max took over different tasks ranging from preparing artworks and product descriptions for the App Store to running and evaluating ad campaigns on Facebook and other social media platforms. He is experienced enough to take the initiative of the full marketing cycle from user acquisition, activation, and retention within the product. I’d recommend Max as a well-rounded marketing and product professional who can join the team and almost immediately take responsibility for new initiatives.
Denys Kulyk
I had the pleasure of collaborating with Max on product marketing for Spark. We worked closely on product positioning, external communication with press and partners, as well as all related marketing activities for each product release. Max always strives to understand a product strategy and core value to come up with the best marketing for it. During our work together, Max took over different tasks ranging from preparing artworks and product descriptions for the App Store to running and evaluating ad campaigns on Facebook and other social media platforms. He is experienced enough to take the initiative of the full marketing cycle from user acquisition, activation, and retention within the product. I’d recommend Max as a well-rounded marketing and product professional who can join the team and almost immediately take responsibility for new initiatives.
Denys Kulyk
I had the pleasure of collaborating with Max on product marketing for Spark. We worked closely on product positioning, external communication with press and partners, as well as all related marketing activities for each product release. Max always strives to understand a product strategy and core value to come up with the best marketing for it. During our work together, Max took over different tasks ranging from preparing artworks and product descriptions for the App Store to running and evaluating ad campaigns on Facebook and other social media platforms. He is experienced enough to take the initiative of the full marketing cycle from user acquisition, activation, and retention within the product. I’d recommend Max as a well-rounded marketing and product professional who can join the team and almost immediately take responsibility for new initiatives.
Denys Kulyk
I had the pleasure of collaborating with Max on product marketing for Spark. We worked closely on product positioning, external communication with press and partners, as well as all related marketing activities for each product release. Max always strives to understand a product strategy and core value to come up with the best marketing for it. During our work together, Max took over different tasks ranging from preparing artworks and product descriptions for the App Store to running and evaluating ad campaigns on Facebook and other social media platforms. He is experienced enough to take the initiative of the full marketing cycle from user acquisition, activation, and retention within the product. I’d recommend Max as a well-rounded marketing and product professional who can join the team and almost immediately take responsibility for new initiatives.
Credentials
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Advanced Product and Marketing analytics with SQL
SQL HabitApr, 2020- Sep, 2024 -
SearchAdsHQ Professional Exam for Search Ads Certificate
SearchAdsHQApr, 2020- Sep, 2024 -
Analyze Data with SQL
CodecademySep, 2019- Sep, 2024 -
Data Analysis with Spreadsheets
DataCampSep, 2019- Sep, 2024 -
Pivot Tables with Spreadsheets
DataCampSep, 2019- Sep, 2024 -
SQL Essential Training
LinkedInSep, 2019- Sep, 2024 -
Google Analytics Individual Certification
GoogleApr, 2019- Sep, 2024 -
Data-driven product management
GoPractice, IncJan, 2019- Sep, 2024 -
Front End Basic
Компьютерная школа Hillel (IT School)Mar, 2016- Sep, 2024 -
Growth Series
Reforge
Experience
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Gismart
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United Kingdom
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Software Development
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100 - 200 Employee
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Product Manager
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Feb 2022 - Present
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Easybrain
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Cyprus
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Mobile Gaming Apps
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200 - 300 Employee
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Mobile Marketing Manager
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Sep 2020 - Feb 2022
* Soft-launching mobile casual games * Performing market research to develop product marketing strategies for new products and new features for existing ones. * Conducting customer research * Participating in the development of internal marketing tools * Overviewing ASO activities and driving organic growth. * Running A/B testing of store pages. * Soft-launching mobile casual games * Performing market research to develop product marketing strategies for new products and new features for existing ones. * Conducting customer research * Participating in the development of internal marketing tools * Overviewing ASO activities and driving organic growth. * Running A/B testing of store pages.
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Readdle
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Germany
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Manager
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Apr 2016 - Aug 2020
* As a part of the growth team, prioritized and executed product A/B tests focused on activation, retention, and monetization improvements. * Conducted market research for Spark, Calendars, and PDF Expert to ensure better positioning, drive monetization and launch new products or features. * Performed customer development to get data about customers’ problems (personas, JTBD, NPS, PMF measurement) and prioritized features to launch new products or to improve monetization in existing. * Managed the marketing team and coordinated with design, product, and engineering to launch numerous Readdle’s products. * Led the execution of the entire marketing campaigns: from positioning and storyboard to in-app communication, email, content, PR, ads, partnerships, landing pages, visuals, promo videos, etc. * Paid User Acquisition for PDF Expert, Calendars, and Scanner Pro. Platforms: Facebook, Twitter, Snap, Outbrain, TikTok.
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Education
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2010 - 2015
Odessa National 'I.I. Mecnikov' University
Master's degree, International Relations and Affairs
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