Experience

Qeelin

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Ecommerce

  • Feb 2023 - Present



AMI PARIS

• France
• Retail Apparel and Fashion
• 200 - 300 Employee

• E-commerce Senior Operation Manager

  • May 2022 - Jan 2023

  I'm responsible for business operations on all online platforms including Tmall, JD, WeChat and official website. I'm responsible for business operations on all online platforms including Tmall, JD, WeChat and official website.



Zegna

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• E-commerce Manager

  • Jul 2018 - Apr 2022

  Working platforms: 3rd party E-com platforms like Tmall, JD, Secoo both including B2C and B2B. Responsibilities: 1. I lead business set-up for all existing 3rd party E-com platforms in the company. 2. Sales planning: I make building blocks and monthly sales sheets to do analysis on sales target assigned by the company and required investment to achieve the target. 3. E-merchandise: I make buying proposal to retail merchandise team for differentiating key products between E-com platforms. Also, I set up new arrivals plan for each E-com platform. 4. E-marketing: Based on retail marketing plan and E-com platform calendar, I propose the marketing calendar and paid media plan for E-com platforms. 5. E-CRM: By coordinating with retail CRM team, I make E-com customer service guideline like Q&A book and membership system. 6. Logistic and warehouse: I deliver proposal about package and shipment optimization by referring to customer comments to logistic and warehouse team. Also, I work with the team to do preparation for ensuring shipment quality and timing within platform requirement during big campaign in E-com platforms like Double11. Show less



寺库 SECOO

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Operation Manager

  • Dec 2017 - Jun 2018

  1. My role was delivering different business development strategy to each responsible brand that total number is 15 brands to help them find suitable position on the platform. 2. Multi-brands required me to find logic to build different operating mechanism to be executed on those brands. Also, these mechanisms became templates to be used in other brands. 1. My role was delivering different business development strategy to each responsible brand that total number is 15 brands to help them find suitable position on the platform. 2. Multi-brands required me to find logic to build different operating mechanism to be executed on those brands. Also, these mechanisms became templates to be used in other brands.



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• E-commerce Manager

  • Jun 2016 - Nov 2017

  Working platforms and brands: 2016.06-2017.06, JD B2B, Ray-ban / Oakley / Vogue 2017.07-2017.11, Tmall / VIPSHOP / MyMM both including B2C and B2B, Sunglass Hut Responsibilities: 2016.06-2017.06 It was a new experience that I developed wholesale business skills. Utilizing previous e-com retail experience to help distributors promote sales is the daily work. Meanwhile, balancing benefits and profits between each distributor is more crucial for this job. 2017.07-2017.11 It was also the 1st time to lead one brand’s online business including not only front-end like sales plan, E-merchandise and E-marketing etc. but also back-end like OMS and WMS among several online platforms. Show less



Baozun Inc.

• Singapore
• Technology, Information and Internet
• 100 - 200 Employee

• Store Supervisor

  • Jan 2014 - May 2016

  Working brands and platforms: Hollister / LensCrafters / Sunglass Hut on Tmall Responsibilities: 1. Working together with the brands, I handled 3 store openings on Tmall although LensCrafters didn’t go live because of later brand decision. 2. Because starting from operation specialist, I took care of daily store operations like store page management, product on-shelf and communication with platform etc. which help me to get familiar with E-com basic operation skills. 3. After became store manage, I started to read data and do analysis. Also, I made execution plan based on brand’s sales proposal and delivered suggestion for brand’s strategy decision. Show less



Kupo Shanghai Co,. Ltd.

• China
• Entertainment Providers
• 1 - 100 Employee

• Internal Sales

  • Jul 2011 - Dec 2013