Max Preston

Director of Marketing and Communications at Axiom Group
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Contact Information
us****@****om
(386) 825-5501
Location
Aurora, Ontario, Canada, CA
Languages
  • English Full professional proficiency
Skills

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Richard Ishii

Max led the development of Axiom's current branding, including the new company logo, website and marketing material. His efforts resulted in a significant increase in visits to our website and inquiries on our products and capabilities. Max is very creative and thinks outside the box. he would be a valuable asset to any company seeking an experienced marketing and communications professional.

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Credentials

  • Smart Manufacturing : Moving From Static to Dynamic Manufacturing Operations
    Massachusetts Institute of Technology
    Mar, 2020
    - Nov, 2024
  • Profitable Molding for Managers
    Paulson Plastics Academy
    Jul, 2019
    - Nov, 2024

Experience

  • Axiom Group
    • Canada
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Director of Marketing and Communications
      • Apr 2021 - Present

      - Overseeing and developing corporate communications and marketing strategy - Developed and executed Axiom Groups rebranding strategy, which focused on consolidating several unique brands under one corporate umbrella - Managed PR strategy and corporate communications - Managed both in-house and outsourced marketing and communications teams - Developed technical and highly detailed communications reports for the executive team - Created financial investment documents for senior… Show more - Overseeing and developing corporate communications and marketing strategy - Developed and executed Axiom Groups rebranding strategy, which focused on consolidating several unique brands under one corporate umbrella - Managed PR strategy and corporate communications - Managed both in-house and outsourced marketing and communications teams - Developed technical and highly detailed communications reports for the executive team - Created financial investment documents for senior leadership - Directed and oversaw production of corporate videos and media - Managed web-traffic and implemented strategies that increased overall traffic by 400% - Managed social media channels and implemented staff members to produce daily content - Provided written content and articles to related industry media - Publicly presented at industry shows and trade events to boost brand awareness

    • (Interim) Director of Information Technology
      • Jan 2023 - Sep 2023

      - Manage and oversee all technology-focused business units of Axiom Group - Responsible for ensuring divisional performance and meeting P/L Projections - Responsible for Smart Attend and meeting financial and growth objectives - Responsible for maintaining operational status for all systems at Axiom Group - Ensuring that the internal IT group is responding to and resolving any internal IT-related issues - Ensuring licenses and managed contracts are renewed on time for all… Show more - Manage and oversee all technology-focused business units of Axiom Group - Responsible for ensuring divisional performance and meeting P/L Projections - Responsible for Smart Attend and meeting financial and growth objectives - Responsible for maintaining operational status for all systems at Axiom Group - Ensuring that the internal IT group is responding to and resolving any internal IT-related issues - Ensuring licenses and managed contracts are renewed on time for all groups - Responsible for bringing new locations online within the Axiom Group of Companies - Vendor management and strategic vendor selection. - Sourcing, negotiating, and implementing new systems designed to reduce costs and increase efficiency - Managing IT departments and regularly reporting to leadership on performance and improvements - Manage policies and procedures - Manage Cyber-security strategy and ensure Axiom is backing up critical operational data - Responsible for Axiom meeting industry compliance standards with excellence and accountability

  • New Speed Motorsports
    • Innisfil, Ontario, Canada
    • Managing Partner
      • Apr 2020 - Present

      New Speed Motorsports (NSM) is a professional motorsports team competing in both karting and full-time racing series. Founded by Canadian motorsport veterans Anthony Simone and Max Preston, NSM focuses on developing young talent and providing new drivers with an environment that provides over 60 years of combined motorsport experience, at an affordable price. Our mission is to grow motorsports in Canada and to provide new talent with the proper tools and circumstances that promote… Show more New Speed Motorsports (NSM) is a professional motorsports team competing in both karting and full-time racing series. Founded by Canadian motorsport veterans Anthony Simone and Max Preston, NSM focuses on developing young talent and providing new drivers with an environment that provides over 60 years of combined motorsport experience, at an affordable price. Our mission is to grow motorsports in Canada and to provide new talent with the proper tools and circumstances that promote driver development and allows for lessons to be learned in a safe and enjoyable environment. 2020 Racing Season Stats: - 14 Podiums - 1 Championship - 4 pole positions - 3 Race wins - Drivers who achieved their first career podium with NSM: 4 - Drivers who achieved there first career win: 2 Show less New Speed Motorsports (NSM) is a professional motorsports team competing in both karting and full-time racing series. Founded by Canadian motorsport veterans Anthony Simone and Max Preston, NSM focuses on developing young talent and providing new drivers with an environment that provides over 60 years of combined motorsport experience, at an affordable price. Our mission is to grow motorsports in Canada and to provide new talent with the proper tools and circumstances that promote… Show more New Speed Motorsports (NSM) is a professional motorsports team competing in both karting and full-time racing series. Founded by Canadian motorsport veterans Anthony Simone and Max Preston, NSM focuses on developing young talent and providing new drivers with an environment that provides over 60 years of combined motorsport experience, at an affordable price. Our mission is to grow motorsports in Canada and to provide new talent with the proper tools and circumstances that promote driver development and allows for lessons to be learned in a safe and enjoyable environment. 2020 Racing Season Stats: - 14 Podiums - 1 Championship - 4 pole positions - 3 Race wins - Drivers who achieved their first career podium with NSM: 4 - Drivers who achieved there first career win: 2 Show less

  • Smart Attend
    • Canada
    • IT Services and IT Consulting
    • General Manager
      • Aug 2018 - Jan 2023

      - Overseeing operational performance of the division - Aligning strategies and to meet goals and performance objectives of the division - Monitoring market trends and implementing strategies to maintain competitiveness - Ensuring a high-rate of customer and employee satisfaction - Responsible for Profit/Loss, budgets, and sales forcasting - Responsible for hiring and managing current and new personnel. - All other duties as required

    • Director of Sales and Marketing
      • Dec 2015 - Aug 2018

      - Developing new sales and marketing strategies across all regions and relevant markets. - Hiring new personnel and developing an internal corporate culture focused on superior service and strong customer/supplier relations. - Managing operations and streamlining new processes for greater internal efficiencies. - Developing and executing multi-channel marketing campaigns. - Developing and engaging new public relations strategies. - Representing Smart Attend globally as the… Show more - Developing new sales and marketing strategies across all regions and relevant markets. - Hiring new personnel and developing an internal corporate culture focused on superior service and strong customer/supplier relations. - Managing operations and streamlining new processes for greater internal efficiencies. - Developing and executing multi-channel marketing campaigns. - Developing and engaging new public relations strategies. - Representing Smart Attend globally as the spokesperson for the brand. - Building new market penetration strategies both nationally and internationally. - Creating and managing industry relationships. - Forming strategic partnerships with various relevant suppliers. - Providing assistance and support with new product development. - Involving Smart Attend as an active member in various Industry associations.

  • MAXSpeed Group
    • United States
    • Automotive
    • 1 - 100 Employee
    • Media and Communications
      • Oct 2015 - Apr 2016

      - Reporting on race days and communicating with PR team over strategy. - Analyzing performance metrics from marketing campaigns. - Developing branding and effective marketing strategies to maximize audience reach. - Assisted in managing social media pages. - Photographing and filming events. - Writing and producing monthly articles for international print and online publications. - Reporting on race days and communicating with PR team over strategy. - Analyzing performance metrics from marketing campaigns. - Developing branding and effective marketing strategies to maximize audience reach. - Assisted in managing social media pages. - Photographing and filming events. - Writing and producing monthly articles for international print and online publications.

  • Exotic Car Tours
    • Toronto, Canada
    • High Performance Driving Instructor
      • May 2012 - Aug 2014

      - Instructed customers on proper high-speed driving techniques on various racing circuits. - Presented lessons on car control and effective racing lines prior to on track activity - Ensured customers remained safe and satisfied while driving high-end performance cars - Developed customer retention and satisfaction strategies - Instructed customers on proper high-speed driving techniques on various racing circuits. - Presented lessons on car control and effective racing lines prior to on track activity - Ensured customers remained safe and satisfied while driving high-end performance cars - Developed customer retention and satisfaction strategies

  • The Driver Magazine
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Opinion/Editorial Intern
      • Dec 2012 - May 2013

      - Part time weekly contributor with opinion pieces and editorials on the automotive industry - Attended journalistic events and reviewed numerous new cars from various manufacturers - Filmed and photographed cars for online magazine - Part time weekly contributor with opinion pieces and editorials on the automotive industry - Attended journalistic events and reviewed numerous new cars from various manufacturers - Filmed and photographed cars for online magazine

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